In the 1990s, private cars were still a "rarity" in China, where the automobile industry was relatively closed, and some people who got rich first began to try to buy their own cars. However, in the automobile market at that time, there were not many models to choose from, either the price was as high as 200,000 to 300,000, or a car was hard to find and exotic goods were available.

And what about FAW-Volkswagen Jetta, which is famous for its "durable leather"? Shanghai Volkswagen Santana and Wuhan Shenlong Fukang have officially entered the China market, and they have also become sought after and loved by the majority of car owners. In their long history of car models, they have created a number of car myths, occupying the leading position in the domestic mid-level car market for a long time, and are called "old three" cars.

Time flies. After China's entry into WTO, China's automobile market has experienced a spurt of growth, and domestic, imported and joint venture car companies have come in droves, completely changing the three old ones.

If I remember correctly, Fukang is the earliest hatchback in China auto market. 1September 1992, the first assembled Fukang car rolled off the assembly line at Xiangfan Dongfeng Trial Assembly Plant. By the end of 2007, the sales volume of this car had exceeded 500,000, and once exceeded 4,000 in a single month.

Despite the remarkable achievements, what lies on the "credit book" is that Fukang did not feel the changes in the market at all. With the advent of the automobile era and the further opening of the domestic market, major brands have poured in. Facing the influx of new models and new technologies, Fukang, who is on his high horse, has always faced it with an old-fashioned attitude. Until 2008, this French-style car, which had been riding in the domestic market for 16 years, was officially discontinued.

The old Santana in the 1980s, the Jetta King in the 1990s, and the Millennium 12 Crown are always unforgettable models bearing the memory of a generation.

Santana's entry into China is of decisive historical significance, which not only kicked off the Sino-foreign joint venture of automobile enterprises, but also marked the entry of China into the era of all-round passenger cars. It's just that Santana's starting point is too high In the era when the house price was only tens of thousands of yuan, Santana had sold for 200 thousand. At that time, it was destined to be a big toy that could only be enjoyed if it was rich or expensive.

Because of this, such toys planted yearning seeds in the hearts of many people in the 1980s-I also want to buy a Santana if I have money. Want to know, Santana has the title of "official car", which has sold more than 3 million vehicles in China market for 30 years.

If it is not Volkswagen's strategic suspension of production, it will leave more profit space for sagitar, Bora and other models. In the end, the price of the product is only 70,000 yuan, and many people will still be eager for this "official car" with durable leather and face.

Today, with the development of the automobile market, Fukang and Santana have made many young people lose their impressions, but the influence of Jetta can still continue to the post-90 s, and there are still driving school coaches and taxis beckoning to stop. It can be said that no brand in China automobile history has successfully crossed the memory of three generations.

2065438+June 2009, FAW-Volkswagen Jetta officially stopped production, and the sales data was fixed at 448287 vehicles. It takes courage to stop producing a model with an annual sales volume of 300,000 vehicles. Jetta, as the highest-selling model of FAW-Volkswagen, has become a generation of classics with its strong anti-manufacturing and cheap operability.

However, the discontinuation of Jetta and the launch of Santana have the same strategic considerations. By sacrificing the ego to complete the business negotiation, Volkswagen transformed Jetta from a single model into a brand-new sub-brand, Jetta brand. At present, the brand already has two SUVs and a car, and the price is also the main low-end market, covering the price range of 1.4 million.

Classics are called classics not only because they are difficult to reproduce, but because they laid the foundation for similar things later. Nowadays, few people tell stories about classic cars. With the continuous efforts of domestic brands, the era of joint venture brands lying down to make money is gone forever. Many people have shouted for the resumption of production of these classic models, but if you were given a 200,000 Santana, would you really buy it?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.