Wedding photography began to appear in Chinese mainland from 1992, and a large number of wedding photography shops appeared in Liuhe night market from 1994. The wedding photography industry has developed rapidly. In 2007, just a short 10 year, it changed from a luxury to a necessity for marriage, similar to the three major items of early weddings. Early wedding photography mainly focused on some photo studios in Taiwan Province Province. In 2004, the first photography studios were born. They advocate personalized wedding photography with bold composition, exaggerated colors and different styles.
With the rapid development of the Internet, young consumers can learn all kinds of information about the photography industry through the Internet and find their own services. Network marketing is the direction for wedding photography to find a breakthrough in the future, and now many wedding photography have stood out from the network marketing. For example, Romantic Room (Beijing) Korean wedding photography agency is a professional service agency with independent legal personality, which originated from Korean photography brands. We have a group of senior photographers, makeup artists, graphic designers and other young people, forming a dynamic elite team.
2, with the equipment
With the continuous development of photographic equipment, wedding photography has undergone several rounds of upgrades, from the earliest ordinary film to the 120 film machine, and then to the high-end digital cameras, photo albums and photo frames with tens of millions of pixels. With the continuous emergence of new patterns, wedding souvenirs in wedding halls and new houses have been gradually enriched. After the 20th century, electronic photo albums reappeared. Through the editing of video software, two-dimensional photos are put into the designed template to generate CDs that can be played on VCD and DVD. In recent two years, digital devices have introduced digital photo frames, which have enriched the content of wedding photography.
Wedding photography has also undergone several changes in style: the earliest blunt record, and then to fashion aesthetics, realism close to life, personal plot story shooting, scene shooting, picturesque style and so on. Taking photos according to the plot and then creating cartoons has pushed a new milestone for the wedding photography industry.
Step 3 use culture and art
At present, there are hundreds of thousands of photography shops in China, but most of them (especially wedding photography) are mainly based on European, American and Western cultures. Korean aesthetic wedding photos obviously do not conform to the culture of the Chinese nation after all. With the rise of China in the world and the revival of China culture, "China Photography" with China culture as its background and connotation will surely flourish in China and even the whole world. At this stage, "photography technology" is transforming into "photography art". Photography has already gone beyond the technical level and pursued more cultural connotations, while China's 5,000-year-old traditional culture has inexhaustible photographic art themes.
Chinese photography, represented by sailing photography and warp and weft fashion, is based on China traditional culture. From artistic ideas to creative techniques, from costume props, make-up modeling to scene layout, from service mode to photo design, all of them rely on China's 5,000-year-old culture to extract the essence of China cultural elements, which is completely different from the photography with western culture as the background in the current market.
This cultural and artistic "Chinese photography" is in line with the current and future China market. It will compete with the popular "western photography", lead the photography service market in China with the great rejuvenation of Chinese culture, and occupy an important position in the global photography genre and photography service market.
In Beijing, Xi and other famous cities with a long history, there are also many photography studios that are good at shooting China characteristics and China traditional culture. "China Red" and "Beijing Characteristic" photography are represented by ancient royal buildings and famous buildings in China, promoting China culture with the Temple of Heaven, the Great Wall, the Forbidden City and Houhai as the background, and combining western traditional photography with China characteristics to form a unique "new school" photography style, which is sought after by the majority of newcomers.
4. Present situation of wedding photography industry
The development of wedding industry benefits from the progress of technology. In the 1980s, photo studios filled the streets with annual special wedding photos. Old-fashioned film cameras are also used to take pictures, and the shooting cost is high. Wedding photos can't enter the homes of ordinary people. Since the birth of digital cameras, the success of wedding photography is not mainly due to labor costs and material prices, so the price of wedding photography is getting lower and lower. Now wedding photography has become a necessary option for young people to get married.
Wedding photography has also changed from the traditional indoor shooting to the combination of internal and external shooting, and indoor shooting has also developed from a simple background cloth set to a 360-degree pure real-life shooting base.
