Short videos became popular in 2016 and 2017. There are more than 300 pure short video applications on the market, and thousands of applications containing short video functions. Do you know what types they are? If you only know Kuaishou and Douyin, you will be out. This article will let you know in three minutes what types of short videos are available now and how to play them!

1. Simple category:

Represents apps: Kuaishou and muse;

Kuaishou and muse have similar facial stickers, both of which perform simple face recognition. Processing, no classification, and no matching scenes. More than half of the stickers on Kuaishou are cat makeup of different colors. However, in the recent update, Kuaishou has obviously added facial stickers. It is expected that Kuaishou will add more stickers in the future.

Muse’s general stickers are very simple, actually large chat emoticons; there are only 12 facial filters, which are very simple, but there are 11 special subdivision filters for facial features, which can Play more carefully.

2. Product tonality category

Representative apps: Douyin, snapchat, volcano, etc.;

There are also many stickers for this type of apps, but most stickers It is more in line with the tone of the app and has more platform characteristics. For example, Douyin stickers are relatively cool, and there are also many music types, such as hip-hop, heavy metal, etc. Snapchat’s stickers are in the style of simple European and American comics. They are not as gorgeous as Chinese stickers and are more simple. In addition, there is a special function of cutting stickers by yourself. People who know how to play can make many of their own stickers.

The theme of the volcano stickers is also very suitable for its user group and positioning. It is very down-to-earth and includes some current buzzwords. The design is also very user-friendly and suitable for users in second- and third-tier cities and below.

3. Beauty and cuteness category

Representatives: faceu, B612 Kaji, etc.

In fact, this can also be classified into the previous category of product tonality. Just because cute stickers are the most commonly used type now, they are listed separately. faceu is very similar to B612. They both have the function of making expressions, and the categories of stickers are similar. They all revolve around facial recognition. By adding props, stickers, actions, etc., they can make you cute or even scary.

4. Advanced - changing background and facial features

Representatives: Facebook, Meipai, etc.

In addition to ordinary sticker coverage and facial special effects, There are also some advanced gameplay, such as background changing and facial features special effects. Facebook has many background stickers, as well as various action stickers triggered by facial features. Meipai has added manual background changing based on the original feminine stickers. By manually changing the background, you can combine the video you just recorded with any background to generate a new and interesting video. After the cutout effect is better, I believe that more ways to play will be born in this area, and Meipai also has many ways to play facial features stickers.

5. AR stickers

Representatives: wetoo, etc.

The above are all two-dimensional stickers, while wetoo incorporates AR technology to generate more fun stickers 3D dynamic stickers, users can design plots with these stickers.

6. Simple movie effect

Representative: like, etc.

The above stickers all have one thing in common, they are actually all gif pictures. It has its own fixed performance, and it is difficult for you to come up with more new tricks. You can only add the right stickers at the right time. In fact, with the help of special effects, people can realize many of the fantasies in their minds. However, these special effects can only be realized through AE on the computer in the simplest way. However, AE is difficult to use and the threshold is high, making it difficult for most novices to use it. If it is turned into an app that is easy for novices to use, everyone can easily add movie special effects to themselves. Refer to the past Meitu Xiuxiu to use some of the PS technology With the market explosion brought about by nationalization, one can only imagine how big the market will be in the future. Now there is an application that is gradually realizing the effect of AE - like.

Currently, there are two categories of AE functions: magic and 3D magic. There are 31 special effects in magic, such as fire, love, butterfly, snow, etc. You can draw freely, superimpose multiple ones, and produce The effect you want; 3D Magic can cut out the foreground of the recorded video and add 12 effects to it, such as rocket launch, flying, zooming in and out, etc. At present, many of the special effects in the above two magics have average fidelity, but as it is gradually optimized and iterated, and its realistic effects become stronger and stronger, it may attract more users and create more new ways to play, and everyone will be interested in it by then. You can create your own virtual world, just like we created our virtual selves through QQ Show ten years ago.

Conclusion

At present, short videos actually meet the two core needs of users: recording life and showing life; special effects stickers are a powerful tool to break through the third core need - creating life. In addition to recording their own lives and then beautifying it and showing it to others to gain a sense of community and vanity satisfaction, everyone actually has a need deep down in their hearts to create a new and more ideal life. This is also the motivation for us to live and work hard. But there are some dreams that are difficult to realize, or are still far away. Through the virtual world, many users are willing to accept the addiction first (some men watch AV to satisfy their physiological needs, some women play Momo, etc. to win the favor of boys) Kneeling and licking). At present, most of the stickers are only in the 1.0 stage. They have a certain modification and improvement effect on displaying life, but they have not yet played a role in creating life. In the future, 2.0 and 3.0 stickers will evolve into powerful tools to help users create virtual scenes, virtual stories, and virtual better selves.