The secret of Japanese enterprises' success: sticking to the industry
Longevity enterprises all over the world are highly concentrated in Japan. There are 7 Japanese enterprises with a history of more than 1000 years, and 39 enterprises with a history of more than 500 years, including temple construction companies? King Kong Group? It is the oldest existing enterprise in the world. It was founded in 578 AD and has been handed down from generation to generation for nearly forty generations.
So why are these companies unusual? Super Longevity When we try to solve the problem of The Secret Behind, we will find that no matter how the times change and how big the external temptation is, it can be said that it is necessary for an enterprise to have a clear orientation and direction and stick to its own industry in a down-to-earth manner.
Lessons from King Kong Group.
Take King Kong Group as an example. The opportunity of its establishment was that Shoto Kutaishi, a Japanese Buddhist (note: some Japanese researchers also called him a fictional character), invited three people on the Korean peninsula to celebrate the abolition of the official Buddhist Sect? Gong Dagong? (Note: refers to craftsmen who specialize in building shrines and Buddhist temples) In order to pray for the four heavenly kings of Dharma and bless Buddhism and its followers, the first official temple in Japan, Sitian Temple, was built. One of them? Great works in halls and palaces? Liu Shiguang (King Kong Shiguang) established King Kong Group and accepted Shoto Kutaishi's orders. Since then, he has stayed in Japan to maintain four Tennoja.
In the long history since then, the King Kong Group has been focusing on the construction of Buddhist temples, especially the Horyuji, which was built in 607. It is the pinnacle of Japanese wooden architecture, and ranks as two historical heritages representing Japanese architecture together with the four Tennoja. These exquisite construction methods have been kept in the Collection of Construction Methods of Jingang Group and passed down from generation to generation. Jingang Li Long, the consultant of Jingang Group, is the 39th generation.
In King Kong Group, it is divided into eight groups: Dangshan Group, Munei Group, Tuju Group, Kato Group, Mukou Group, Iwasaki Group, Kitano Group and Yuma Group. These eight groups compete with each other, remain independent and cooperate closely with each other. Each team will concentrate on improving their skills, and when ordered, the headquarters will evaluate the ability of each team to decide which team will undertake it.
Eight captains started to do it? Gong Dagong? Their ages are 19, 18, 17, 20, 16, 24, 17, 18 respectively. Undoubtedly, these talents are real? Craft? Avatar, they formed the King Kong Group together? Craftsman's meeting? It undoubtedly represents the highest level of Japanese temple construction industry.
In the history of 1400 years, King Kong Group also faces many twists and turns. For example, after the Meiji Restoration in Japan, there was an anti-Buddhist movement, and many temples were destroyed. During World War II, King Kong Group made great efforts to manufacture military wooden cases. When 1934 was transmitted to the 37th generation, there was no successor. The hereditary descendants of the King Kong family had no intention of running it, so the family finally had to designate the wife of the first grandson of the 37th generation as the 38th generation heir.
Undoubtedly, the flexibility of heir selection is indeed one of the important experiences of King Kong Group. King Kong not only lets women pass it on, but also? Choose talents and abilities? , is not limited to the use of single eldest son. If future generations have no sons, they will recruit a son-in-law and let him change his surname and inherit the mantle.
However, apart from superb technology and flexible inheritance, what is the composition of King Kong? Super-longevity enterprise? The most important reason for Angelica to get married is probably to stick to her career. King Kong Zheng and Zeng Yan, the 40th head of King Kong Group (equivalent to the president): Our company has survived for so long that there are no secrets. As I have always said, it is very important for the company to stick to the most basic business. ? In the eyes of King Kong Zheng He, regardless of economic prosperity or recession, focusing on his core business is always the way to survive.
In fact, the biggest crisis that King Kong Group encountered was because it deviated from this principle. There was a real estate boom in Japan during the period of high growth, and King Kong Group failed to resist the temptation. In addition to building temples and gardens, before the bubble economy burst, it began to set foot in the general construction industry and made profits with high quality and high price.
However, with the collapse of the bubble economy, the real estate market fell into low-price competition. According to Wanji Nana Ogawa, the current president of King Kong Group, the construction cost of many properties under the name of King Kong Group at that time was as high as 600 million yen, but the price was only 500 million yen at most. King Kong Group, whose assets have shrunk severely, suddenly became in debt and its capital turnover deteriorated. In 2006, it had to declare liquidation.
