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What’s so good about Japanese fashion brands?

Japan is also a country where shopping is very popular. There are many good fashion shops here. Today, the editor will give you a simple summary. What are some good trendy stores here in Japan? I hope I can help you shop here!

ABathingApe

BathingApe, also known as Bape, was created by NIGO in November 1993. As the flagship brand of Riharajuku in Japan, the full name of Bathing Monkey is Lukewater’s Bathing Monkey, which means ape-man bathing in hot springs, alluding to the young people in Tokyo who are content with the status quo and unwilling to make progress.

The two main reasons for Bape’s rapid popularity in Japan and even around the world are limited editions and co-branding. Bape collaborates with hundreds of brands and artists, which plays a vital role in broadening Bape's audience. In addition, Bape strictly controls the quantity of each product, creating a strong sense of scarcity in the market.

EVISU

The Japanese Tokyo-Osaka brand founded by designer Hideki Yamamoto has attracted the attention of the European fashion industry. EVISU has always been a brand that street tasters in Taiwan are looking forward to launching. Evis was founded in 1991. (Because it is very similar to LEVI, a U was added after the S, which became today's EVISU. Its pronunciation has also changed.) It is marked by the "M" pattern on the back pocket of the pants. The original "M" pattern It's the rear pocket car strap modified by Levi's.

KENZO

Kenzo Takada (February 27, 1939-), born in Kushiro, Hyogo Prefecture, Japan, is a Japanese fashion designer. Founder of the famous fashion brand KENZO (including perfume, cosmetics and fashion). Studied at Japan Bunka Fashion Institute.

Kenzo Takada makes full use of the combination of the flat composition and straight-line cutting of oriental ethnic costumes, instead of using the darts that shape three-dimensional curves, thereby liberating the human body from the established confinement and forming a kind of relaxation. , comfortable and unrestricted new style. His kaleidoscope of colors and patterns is so breathtaking that he is known as the "Color Magician".

Issey Miyake

The Issey Miyake brand is not the first internationally recognized Japanese fashion brand, but it is rooted in Japanese national concepts, customs and values, and is the best women's clothing brand in the world . In 1970, Issey Miyake Design Studio was established in Tokyo. Since then, Issey Miyake International, jewelry companies, European companies and American companies have been established one after another.

CDGPLAY Kawakubo Rei

The brand founded by designer Rei Kawakubo, French name: Commedes GarconsCDG. CDG is a top-tier fashion brand in France and Japan, and people in the domestic clothing industry generally call it Rei Kawakubo.

“CommedesGarons” takes trendy clothing as its mainstream brand. Currently, the brand is headquartered in Paris, France. Rei Kawakubo is the main designer of the "Commedes Garons" brand. CDG has 12 branches and approximately 200 counters or boutiques around the world. Rei Kawakubo was born in Tokyo in 1942 under the sign of Libra. She graduated from the Art Department of Keio University and founded her own brand CDG in 1969, which means like a boy in French.

VISVIM

VisVim, founded in 2000, is a famous brand of Japanese street fashion culture. Get Hiroshi Fujiwara, the "Godfather of Japanese Trends" - fall in love with other trendsetters and rise quickly. There are a lot of tricks here. In addition to using functional materials with simple designs (such as Gore-Tex), the most powerful trick is to add new elements to classic shoes and re-integrate them.

Visvim’s manager Shiki Nakamura is not like a manager of a clothing brand, but more like a traveler who travels all over the world in search of local materials and unique national styles and cultural connotations. , and incorporate it into their next season’s products. Visvim is different from other brands in that it insists on the material of its products. Shirts and T-shirts use high-end materials such as Egypt YEATION GIZA and sea islands to bring top quality to consumers. I have to praise this brand style.

Neighborhood

Neighborhood originated in 1992 and is a famous brand of Japanese street fashion culture.

Originally known as the New York City neighborhood (New York City). Neighborhood officially established its brand in Japan in 1994 (different from the American version of NeighborhoodNYC). Copyright and design are delivered to the Japanese, so there are some Japanese designs on the plane, and simple font design can express their intentions and characteristics.

mastermindJAPAN

Mastermind Japan is a well-known brand in Japan and overseas, and has cooperated with countless companies in the past. The list includes Hiroshi Fujiwara’s FRAGMENT, Nakamura Seiko’s VISVIM, Zhongbin Saburota’s Double Gun Roar, fashion magazine “SENSE”, Paris aristocratic luggage brand GOYARD, Disneyland, motorcycle company REDBRO, etc. This is a multifaceted super company focused on noble quality and fashion.

Before the official establishment of Soul Capture Japan, designer MasaakiHOMMA worked in sales for eight years at Yohji Yamamoto. This chapter makes it clear that the success of a brand requires customer acceptance, and true success is willingness to buy and wear it.

In 1997, Masahiro Miyamoto left Yohji Yamamoto, established the Soul-Taking Japan Co., Ltd., and founded the Soul-Taking Japan. Mastermind is translated into planner, JAPAN is translated into Japanese, and the name is translated into Japanese planner. This brand represents the dark Japanese trend force.

