A collection of 6 practical marketing planning plan templates
In order to ensure that work or things are carried out smoothly, it is often necessary to formulate a plan in advance, which is a type of planning document. So what issues need to be paid attention to when formulating a plan? Below are 6 marketing planning plans that I carefully compiled. I hope they will be helpful to everyone.
Marketing planning plan 1
1. Planning purpose:
1. Let more students know about Acer’s products and services;
2. Let more college students become Acer’s (purchase awareness) potential customers and (purchase) behavior consumer customers;
3. Improve the Acer brand’s visibility, reputation, loyalty, and establish a good reputation
4. Increase the sales of Acer notebook computers and significantly increase its market share.
2. Campus environment analysis:
1. Campus traffic distribution:
Note: White is the student dormitory, blue is the road with large flow of people.
2. Venue Selection
Red Zone (500): Specific location: between the first and second teaching buildings
Advantages: 1. Students entering and exiting the school The main road has a very large flow of people
2. It is convenient to use electricity.
Disadvantages: 1. The surrounding space is small, which is not conducive to setting up stalls in large areas.
2. There are teaching buildings around. Noisy activities such as playing music are not allowed on Thursdays and Fridays. The atmosphere of the event is easily affected.
Huangyu (700): Specific location: In the square directly in front of the No. 0 teaching building
Advantages: 1. The location is relatively open, facing the school gate, and is easy to find for students entering and leaving the school.
2. All large-scale events in the past were held here.
Disadvantages: 1. Surrounded by teaching buildings, noisy activities such as playing music are not allowed on Thursdays and Fridays, and the atmosphere of the event is easily affected.
2. It is not convenient to use electricity.
Black area (500): Specific location: North of the third student restaurant.
Advantages: 1. Helps attract students who dine in the three restaurants
2. Helps attract students who live in the East District.
3. Being far away from the teaching area allows for better publicity.
Disadvantages: 1. Unable to form effective publicity to students in the West District.
2. It is not convenient to use electricity.
Green Area (300): Specific location: East of the Third Student Restaurant
Advantages: 1. The location is relatively open and there is a relatively complete platform available for use.
2. Suitable for large-scale activities at night.
Disadvantages: 1. Unable to form effective publicity to students in the West District. 2. It is not convenient to use electricity.
3. Analysis of student groups:
1 Freshman:
It’s a new beginning for them when they first come to university. Most of the students haven’t bought computers yet, but among them The vast majority of people will buy it in the future, so they will actively understand it. Some students hang out in Internet cafes, online games, chatting, playing games, etc., but due to various reasons, they later have the idea of ????buying them themselves.
2 Sophomore year:
Due to the needs of study and the influence of classmates around me, I will buy a computer.
3 Juniors and seniors:
Basically few people still buy it.
Summary: The period when the computer purchase rate is relatively high is concentrated in the first semester and sophomore year of college. Considerable attention should be paid to this group as the main target group of marketing
Four , Sponsorship issues:
The Computer Association of Henan University of Science and Technology is the only comprehensive large-scale society in the computer field of our school. The Computer Society was established in 1998 and currently has more than 3,000 members. The Computer Society is now affiliated with the School of Information Engineering of our school.
The Computer Society is an independent learning society. It is a society formed by our students under the guidance of the Youth League Committee and based on their own interests and hobbies, voluntarily organized and voluntarily participated.
Toward the goal of “popularizing computer knowledge and improving computer skills”, following the style of “seeking truth from facts” and the spirit of “rigor and pragmatism”, the Computer Association has always been following the correct guidance of the school youth league committee and the school student associations. Under the leadership, it has developed rapidly with good momentum. In recent years, the association has held various computer-related activities covering computer grade examinations, e-sports, computer maintenance, computer knowledge dissemination, etc. The Computer Society has just won the honorable title of "Outstanding Student Association" this year. The Computer Society has now developed into the largest, most active, most comprehensive, most authoritative, and most influential student association in the computer field in our school.
When using the reputation and credibility of the Computer Society for sales, a sponsorship of 500 yuan is required.
