Recently, Xiaomi's LOGO change has been widely circulated, because Xiaomi claimed to have found a Japanese designer and spent 2 million. As a result, the right-angled border of the brand LOGO was replaced with rounded corners. Many netizens think that Xiaomi's money is wasted. Recently, even Lei Jun himself had no choice but to respond to this in the live broadcast room. He said that not only the right angle has become a rounded corner, but also the spacing and width of the word "Xiaomi" have changed, but netizens still don't buy it, and still think that this new LOGO is not worth 2 million.

In fact, for major mobile phone manufacturers, it is normal to change the LOGO. At present, the mainstream mobile phone manufacturers on the market have basically changed their LOGO, but there is no publicity. Everyone knows that Xiaomi's LOGO change has saved more than 2 million publicity expenses, so Xiaomi's 2 million is still very valuable in terms of marketing effect. So the question now is, how many people can be aware of the LOGO "quietly" changed by these other manufacturers?

The first is Huawei. Huawei has always been called "Chrysanthemum Factory" because Huawei's LOGO is really like chrysanthemum, and Huawei has also changed its LOGO. Compared with the change of Xiaomi LOGO, the change of Huawei can be said to be relatively small. It just changed the color and font of chrysanthemum, from the previous highlight gradient to a completely solid color, which looks simpler. How much do you think Huawei's change is worth?

In addition, "international manufacturer" Samsung also changed its LOGO. In the past, Samsung's LOGO had an oval blue background, the letter Samsung was white and there was blue Korean in the lower right corner. Now Samsung's logo is Samsung's simple blue word, without too many tricks. This change makes Samsung more "international", and we can also find that the icons of these big manufacturers are always getting simpler and simpler.

Then there are oppo and vivo. In fact, their signs have also changed, but their changes will be more difficult to detect. First of all, oppo mainly changed the light green base map to dark green, and then changed the font (P changed from unsealed to sealed), while vivo changed the font color from light blue to dark blue, and then expanded the word spacing. If you don't make a special comparison, maybe no one can really find it.

Finally, there is an apple, which is even more powerful. Because Apple has a very long history, the LOGO has naturally changed many times. But no matter how it changes, we can find a general rule. The icons of these companies always have a process from complex to simple, because as a big company, the simpler the LOGO, the better, because it will be more helpful to be remembered.