At that moment, it was Takamatsu Construction, a famous construction company in Osaka. Gao Song, president of Gao Song Construction Company, thinks? Once something with a long tradition is destroyed, it is difficult to restore it. Treasure of Osaka? The collapse of King Kong Group will be a shame for Osaka construction industry. ? With the strong support of Takamatsu Construction, King Kong Group finally completed the reconstruction. Today's King Kong group is back to the original point, back to the famous sentences in the family instructions of King Kong family? Don't be greedy and make more money? Focus on core business such as temple construction.
Sticking to this industry is the commonality of longevity enterprises.
In fact, according to the analysis of Ren Sho Ren Xuan, a Japanese financial media who has long been concerned about enterprises, the presidents of longevity enterprises are often practical, simple and serious people. Even in the bubble economy period, most of them can stick to their careers and will not set foot in business areas unrelated to their own business at will.
For example, KOKUYO, the largest Japanese supplier of integrated office supplies, was founded by Sotaro Kuroda on 1905. At first, only the cover of the account book (Japanese account book) widely used in Japan at that time was made, and now it has spread to the fourth generation of Zhang Yu Kuroda. Its business scope has expanded to western-style account books, subpoenas, bills, stationery, office supplies and so on. But it has always focused on office supplies, even during the bubble economy. The stability of business philosophy keeps the company's income extremely stable. Since Japan 1945 War, it has almost been profitable, but in 2002, there was a short-term operating deficit, which was due to the expansion of the upfront investment in online sales.
The origin of Guoyu Company is the family instruction left by the founder Sotaro Kuroda? Is it a hundred? . It is said that when Taro Hei Tian Zhen started his business, all his peers selling Japanese books claimed that they were selling? 100 ledger? But in fact, it's only 98 yuan, because the pros and cons also count.
Zentaro Kuroda is very angry about this phenomenon, and thinks? Since there are 100 account books, it should be ensured that the actual number of pages available in the account books is 100? , and take the lead in selling books with actual pages 100. So, seemingly simple things actually contain great business beliefs? Is it a hundred? As a family precept, it has been passed down from generation to generation, affecting the century-old development of Guoyu Company.
Similarly, there is a famous bakery in Japan, Nakamura House. Nakamura House, founded in 190 1, is almost a household name in Japan. What is the business philosophy of its founder Xiangma Aikang? No matter what happens in the future, I will never get involved in the rice futures market and the stock market. . This concept has also been passed down from generation to generation, so that Nakamura House did not take the opportunity to expand its stores as other peers did during the bubble economy period, thus avoiding the debt after the bubble economy burst, and of course did not set foot in the stock market to make huge profits through stock trading.
In addition, the same is true of Zhuzhong Public Works Store with a history of more than 400 years. Takenaka Gongzuo Store was founded by Takenaka Hubu in Nagoya in 16 10. Since its establishment, it has been a family-run operation, which is decided by the Zhuzhong Household Department? Not opportunistic, not relying on strangeness to attract the attention of the world, committed to building high-quality buildings? The concept of has been handed down.
Zhuzhong Public Works Store is hardly involved in industries unrelated to its core business, and only focuses on building high-quality buildings. Therefore, even after the huge fluctuation of the bubble economy, it is impossible to be completely unaffected in the construction industry, but relatively speaking, the impact on the public works store in Zhuzhong is far less than that of its peers.
It can be said that the experience or lessons of Japanese longevity enterprises, especially what they did during the bubble economy period, are thought-provoking and enlightening. In this noisy world, when others are attacking everywhere and are uneasy, what a rare quality it is to concentrate. Focus may lose some potential opportunities, but it may also avoid some uncertain risks. The opposite of concentration is impetuousness, and only tranquility can achieve far-reaching goals.
The secret of the success of Japanese enterprises: educating people and nourishing their hearts
? Sincerity? higher level manager
Top managers are often the backbone of enterprises, and they participate in the formulation of basic strategies for enterprise development. In the process, is there? Sincerity? The most important thing. Many Japanese executives believe that only by treating employees, customers and work sincerely can they not deceive themselves and be bullied. Japanese companies to executives? Sincerity? The demand is reflected in the following aspects.
First, be honest with employees. Japanese business circles believe that when people work together, there will be a kind of? Vitality field? The most important task of managers is to stimulate the vitality of employees and make them all invest in the same direction. Japanese companies held a grand welcome dinner for new employees and a celebration for senior employees who have worked continuously for 20 years. The president personally awarded meritorious deeds to employees who really felt respected, and thought that such enterprises were worthy of their determination to work hard, thus emitting great creativity.