5. Analysis of Acer notebook:
Briefly
6. Some suggestions for Acer:
In today’s huge IT consumption Young people in the market have undoubtedly become the main body of consumption in this market. University campuses undoubtedly host such a group of the most energetic young people and are potential consumer markets. Computers have now become one of the necessary equipment for college students, and brand-name machines are the first choice. However, because the campus market is relatively not fully opened, the market prospects are broad. College students have relatively insufficient understanding of brand machines, which is conducive to later market development. Facing the campus market, the association has its own natural advantages. With the cooperation of enterprises and associations, it will surely open up the student market and deeply affect students' consumption behavior!
Methods of cooperation:
Some Acer computer sellers assist the Computer Association in establishing an Acer computer enthusiasts club. Club members are mainly Acer computer buyers. The club mainly gives coupons or gifts to members, and regularly distributes the latest information on new products (different from the previous scattered distribution methods of promotions, which have a certain scale and concentration), and distributes daily necessities with the product brand printed on them, such as students. Favorite note pads, stationery, life tips, etc. Long-term tracking services are provided to students who have purchased Acer computers, so that buyers can form a strong sense of identification with the Acer brand. Establish a good reputation for Acer computers through word of mouth from buyers, thereby achieving lasting and effective promotion of the product brand and forming a fixed buying group and a large number of word-of-mouth marketing propagandists, campus advertising communicators, and event organizers who. When a good reputation and good reputation are formed among the students, computer sales will inevitably increase significantly! Marketing Planning Plan 2
1. Activity theme:
Autumn Festival Burning
Starting from August 28, various high-quality moon cakes, tobacco and alcohol, Health products and other great gifts will be on display and sold in the lobby on the first floor. Preferential prices and exquisite gifts will express your deep friendship!
2. Promotional activities
Activity: Haidilao Moon Campaign
Activity time: From September 15th to October 6th, every purchase of mooncakes or gifts Customers who spend more than 39.80 yuan (except for special mooncakes and gift packages with gifts) can get a scratch-off ticket.
The first prize is a 29-inch color TV with the corresponding picture and the words: Mid-Autumn Festival Reunion.
The second prize is an exquisite VCD, with the corresponding picture and the words: The bright moon sends lovesickness.
The third prize is a small household appliance, corresponding picture: Chang'e flying to the moon.
The general prize is one mooncake or one snack with the corresponding picture: Times Department Store logo.
Two color TV sets cost about 1,500 yuan/set.
VCD 6 units are about 120 yuan/unit.
12 small household appliances cost about 60 yuan/piece.
Mooncakes cost about 1 yuan each for 8,000 pieces.
***Make xx0 copies of the prize coupon.
Mid-Autumn Festival offers mooncakes, try the delicious ones first:
From September 15th to October 6th, every customer who comes to our mall to shop over 49 yuan will get one mooncake, and 89 yuan will get two. , how it tastes, taste it yourself first. A single receipt is limited to two copies.
(Note: The purchasing department will strive for certain resources to be distributed as gifts by the store.
)
Family reunion party:
The Mid-Autumn Festival performance on the evening of October 5th or 6th will be jointly organized by the "Mooncake Supplier". Before then, please pay close attention to Times Department Store For all the information about supermarket mooncakes, watch the exciting festival and answer questions on the spot to win a grand prize of mooncake gifts worth 268 yuan. What are you waiting for? Act quickly!
(Note: The planning department will contact the most prestigious performance company in Huizhou area to perform, and work with the supplier to design some questions that are beneficial to brand promotion and mooncake sales for customers to answer on the spot. To deepen customers' impressions and stimulate their desire to buy, and to promote the Hezhong mooncakes, the purchasing department will enlist mooncake suppliers to perform several cultural product promotion performances. Times Department Store will provide them with the following support:
1. Priority is given to the first-level magnetic spot stacking position for product display
2. Free pop support inside and outside the venue
3. All-day broadcast inside the venue. Scroll broadcast.
4. Nomination for inkjet advertising production in the venue
5. Indicate the brand name on the stage background design
6. Special atmosphere advertisement in the venue.
At the same time, it is recommended that each mooncake supplier conducts some gift group purchase promotions, such as: 50% off for a one-time purchase of mooncake gift boxes above xx yuan, and a Mid-Autumn Festival gift worth 388 yuan for purchases above 5,000 yuan. Boxes... etc. The purchasing department of Times Department Store will negotiate with famous cigarettes and wines to sell some gifts together, and expand the display space on DM to promote the event to increase the sales of Mid-Autumn mooncakes.