He has always been called the Japanese Skeleton King, and his style has always been low-key. Black and white is the main theme of its products. Its brand philosophy is to win with quality, adhere to mature design and tailoring, and use top-quality fabrics, such as T-shirts, preferably from Indian cotton. Even many luxury brands rarely use it, but it still exists under the mastermind Japanese clothing style. Coupled with hand-made, its price

UNDERCOVER

Undercover is a clothing brand founded in 1994 by Japanese fashion designer Atsushi Takahashi. It has always been known for its surreal, beautiful and weird style, and is a representative brand in the fashion industry. Today, Undercover is not only a well-known brand in the fashion world, but also the focus of Parisian fashion circles.

His brand style has always been famous for its surrealism, aestheticism and grotesqueness. The design of Undercover is very bold and rebellious.

As early as 1998, the three-dimensional pleated series was launched, and in the autumn and winter of 1999, the concept of reversible fashion was very subversive, such as replacing trousers with skirts and denim skirts with evening dresses. Amazing people. It has created many classics of its own, such as the objectification of the Grace doll created by Takahashi himself, which is a good example.

EarthMusicandEcology

arthmusicandecology - Japan's largest women's clothing brand, the first natural brand popular in Japan, Hong Kong and Taiwan. Affiliated to CROSSCOMPANY, a large Japanese clothing company, it is nicknamed eme by fans.

It was founded in Tokyo, Japan in 1999 by the well-known buyer Yasuhiro Ishikawa. After more than ten years, it has become the trend benchmark of natural fashion, the creator of Mori girl pop culture, and the number one sales volume of Japanese women's clothing.

At the same time, as the most popular brand among Japanese women in the 20th century, Earth Music Ecosystem has also attracted great attention from Japanese national idols Aoi Miyazaki and Juri Ueno, as well as the new generation of pop music leader Nozomi Sasaki. _Tanaka's pursuit.

Number(N)ine

Number(N)ine suddenly became a household name in the early years because of Takuya Kimura. Although the price is higher than similar products, it is still wildly popular, which is like a shot in the arm, giving Miyashita Guiyu even more confidence and strength. With the support of many people, he took over the position of men's wear at Paris Fashion Week in time, and the number of (n)INE reached its peak.

The early Number(N)ine can be regarded as a brand with great connotation, which can easily arouse the inner screams of the wearers, such as BeatGeneration (BeatNick) TouchMeI is sick, etc. The black metaphor from Miyashita Guiyu is deeply engraved on the exterior of each work.

At the same time, Number(N)inestore is as mysterious as the designer himself. If you haven't been there before, you can easily miss its store.

On the other hand, Miyashita Guiyu himself, like another legendary master of the Martin Margiela jewelry family, never takes pictures in public places and does not accept any magazine shooting. Until the recent Paris Fashion Week, he implicitly made an exception and allowed everyone to take photos of figures that were not in line with the spirit of Number(N)ine.

Like UnderCover, brands from Japan to Europe and the United States. The only difference is that he is from Ebisu. He was once an unknown street wearer. Later, he quickly became popular in Japan because Takuya Kimura often wore it. A few years later, he became a famous streetwear brand from his birthplace of Harajuku and successfully entered the fashion world.

FragmentDesign

FragmentDesign was founded by Japanese fashion godfather Hiroshi Fujiwara. Although the fragment design double lightning is famous, there is a lack of relevant background information. All I know is that FragmentDesign runs a small studio but runs a huge international business.

In addition to Fujiwara Hiroshi, Tomokawa Kuraishi is also a member of Fragment Design. As a top design company, FragmentDesign has a wide range of design fields, from product trinkets to household items and even artistic creations. Its fragmented design is the most eye-catching position in the street trend.

HUMANMADE

HUMANMADE, a new clothing brand founded by NIGO, the manager of a bathing ape, focuses on antique design, and each piece of clothing has a classic and contemporary feel. The concept for the clothing design comes from Nagao Tomaki's own vintage clothing line. Tomaki Nagao is an avid collector. He was always able to redesign his original combinations of clothes and create new creations.

Japanese fashion designer, music producer, and fashion godfather. Founder of Bath Ape or BAPE, CEO of Nowhere. ONIGO was born in Senbashi City, Gunma Prefecture, and graduated from Bunka Fashion College. In April 1991, he cooperated with the founder of Undercover (Takahashi Jun) to establish Nowhere, mainly selling BAPE. He is also the captain of the Japanese hip-hop group TeriyakiBoyz. He won the Fashion of the Year Award at the 2005 MTV Asia Awards. and founded the Billionaire Boys Club with American hip-hop star Pharrell Williams.

SOPHNET.

SOPHNET. Original name Sophie. (renamed in 2002), is a clothing brand founded by Hirofumi Kiyonaga in Tokyo, Japan in 1998. Since its inception, SOPHNET. It has always adhered to the brand concept of simple design and the use of high-tech materials, pioneering the entry of functional clothing into the field of street fashion.

CavEmpt

Cavempty was founded in 2011 by designer Skatesk8thing. Although it was established only a short time ago, it has won the attention and favor of many fashionable people in just a few years. When "funeral culture" gradually swept the fashion world, Cavempty quickly established itself and conquered hipsters from all walks of life with clothing items full of retro punk and some future science fiction.

Okay, everyone, pay attention to this information. If you come to Japan to shop, don’t miss these trendy brands!