It should be for big data analysis and more accurate music push.

Currently, many software have been used for data processing. The technical principle of big data processing is to collect and use big data for specific purposes, that is, the massive user information and data collected by the platform, which includes User registration and personal information, geographical location, consumption records, search habits, etc. Each person probably has multiple keywords to generate a unique user portrait.

The summary of these information data can be called a clear "personal right". Some Internet companies use user profiles (and they are free) and use this information as the basis for targeted push and pricing. So far, the scale of big data maturity is still very large.