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E-commerce live broadcast history
With the rapid development of Internet, live broadcast is becoming more and more popular. Many live broadcast platforms have hundreds of millions of downloads, and most people are familiar with them. Commonly used are Tik Tok, Aauto Quicker and Taobao, and of course there are some lesser-known ones, such as volcano videos and secret music videos. With the increasing popularity of these live broadcast platforms, when did they begin to appear?

Live broadcast is the origin and video studio, and it is the earliest webcast platform. Around 2005, YY live broadcast software was the earliest live broadcast software. In 2008, with the launch of YY Voice, many gamers began to use this platform to sing and perform on it. At this point, it means that YY live broadcast transformation and upgrading has become the earliest live broadcast software.

With the rapid development of the Internet, live video became popular in the second half of 20 16, and many live broadcast platforms increased rapidly, which provided many business-minded people with opportunities to start businesses. Live broadcasting is a profession with low threshold. Everyone can be an anchor and express themselves on the platform, such as singing and dancing. There are more and more fans, which stimulates their desire for expression.

At that time, live programs, live sports, live games and other live broadcasts were extremely popular. The live program has the characteristics of strong interaction, flexibility and convenience, low threshold, high income and strong real-time performance. It can make people who watch the live broadcast better interact with the anchor.

Now there are many live broadcast softwares, such as live broadcast of games such as Tiger Tooth and Betta, and live broadcast of many e-commerce platforms, such as Taobao Live, Tik Tok and Aauto Quicker, which sell things such as clothes and daily necessities by live broadcast. There are also many popular live broadcasts of goods among online celebrities. For example, the live broadcast of cosmetics in Li Jiaqi is very popular with female consumers, and there are also many businesses cooperating with online celebrities to let online celebrities promote their products when selling goods live. These are all good sales channels. Of course, in the last year or two, Taobao software also has the function of selling goods on the spot, which can let consumers better and fully understand the purpose and function of products and introduce them in more detail.

The emergence and increasing number of live broadcast platforms have enriched our daily life and provided us with a lot of convenience.