1890s: the birth of Pepsi.
1893, CalebBradham, a pharmacist in North Carolina, USA, invented a beverage made of carbonated water, sugar, vanilla, cinnamon, citron, citric acid and kola nut (a plant containing caffeine), and named it "Brad'sDrink". This drink was so popular at that time that Brad Hamm decided to commercialize it and renamed it Pepsi.
1900s: Early development
1902, PepsiCo was founded and began to produce this soft drink on a large scale. Although Pepsi developed rapidly in the early days, Coca-Cola occupied a dominant position in the market at that time. In order to compete with competitors, Pepsi has adopted a price strategy to attract consumers at lower prices.
1920s: Growth and Challenge
/kloc-in the 1920s, Pepsi began to expand its brand awareness through advertising and promotion activities. However, during this period, Pepsi also faced some challenges, such as rising sugar prices and the end of prohibition (the end of prohibition led many consumers who used to buy soft drinks as alcohol substitutes to buy real alcoholic drinks).
1930 s: new product release
In order to cope with the rising sugar price, Pepsi launched a sugar-free version of Pepsi in the 1960s and 1930s. Besides, PepsiCo has tried some other new products, such as Pepsi-Cola with Real Sugar and Pepsi-Cola.
1940s: Challenges in the Age of War
During World War II, PepsiCo faced problems such as shortage of raw materials and limited factory capacity. In order to solve these problems, Pepsi began to use corn syrup as sweetener and adjusted its production technology to reduce its dependence on raw materials.
1950s: Market expansion and brand image building
In the 1950 s, Pepsi began to actively expand the international market, and at the same time shaped its brand image through advertising and promotion activities in the domestic market of the United States. During this period, PepsiCo launched its iconic TV advertisement "PepsiPoursItOn", emphasizing PepsiCo's youth, vitality and modernity.
1960s: Competition between Pepsi and Coca-Cola
/kloc-in the 1960s, the competition between Pepsi and Coca-Cola reached a white-hot stage. During this period, Pepsi launched a new advertising strategy, positioning Pepsi as a drink for young people and Coca-Cola as a drink for the elderly. Besides, Pepsi has also launched a series of successful advertising activities, such as "ThePepsiGeneration" and "PepsiChallenge".
1980s: product innovation and internationalization
In the1980s, PepsiCo continued to promote product innovation and internationalization. During this period, PepsiCo launched a series of new beverage products, such as MountainDew, DietPepsi and PepsiLight. In addition, PepsiCo also expanded its business by acquiring other brands (such as Frito-Lay and Tropicana).
1990' s: Sustained growth and brand remodeling
In the1990s, Pepsi continued to maintain its growth momentum and strengthened its brand image through brand remodeling. During this period, Pepsi introduced new advertising strategies, such as "Pepsi-Cola". The choice of a new generation "and" JoyofPepsi ".
2 1 century: diversification and sustainable development
Entering the 2 1 century, PepsiCo continues to push forward the strategy of diversification and sustainable development. During this period, Pepsi launched a series of new beverage products, such as Izze, Propel and Aquafina. In addition, PepsiCo is also committed to environmental protection, public welfare and community development projects to create a corporate image with social responsibility.
Abstract: The history of Pepsi shows how an enterprise can achieve sustainable success through innovation, brand building and internationalization strategy in a highly competitive market. Today, Pepsi has become one of the largest beverage and snack companies in the world, and its products are all over the world.