Good. Send gifts to your loved ones, and have a grand exhibition of Mid-Autumn gifts:
From September 15th to October 6th, there will be a grand exhibition of exquisite Mid-Autumn gifts and gourmet mooncakes on the first floor of Times Department Store. They are tasteful, high-quality, and the price is more affordable. This is your time. Ideal for purchasing gifts during the Mid-Autumn Festival!
(Note: The purchasing department will secure suppliers and the store will display the Mid-Autumn mooncakes and gifts in advance to enhance the festive atmosphere and plan to enhance the atmosphere in the store. A certain arrangement makes the product more attractive) Marketing Planning Plan 3
When planning a new product launch, in addition to investigating the market first, the most important thing is to refine the core communication concepts. It needs to be instilled persistently and consistently, so that people can go from unfamiliarity to acceptance to desire to buy, then this concept will be considered a success.
If you don’t really understand the “concept”, you will often lift stones. Smash yourself in the foot. Because the concept has different meanings in the eyes of different people. If you apply it well, you will get twice the result with half the effort. If you fail to apply it well, you will still be confused.
In the marketing planning industry. Inside, the concept refers to the core point of communication, that is to say, what core content are you disseminating to the buyers of the product?
In sales and marketing, always give the buyers a concept, that is, Say, what are the reasons for buying your product?
Communication concepts can be divided into many types, including functional, psychological, and intimidating. Commitment type, here are a few examples for reference:
For example, Haojixing did not directly compete with other electronic dictionaries when it launched the market in the early days, but focused its communication concept on "English words". Dashan said that learning English is like building a building. To build it high, you need more bricks and tiles, and words are like bricks and tiles. English is likened to a building, and words are likened to bricks and tiles, which are easy for ordinary people to understand. This communication concept is a very typical functional communication concept.
The core communication concept of Naobaijin is not to focus on functions, but to focus on "gift giving". From its launch to the present, the concept of communication has always been "only accept gifts from Naobaijin". It seems vulgar, but it firmly captures the psychology of the buying crowd. This is a "suggestion" type of communication concept.
The three major harms of kitchen fumes (to explain the harmful effects of fumes thoroughly), cooking a dish is equivalent to smoking half a pack of cigarettes, and my wife is a range hood, the most direct threat. Giving gifts to the three elders, wife, mother, and mother-in-law, implies "giving gifts". If you don't give them, your wife will buy them herself, which scares her. Le Smokeless Pot first threatened and then hinted that 400,000 pots were sold within three months of its launch, priced at 400-600 yuan per mouth.
Memorizing an English textbook in 6 days is so miraculous that many parents don’t believe it.
In fact, in the eyes of memory masters, these are very simple, because people rely on this ability to make a living. Plus, if you can’t carry it anymore, you’ll get your money back, so you have no worries. A very typical concept of committed communication. This concept completed 1,100 enrollments in Guangzhou in 20xx, with a cost of 7,800 yuan/person.
Refining a good core communication concept, refining it well means that the product is already half successful. Of course, we also need a support point to spread the concept, which is the "mechanism of action" of the product. Marketing Planning Plan 4
1. Wine market overview
1. Current market and consumption trends
The concentration and efficiency of my country’s wine industry are constantly increasing. Wine production, consumption and market continue to expand, and my country's wine market continues to maintain an active trend. The wine industry and market environment are developing rationally, blind investment has been curbed, low-price competition has been improved, and production and operation are in order. In particular, the high-end market is developing rapidly, and urban and rural wine consumption continues to grow. As China's per capita income level increases in the next few years, wine consumption will show a rapid growth trend
With the increase in China's per capita income level, With the growth of the middle class, especially the development and expansion of the middle class, wine consumption will show a rapid growth trend, and its proportion in alcohol consumption will also continue to increase. In 20xx, my country's wine industry economy maintained rapid development. The total wine output reached 434,300 kiloliters, a year-on-year increase of 25.40%. The profit was 1.256 billion yuan, a year-on-year increase of 58.78%. The tax paid was 1.207 billion yuan, a year-on-year increase of 30.21%. From January to July 20xx, the wine output of domestic wine enterprises above designated size was 256,300 kiloliters, a year-on-year increase of 20.20%; total assets were 13.749 billion yuan, a year-on-year increase of 9.60%; main business income was 7.17 billion yuan, a year-on-year increase of 27.82%; The profit amount was 811 million yuan, a year-on-year increase of 12.12%. The concentration and efficiency of my country's wine industry continue to increase, wine production, consumption and market continue to expand, my country's wine market continues to maintain an active trend, the wine industry and market environment are developing rationally, blind investment has been curbed, and low-price competition has has been improved, and production and operation are in order. In particular, the high-end market is developing rapidly, and urban and rural wine consumption continues to grow. The wine market will be an attractive “grape” this year.
