In the last ten days of June 5438+ 10, 2000, the national scenic spots were closed one after another. At present, with the improvement of the epidemic situation, scenic spots around the country began to open one after another, with Jiangsu, Zhejiang and Shanghai as the representatives, Jiangxi, Hunan, Sichuan and other places followed suit, and other provinces and cities also introduced policies to promote the recovery of tourism.
Many city attractions and parks have been opened one after another.
On February 19, 2008, Hangzhou West Lake Scenic Area was the first to open and orderly. Many tourists wear masks and stroll by the West Lake. In addition to Hangzhou West Lake Scenic Area, there are other parks, squares and stadiums in Jiangsu, Zhejiang and Shanghai. It's all open. Nanjing has 1 1 national scenic spots and parks directly under the Municipal Bureau of Culture and Tourism, including Xuanwu Lake Scenic Area, Yuhuatai Scenic Area and Sun Yat-sen Mausoleum Scenic Area.
All tourists wear masks to enter the park.
Longhu Mountain Scenic Area, a national 5A scenic spot in Jiangxi Province, has gradually resumed opening to the outside world since February 19. At present, the main scenic spot of Longhu Mountain has been officially opened, and some scenic spots such as Tianmen Mountain, Dashang Qing Palace and Tianshifu have been temporarily closed. In addition, Mianyang, Sichuan Province also proposed that the People's Park, Fule Mountain Park, nanshan park, Xishan Park and all street parks and squares in the urban area should be reopened before 9: 00 am on February 19.
It should be noted that tourists must purchase tickets and wear masks in the real-name registration system registration system, and they also need to go through necessary security checks when entering the scenic spot. In terms of crowd control in scenic spots, the daily reception volume should not exceed 50% of the carrying capacity in principle, and it is recommended to enter the park at intervals.
Farmhouses and homestays all over the country are actively preparing for business.
With the closure of scenic spots, farmhouses and homestays in many places have also closed. Now that the scenic spots are gradually opening up, some farmhouses on Xishan Island of Taihu Lake in Suzhou have once again started the comprehensive disinfection mode and are actively preparing to return to work. The owner of a farmhouse with Xishan 10 brand said that he was waiting for the government's notice and was ready to submit all the materials for review. At first, only a few rooms were planned to be opened to ensure that no people gathered. Once a guest checks in, a special person will be arranged for daily disinfection inspection.
In addition, there is good news. The Culture and Tourism Bureau of Suzhou Taihu National Tourism Resort recently issued an official notice: after the outbreak, all the guests who have checked into the hotel and registered in the B&B will open all the scenic spots free of charge. This preferential policy will last until June 65438+February 3, 20081. The specific situation will be notified separately. This wave of welfare can be said to be a force for the recovery of tourism in Taihu Lake area.
Finally, I would like to remind you that we still can't relax at this stage when the epidemic is coming to an end. Wear a mask when going out and cooperate with all inspections. I believe it is not far from going out to play.
With the development of the epidemic, how to save the economy and small and medium-sized enterprises hit hard by the epidemic has been put on the agenda. As one of the most seriously affected industries, tourism faces the heavy pressure of the whole industry chain. On February 5, the General Office of the Ministry of Culture and Tourism issued a notice: In order to further improve the prevention and control of epidemic situation in the tourism system and support travel agencies to actively cope with the current operational difficulties, the Ministry of Culture and Tourism decided to temporarily return 80% of the tourism service quality deposit to travel agencies.
On February 7, 2000, the Ministry of Finance of People's Republic of China (PRC) and State Taxation Administration of The People's Republic of China jointly issued the Announcement on Supporting Tax Policies for Preventing and Treating Pneumonia in novel coronavirus, which clarified that the longest carry-over period of annual losses of enterprises in four difficult industries, namely transportation, catering, accommodation and tourism, was extended from 5 years to 8 years. As soon as the news came out, the industry applauded and confidence doubled.
