1. Experience and background: Parents' generation may have experienced different historical periods, social systems and economic environments during their growth. Their consumption concept is often deeply influenced by these experiences. For example, in many countries, people in the 1960s and 1970s experienced post-war reconstruction and economic prosperity, so they probably hated waste and developed the concept of saving consumption.
2. Family education and values: Parents' family education for their children often has an important impact on their consumption views. Parents' attitudes towards money, financial management and consumption will be conveyed to their children through words and deeds. If parents advocate frugality and rational consumption, then children may be influenced by these concepts.
3. Social environment and cultural influence: Social and cultural factors will also have an impact on consumption concepts. For example, the cultural values of different regions and countries will shape people's attitudes towards material and consumption. In some societies, the pursuit of material comforts is regarded as a symbol of success, while in others, frugality and simplicity may be more valued.
4. The influence of media and advertising: Media and advertising play an important role in modern society, promoting the market economy by shaping consumption concepts and stimulating consumption desires. Parents' generation will also be influenced by advertisements to guide their preferences and consumption habits for certain products or brands.
5. Economic status and social class: An individual's economic status and social status will also affect his consumption concept. Under different economic conditions, people may face different consumption choices and values. For example, poor families may pay more attention to the satisfaction of basic needs, while wealthy families may pursue luxury goods and social status symbols.
Appropriate knowledge expansion:
-Development of the textile industry: Before the industrial revolution, the textile industry was a handicraft industry, catering to a few rich people. With the advent of the industrial revolution, the textile industry has become more mechanized and large-scale, which makes the price of textiles fall and ordinary people can afford it. This change has changed people's consumption concept and promoted the formation of a consumer society.
-The rise of the advertising industry: At the beginning of the 20th century, with the development of mass production and sales, the advertising industry rose and became an important force influencing people's consumption concept. Advertising conveys the attraction and demand of products through various means, and shapes consumers' expectations and values for products.
-The popularity of the Internet: With the popularity of the Internet, people's consumption behavior has undergone tremendous changes. The rise of online shopping makes it easier for people to obtain various products and services, and also promotes the diversification and personalization of consumption concepts.
In a word, the consumption view of parents' generation is formed by the interaction of many factors. Experience and background, family education and values, social environment and cultural influence, media and advertising influence, as well as economic situation and social class all affect their consumption view. Understanding these factors can better understand the consumption behavior of different generations.