The low consumer penetration rate and low consumption volume have become a major obstacle that the wine industry must overcome. In terms of consumer drinking habits, the wine industry still lacks habitual drinkers like liquor and beer. With the increase in China's per capita income level, especially the development and growth of the middle class, China's wine consumption has also shown a rapid growth trend, and its proportion in alcohol consumption has continued to increase.
As domestic consumers’ awareness of imported wine increases, emerging sales channels such as wine stores and chain wine stores are increasingly emerging, beginning to impact the old pattern dominated by traditional terminals such as supermarkets and restaurants.
2. Market Targets
2. Brand Expansion
The varieties of wine will tend to be diversified, and consumers will buy and enjoy wine in mid-to-high-end shopping malls. The habit of purchasing by name and consuming by brand has gradually formed, and other brands will gradually be eliminated. The brands in the brewing industry not only reflect the advantages of brewing enterprises in the current market competition situation, but also reflect the incomparable advantages accumulated by their history and culture, and have strong protection capabilities for enterprises. Several major domestic wine brands will still maintain a rapid growth rate. These major brands occupy the majority of the domestic wine market, and the concentration will further increase. This trend will continue to be maintained in the near future.
At present, my country’s wine consumption is mainly concentrated in the eastern region, large and medium-sized cities and young and middle-aged people, highly educated, and high-income people. However, judging from the trend, the consumption areas and people have extended outwards. trend and will continue to do so.
At the same time, second-tier brands and wineries are beginning to look for breakthroughs. Second-tier brand companies and newly emerged wineries are working hard to highlight the characteristics of their products and find specific consumer areas and groups of products. Against the background that various capitals are optimistic about the development of the wine industry, such enterprises are expected to grow and promote the development of the industry.
The sale of red wine in the store is not just about selling red wine, you must pay attention, it is also about selling culture! Before that, you must have a certain knowledge of red wine and wine culture. First, distinguish whether the origin of the wine is from the New World or the Old World. ;Then which grapes are made from.
1. Use the health knowledge of red wine to guide consumers to purchase.
1. Tell young girls that red wine has a very good effect on skin beautification. This is one of the reasons why French women take good care of themselves. In addition, it is currently popular in foreign countries to use red wine for full-body massage. Should beautiful women buy a bottle and try it at home first?
2. Tell middle-aged and elderly people that red wine has a good health-care effect on cardiovascular disease. Every night Drinking a small cup can prevent cardiovascular disease. This is why the number of cardiovascular patients in France is only 75% of that in the United States. Do you want to buy a bottle and try it first?
3. Tell young people: drinking white wine can easily damage the liver, while drinking red wine also has health care effects on the body. How many people take good care of themselves? Who drinks white wine instead of red wine? How about selling bottles to try?
4. Tell the gift-givers: It is now popular to give gifts to give health. Red wine has the health-care effects of beautifying and preventing cardiovascular diseases. , why not buy a few bottles of red wine, give gifts, and give health.
2. Train salespeople to know how to observe words and expressions. Usually when a customer comes in, observe his eyes first, and ask him in the shortest words. What kind of red wine are you interested in? (Because many consumers know little about wine. They usually ask questions.) In addition, be careful not to quibble with customers, try to maintain a low profile of service, and try to make customers as happy as possible. Not only develops the desire to buy things, but also makes customers feel comfortable from the bottom of their hearts. This is a psychological technique to attract customers to come back next time, and it is also a common technique in interpersonal communication.
