"Academy Award" 1999 was founded by Xiamen University and sponsored by China Advertising Association. Since its establishment, it has aroused widespread concern in the industry and the creative enthusiasm of college students. 1999 and 200 1 The first and second sessions were held respectively, both of which were undertaken by Xiamen University. The Academy Award has achieved great success and established its position in the industry. In 2003, China Advertising Association entrusted the contest to Nanjing University of Finance and Economics, adding three contents: TV debate contest, advertising education forum and advertising talent exchange meeting. In 2004, the fourth Academy Award was hosted by Jiangsu Radio and Television General Station, with four new projects: film and television advertising, online advertising, radio advertising and image spokesperson. In 2005, the fifth session was jointly organized by China Communication University and Campus Pioneer Company, minus two items: radio advertisement and image spokesperson.
Since 2007, China Advertising Association has entrusted Advertiser magazine to undertake this activity, which has been successfully held for 8 times in the 6th-13rd session. Among them, from the 10 session, in addition to the four major competitions of advertising, film and television, network, copywriting and planning, design awards were added, and from the 13 session, graduation design, network interaction and photography awards were added.
High standard, high specification and high polymerization
The College Award of China University Student Advertising Art Festival not only gathered the enthusiasm and actions of many famous advertising majors in colleges and universities, but also achieved high level and high specification in terms of enterprise investment invitation, guest invitation, link setting and activity content. Exhibitors are well-known brands at home and abroad, and each brand itself has great social influence. The invited guests are well-known scholars and industry leaders with many years of practical experience. The joining of many advertising masters has really built a high-end platform from academia to actual combat for the Chinese College Student Advertising Art Festival.
The number of participants is the largest and the influence is the widest.
Through online and offline activities of various media, the university awards of China University Advertising Art Festival directly affect 6,543,800 college teachers and students nationwide, every year.
500,000 students from more than 65,438+0,000 colleges and departments directly participated in the Academy Award through various channels. The Academy Award receives more than 1 10,000 works every year, and the national lecture tour attracts nearly 50,000 people to participate on the spot every year. The 65,438+065,438+0 Oscar Award won the record of more than 65,438+0,265,438+single works. 12 13 works of the Academy Award broke the record of the Academy Award itself continuously. 120576 works were harvested in the 13 Academy Award.
The annual activity climaxes again and again.
The Academy Award of China University Student Advertising Art Festival started from 13, and extended the activity to the whole year on the basis of the original competition cycle. The overall competition system is divided into spring competition (10 to July next year) and autumn competition (July to March next year). At the same time, graduation design contest and mobile phone photography contest have been added, which has become a platform for college students' creative competition throughout the year. The Academy Award actively promotes activities and deepens brand communication. Through event marketing, offline publicity, news public relations and other penetrating extension services, the popularity and reference rate of college award brands and many propositional enterprise products among students will be enhanced, and at the same time, the news exposure and public influence of event brands and corporate images will be increased to realize the successful superposition mode of "brand+brand".
The Academy Award of China University Student Advertising Art Festival consists of five parts: the launching ceremony of the quarterly competition system, the opening of online topics, the national lecture tour, the evaluation and the award. All activities have their own characteristics, beaded together, and together they form a series of students' creative practice activities with the creative competition as the core.
Brand is rooted in people's hearts.
The holding of the Academy Award of China University Student Advertising Art Festival has formed a good response and far-reaching influence in the society. Many brand experts in proposition enterprises appreciate students' creative works. They think that the winning work is feasible and praise it as a practical activity. Many creative people of well-known 4A advertising companies evaluate students' works in the process of judging the Academy Awards: awesome after life! Experts and scholars also believe that the Academy Award is not only an authoritative award, but also a successful event marketing and a model of combining higher education with practice. Many students who won the Oscars were also hired by many advertising companies. Looking back now, they all think that taking part in such a competition is the first step to their career success!
So far, the propositional enterprises participating in the Academy Award cover dozens of brands such as IT, food and beverage, dairy products, medicine and health products, media groups, clothing, and daily chemicals. Among them, there are many Fortune 500 companies, domestic industry giants and growing enterprise brands. The propositional units of the Oscar Awards over the years are (in alphabetical order):
58 Tongcheng, 999 Medicine, B.Duck, LG, in App, Aiya, Orofei, Baoda Shoes, Besunyen, Vito Mobile, Advertiser Magazine, Advertiser Examination, Guowang, Hengan Seventh Space, Huachang Jewelry, Jinye, Huanglaowu Peanut Crisp, Alkaline Soda, Gionee ELIFE, Aauto Quicker Pharmaceutical, Kunming Advertising Park and other Nestle coffees, etc. Tencent NBA Project, Tencent Weibo, Tencent News Client, Tencent Video, Wanxi Pharmaceutical, Wang Laoji Herbal Tea, Microvision, Wu Shuang Science and Technology Lucky, Xiangpiaopiao Milk Tea, Revision Pharmaceutical, Oscar-winning Wenchuang Products, Ji You, China Post, CCTV, Chongqing Satellite TV and Job.
With the continuous development of 14, the Academy Award of China University Student Advertising Art Festival has become the leader of similar activities in China. The scale and influence of the competition have reached an unprecedented height, surpassing the value of its role itself, becoming a giant stage for students to show their talents and find employment opportunities, a diversified platform for promoting the development of advertising education practice, and a win-win platform with both public welfare and commercial value.