The focus of wedding photography industry is inversely proportional to the economic development pattern of China, which is reflected in the situation that the west is more important than the east. Most of the well-known photo studios in China have made their fortune in the west.
5. With technology
Wedding photo is a personalized hand-painted wedding photo video format. In the early stage, it uses focal plane shooting method, uses 3D animation to make foreground and background, and adds character material in the later stage.
In 2008, with the further development of digital technology, wedding photography has developed from the traditional direct recording to the post-digital era. Not only the original shooting record is completed with the current digital camera, but also the photos can be modified and adjusted later, which also improves the artistry of the photos themselves. Picturesque photography adds digital processing to the current photography, further improving the details of photos and creating perfect wedding photos.
6, with the shooting style
Wedding photography has gradually transformed from studio to studio. The assembly line operation of the traditional photo studio, a photographer and a makeup artist shoot several pairs of guests a day, with the same background, the same theme, the same makeup and photography techniques. Let the wedding photos become less and less personalized, and more deja vu.
Sophie bride V2 style appearance;
The so-called V2 style is usually different from traditional wedding photography in composition and framing. In V2 photography, in most cases, the proportion of people in the picture is very small, people's expressions are natural, and their postures are revitalized. However, the traditional wedding photography figures occupy a large area, with wooden expressions and stiff postures. Of course, there is no exact definition. This photography style was initiated by V2 Visual Photography Studio. Over time, people call this style of wedding photography V2 style.
Natural aesthetic style:
This style is mainly represented by the location of Changsha Xingrui. The figures are naturally graceful and integrated with the environment, and most of the compositions are in proper proportion. The composition of big people and small people is less, which not only highlights the main body of the characters but also fully displays the characteristics of scenic spots, setting off the beautiful scenery with beautiful scenery. Every picture shot in this style is a plot shot, and the story is told with photos, which is vivid and delicate.
Left and right fresh style:
The most famous domestic fresh style wedding photos are left and right sight. On the basis of Korean wedding photos, we improved them and created a unique style according to China's favorite after 80s and 90s. The characteristics of the works of left and right eyes are completed through makeup and photography on the basis of the original characters, avoiding too many modifications in the later period.
At present, the mainstream wedding photography styles include fresh style and aesthetic style. Among them, the fresh Han Feng is the most popular among the post-80s and post-90s couples, which is the future development trend of wedding photos. Beautiful wedding photos are usually biased towards a certain color, as long as they highlight the people. There are more PS, but they are more distinctive. Newcomers often say that their beautiful wedding photos are taken out a few months later and think: Who is this woman in the photo?
A new generation of young people, mainly born after 1980s, advocate personalized wedding photos. The resulting photography studio is more in line with the trend of young people. 80% of young people are looking forward to wedding photos with their own unique memories. The one-to-one mode of photo studio, wedding photographer, makeup artist, commercial vehicle and location is more in line with young people's ideas. Now there are also a group of visionary studio owners who set up another photography brand, absorb the advantages of one-on-one studios, and set up studios with small funds, so that customers can find a balance between studios and traditional studios. Just like the left and right line of sight photography mechanism. So far, some large wedding photography buildings have provided consumers with personalized private love movies. One is to let newcomers be actors and interpret their own love stories. Wedding photography is aesthetic as a director.
The shooting methods of wedding photography are divided into interior and exterior. Indoor wedding photos were taken in the studio, which has various props and many backgrounds. If conditions permit, these background themes can be made very large. In this respect, the studio has advantages, but the interior decoration is less, except for a few super-large studios. Location wedding photos are all done outdoors, such as street shooting. . . Location wedding photos are generally completed in some scenic spots, and it is best to choose a photography studio for location wedding photos. Nowadays, newcomers will choose interior and exterior shooting together, and studios usually combine the two.
(Excerpt from: Overseas Wedding Sharing Station)
References: 1 Zhang Taiwan Province wedding photography website content analysis in 2006 2 Dressing up the bride: the rise and development history of contemporary wedding photography industry in Taiwan Province Province in 2004 3 Research on the brand image communication of Hui Gao Qiong wedding photography shop in 2004.