As a salesperson, you must first have detailed insight. You must judge the customer's level from the customer's dress (not teaching you to judge people by their appearance). You must take the initiative to strike up a conversation with the customer and ask about the customer's needs (for example: Sir/Ms.: Hello! How can I help you? Are you buying wine as a gift or...) The attitude should be sincere, the tone should be soft, and the eyes should be sincere to look at the other person, giving people a feeling of trustworthiness . Appropriately chat with guests about household matters (especially women), and praise guests appropriately (for example: your clothes are so beautiful, etc.). You must be familiar with the introduction of red wine to give your guests the feeling that you are an expert.
1. Ask the customer clearly why they are here. Don’t do it. Even though they are just here for a visit, if you use the best first impression to penetrate the customer’s heart and make him feel cordial and warm, If you feel comfortable and satisfied, then it is very likely that he will attract a lot of customers to you next time even if he does not come. Because each of us will definitely encounter good and bad service quality and service attitude in life. Similarly, each of us will compare these invisibly in our hearts, and sneer at the bad ones. For those who are good, out of self-consolation and the mentality of belittling the bad one and improving themselves, he will also try his best to get business for the good one. Therefore, fighting psychological warfare is the first priority. Make your image deeply rooted in the good impression of your guests.
2. Secondly, pay attention to the display of wine on the shelf and maximize it as much as possible. The cultural background and introduction of the wine should be displayed in a conspicuous place.
3. Again, the price tag should be clear. Don’t let people look at it for a long time and want to buy it, but ultimately delay your business because of your little details. It may even cause customer dissatisfaction and lose a batch of products. Repeat customers. Details determine success or failure.
4. If it is high-end red wine, there should be a freezer and be placed in the freezer for sale. This can give customers the impression that you are professional in selling wine and that you are a big brand.
5. When selling wine, it is best to include some appropriate gifts that match the wine, such as wine sets, high-end screwdrivers, etc. Marketing Planning Plan Part 5
Abstract:
In the 21st century, marketing talents have become one of the top three talents in demand in the market. Correspondingly, the professional quality requirements for marketing talents are also getting higher and higher. This article expounds the importance of cultivating professional qualities in the marketing major of secondary vocational schools, briefly describes the basic professional qualities that marketing majors should possess, and puts forward strategies for cultivating professional qualities from three aspects: curriculum setting, teaching reform and teacher team construction.
Keywords:
Secondary vocational school; marketing major; professional quality training
As we all know, as we all know, vocational and technical education is to cultivate practical people with professional skills for society Talents, while majors such as marketing are often non-skilled in the economic category. In many schools, the quality training of students in such majors is easily left out, thus neglecting the training of marketing students. Students majoring in marketing in secondary vocational schools are in a critical period of forming their personal values. As teachers, we must help students strengthen their professional qualities and improve their employment competitiveness.
1 The importance of cultivating the professional quality of marketing in secondary vocational schools
The positioning of secondary vocational education is mainly “morality as the soul, ability as the foundation, and job first”. Therefore, the positioning of secondary vocational education The goals and models of talent training are different from those of higher vocational colleges and undergraduate colleges. More emphasis is placed on students’ skills and practical work abilities. After graduation, students may directly join the work and face various competitions in society. Therefore, for students’ professional quality The training requirements are higher than those of colleges and universities [1]. Compared with other majors, the marketing major in secondary vocational schools has very distinctive characteristics. It has very high requirements for students' internal and external qualities. It requires students to develop in an all-round way morally, intellectually, physically, and aesthetically. They must not only have rich marketing theories, but also It is necessary to have very rich practical sales experience. Only those with good professional qualities can adapt to social needs. Therefore, it is of great practical significance to strengthen the professional quality cultivation of students majoring in marketing in secondary vocational schools.
2 Basic professional qualities that students majoring in marketing need to possess
For students majoring in marketing, they should possess the following basic professional qualities: First, professional awareness. Professional awareness is one of the basic professional qualities that all employees should possess. For marketing talents, professional awareness mainly refers to the comprehensive understanding, evaluation and emotional cognition of the position they are engaged in, and also includes correct understanding and evaluation. Other positions in the marketing industry require practitioners to increase their work enthusiasm and establish a sense of competition. Second, professional ethics. The basic professional ethics that marketing talents should possess should include basic qualities such as courtesy, integrity, dedication to work, and compliance with laws and regulations. In addition, they should also have a strong sense of responsibility. Third, professional psychology. Marketing personnel should have basic professional psychological qualities such as perseverance, continuous improvement, not being afraid of failure, courageously taking responsibility, and pursuing success [2]. Fourth, professional ability. In addition to professional marketing skills, marketers also need good social etiquette, business negotiation, market analysis and other comprehensive abilities. Fifth, professional habits. Marketers must develop good professional habits in their daily work and life, which mainly include good manners and speech, appropriate dressing, rigorous work attitude, careful thinking, etc. Only by persisting in doing these can they become A qualified marketing talent.