With the positive changes of epidemic situation, domestic tourism shows signs of gradual recovery. According to the statistics of 265438+20th Century Business Herald, as of February 20th, 25 famous scenic spots in China, such as Old Town of Lijiang, Yulong Snow Mountain, Lugu Lake, Hangzhou West Lake, Nanjing Confucius Temple, Xuanwu Lake, Sun Yat-sen Mausoleum and Suzhou Zhouzhuang, have resumed operation. However, considering the epidemic situation, the open areas of scenic spots are all open-air areas, and the flow of people is controlled. For example, Hangzhou West Lake implements real-time tourist volume control, and the daily reception volume does not exceed 50% of the carrying capacity in principle, and group tourists are arranged to enter the park at intervals. All tourists are required to wear masks for sightseeing.
Affected by the epidemic, domestic tourism suffered heavy losses in the first quarter. According to china tourism academy's forecast, in the first quarter of 2008, the number of domestic tourists and tourism revenue will drop by 56% and 69% respectively; It is estimated that the number of domestic tourists and tourism revenue will decrease by 932 million and 1. 1.8 trillion yuan respectively. However, Dai Bin, president of china tourism academy, also pointed out that the market fundamentals supporting the operation of the tourism economy have not changed, and it is very likely that domestic tourism consumption will bottom out.
Historical data also show that domestic tourism is brewing a "retaliatory" rebound after the epidemic.
In 2003, affected by the SARS epidemic, from April to June of that year, China's three major markets of inbound tourism, outbound tourism and domestic tourism were severely impacted. Among them, inbound tourism and domestic tourism even declined for the first time in the past decade in 2003. But after SARS, there was a blowout in the domestic tourism market.
Ctrip's big data shows that after SARS, the demand for civil aviation and hotel accommodation has recovered rapidly.
In terms of civil aviation, in the second quarter of 2003, the booking volume of Ctrip air tickets decreased by 33.39% year-on-year. In July, with the victory of SARS epidemic in the world, the volume of air ticket orders increased by 200% year-on-year and 82% quarter-on-quarter. At the same time, this retaliatory rebound is particularly obvious in the golden tourism period after SARS. During the "Eleventh" Golden Week in 2003, Ctrip's online air ticket orders increased by 200% year-on-year; During the Spring Festival in 2004, air ticket orders increased by 20 1% year-on-year.
In terms of hotel accommodation, in the second quarter of 2003, the booking volume of Ctrip decreased by 25.08% compared with the same period of last year. In June, the hotel accommodation industry began to recover. In July, the occupancy rate of Ctrip Hotel has returned to 70% in the same period last year. The relevant person in charge of Ctrip told the reporter of 2 1 Century Business Herald, "The accommodation industry is like a spring breeze. After being suppressed twice by SARS and MERS, there was a' rebound after the epidemic', and the long tail continued until the following year. "
However, from the existing demand information of civil aviation industry, we can also see the signs of tourism rebound after the COVID-19 epidemic in 2008.
Recently, Ctrip's survey of users shows that 85% of users will continue this year's travel plans, and Ctrip's May Day holiday ticket search volume is higher than last year.
Roland berger recently released a research report saying that with the gradual weakening of the epidemic, passenger travel demand will be delayed, and the national railway and air passenger traffic is expected to rise again, while the benchmark SARS epidemic ended in July of the same year, and the national railway and air passenger traffic quickly resumed growth.
In fact, many listed companies are preparing for the rebound of the tourism market after the epidemic.
On the evening of February 20th, Jiuhua Tourism (603 199. SH) It is announced that it plans to invest 654.38 billion yuan in Anhui Zhongan Tourism Health Industry Fund Partnership (Limited Partnership) to seek, prepare and invest high-quality tourism resources with the help of professional institutions. Previously, the company had said that it was actively preparing for business recovery.
In early February, Caesar traveled (000796. SZ) announced that according to its own business characteristics and past experience, it is expected that the market demand will be fully released after this round of epidemic. The company is making product strategy and resource procurement plan after the epidemic, and making all preparations for business recovery.
Yunnan tourism