In 2022, the cosmetics market showed a significant downward trend, consumers paid more attention to skin care, and cosmetics as a whole bid farewell to high growth, but the sub-sectors ushered in rapid development. According to the data of cosmetics retail in National Bureau of Statistics, the total retail sales of cosmetics in China in 20021year was 402.6 billion yuan, an increase of 18.4 1% over the previous year, which was the biggest increase in the total retail sales of cosmetics in China in the past eight years. However, according to the latest main data of the total retail sales of social consumer goods in July 2022, the total retail sales of cosmetics from June 65438 to July was 2 16 1 billion yuan, down 2. 1% year-on-year. On August 23-24, at the 15th China Cosmetics Conference in 2022, six entrepreneurs from brands, channels and raw material manufacturers in the cosmetics industry accepted an exclusive interview with the reporter of National Business Daily. They told reporters that under the influence of the epidemic, the cosmetics industry as a whole bid farewell to high growth, but the sub-sectors such as efficacy and skin care have a strong momentum. In the past, star enterprises entered the painful period of transformation, but it did not mean that the tide of domestic products subsided, but the tide of capital subsided. Farewell to the flow dividend, the cosmetics industry has entered the research and development era from the marketing era.