Second, treat customers sincerely and always have a grateful heart. Kōnosuke Matsushita said: No matter how big the company develops, we can't lose the heart of thanking the society. ? Based on this understanding, Panasonic insists on making profits to customers and cooperative departments, and pursues the strategy of low-cost operation for a long time, so as to realize sustainable development.
Third, want? Sincerity? Ensure the stability and continuous improvement of product quality. You can often hear this sentence in Japan: you can't make first-class products with second-rate materials, and you can't make first-class products with second-rate attitude! When Japanese enterprises judge whether to improve their work, they often adhere to a fundamental principle, that is, whether the improvement results are beneficial to customers. If the result of improvement is only beneficial to the enterprise and has no obvious benefit to the customers, it cannot be changed. so this is it？ First-class attitude .
A famous Japanese electronics manufacturer got feedback from the market that an encoder may be a bad product. According to the regulations, the product was put into the automatic performance identification device for defective product detection, and no problems were found after three tests. Manual testing also found no abnormalities. So the second step of disintegration detection was carried out by senior inspectors, and no problems were found. The enterprise draws the final conclusion by experience: this is a qualified but barely qualified product. Therefore, the top management of the enterprise made a decision: to meet the requirements of dealers and downstream enterprises, take the initiative to improve the qualified standards. In order to meet the requirements of customers, it is necessary for enterprises to make sacrifices and give absolutely reliable products to dealers.
? Passion? Middle manager
Middle managers are very important in enterprises. They should not only understand the overall planning and strategy of the enterprise like senior managers, but also integrate knowledge with practice and turn the concept and purpose of the enterprise into concrete actions. They have a thorough understanding of the thoughts of the top management of the enterprise, and also have a detailed understanding of the thoughts and practical difficulties of the front-line employees, so they can connect the enterprise from top to bottom as a whole. This ability stems from their unusual? Passion? .
A company that produces plastic food bags, where I work, employees have a 10 minute break every morning and afternoon, but all the machines can't stop, and the managers are on it. It was a workshop with 20 different types of machines. The workshop manager not only ensured normal production with both hands, but also checked the quality of all machines and products within 10 minutes, which made people applaud. After the employees are re-employed, the person in charge will still not rest, but will continue to patrol and guide the business of the whole workshop until after work. The patience and consideration shown by the middle managers of Japanese enterprises are also very touching. I once saw a manager roll up his trouser legs for his employees to ensure safety.
These enthusiastic middle managers are praised by people? Someone who is good at igniting his own passion and the passion of others? . Compared with top managers, the enthusiasm of middle managers often has a greater and more direct impact on employees.
Why can Japanese companies emerge so many middle managers? Because the company insists? Raise the wrong one? The principle of selecting cadres is to put upright and virtuous people above others, and the whole organization will become decent; On the contrary, if the selection of cadres is based on talent rather than morality, it will be difficult to convince the public, and it will easily lead to an unstable organization.
? In the middle? worker at the production line
Front-line employees? In the middle? Mainly reflected in following the basic system of the enterprise and meeting the basic requirements of the enterprise, on this basis, practice makes perfect, in their respective posts? Harmony between god and things? , in the ordinary work to create extraordinary, so as to assist enterprise managers to promote various improvement work. Do we always say that? Would you be wise? .
In the Dalian factory of a Japanese company, a part that passed the automatic production line inspection was judged unqualified by a quality inspection female worker. After more precise inspection, it is found that the inner layer of the staggered ring is two millimeters higher than the specified standard, which is beyond the error range. All the employees were shocked, and the Japanese management rewarded the woman worker. They firmly believe that it is not accidental that women workers can work miracles, but the result of their high concentration on their work.
In order to make employees concentrate on their work, Japanese companies have made great efforts, mainly in three measures: First, they have been promoting it for many years? 5S？ Create a working environment like home, and let the enterprise truly become a place where employees are willing to stay. Second, meet? The quality is not good? The principle of cultivating employees, and advocate managers to set an example. No matter how detailed the operation manual is, it is impossible for new employees to learn the tradition and essence of the enterprise. Only when managers go to the front line to teach employees in person can they really realize it? Tao? The legacy of. Third, pay close attention to employees' physical and mental conditions and take a step ahead of schedule? Cheer up? Or? Decompression? . Japanese companies think? Plan ahead? Than? Heal people? More importantly and effectively, most of them are willing to invest huge manpower and financial resources, such as setting up full-time consultants in enterprises, and managers at all levels go to the scene to chat with employees from time to time.
The successful practice of educating people and minds in Japanese enterprises tells us that no matter how the world changes, as long as we can train a large number of people persistently. Sincere, enthusiastic and people-oriented? Our employees and enterprises will always be invincible!