3 Strategies for cultivating the professional quality of students majoring in marketing in secondary vocational schools
3.1 The construction of the curriculum system should pay attention to the cultivation of students’ professional quality: cultivating the professional quality of students majoring in marketing in secondary vocational schools, The first thing is to reform the curriculum system. We should take the abilities required by marketing positions as the starting point and integrate relevant content of professional quality training into the curriculum. First of all, it is necessary to integrate the existing first-level courses to cultivate students' comprehensive abilities and broaden their knowledge. For example, marketing skills, business negotiation, business etiquette and other related courses can be directly integrated into "Business Negotiation and Marketing Skills in Practice". Secondly, we should actively integrate the school curriculum. For example, in the integration of business etiquette and social etiquette, we can integrate music appreciation, ballroom dancing, oil painting appreciation, historical knowledge, table manners, etc. into one course to comprehensively improve students' comprehensive literacy; again , In the curriculum setting, we should pay attention to setting up practical links, and open courses such as social practice and practical training week. Finally, it is necessary to establish and improve the course assessment system, which not only examines students' theoretical mastery, but also assesses students' practical ability, theoretical application ability and other comprehensive qualities, focusing on the assessment of students' marketing planning, marketing case analysis and other abilities.
3.2 Strengthen the reform of marketing teaching and optimize professional quality training measures: First of all, it is necessary to clarify the professional training goals of marketing in secondary vocational schools.
Marketing courses are different from other disciplines in that they pay more attention to the application of theory and students' practical ability. Therefore, the career training goal of the marketing major in secondary vocational schools should be compound talents with practical skills, and the focus should be on strengthening marketing skills during the teaching process. Training to help students achieve all-round improvements in professional knowledge, marketing skills and comprehensive literacy. Secondly, advanced teaching methods should be used in the teaching process. The development of information and technology has provided a variety of technical means for teaching. In the process of marketing teaching, teachers must learn to use multimedia for teaching presentations to broaden students' knowledge. The use of multimedia teaching can not only enhance students' theoretical conversion rate, but also stimulate students' interest in learning and improve the quality of teaching. Finally, various teaching methods must be adopted. One is the case teaching method. During the teaching process, teachers should tell students about marketing techniques and precautions through real marketing cases, so as to stimulate students' enthusiasm and initiative; the second is situational teaching method. In the process of marketing teaching, activities such as scenario simulations should be carried out frequently to allow students to role-play, which not only improves students' interest in learning, but also trains students' adaptability. In addition, simulation experiment methods, skills competition methods and other methods must be widely used to comprehensively improve students' comprehensive quality.
3.3 Build a high-level team of marketing teachers: The professional quality of marketing majors in secondary vocational schools is not only related to the curriculum and teaching methods, but also affected by the professional skills and knowledge structure of the teaching teachers. Judging from the current secondary vocational education in my country, many teachers are relatively lacking in their own quality and professional abilities, which directly affects students' learning results. Therefore, secondary vocational schools must strengthen the construction of a team of marketing teachers, organize marketing teachers to improve their professional awareness and professional skills through corporate training, on-the-job training and other trainings. In addition, they must also pay attention to the introduction of excellent "double-qualified" talents. , and constantly improve the level of the teaching team. In short, secondary vocational colleges should focus on cultivating the professional quality of marketing majors, and effectively improve the professional quality of secondary vocational marketing students through optimizing curriculum, innovating teaching methods, and building a high-level team of marketing teachers, so as to cultivate students for the society. More talented people.
References
[1] Liu Qiaolan. How to integrate the cultivation of students' professional qualities into the core courses of the major—taking the "Marketing Practice" course of the marketing major as an example [J]. Financial Theory and Teaching, 2013, (04): 83-85.
［2］Zhao Linjiang． A preliminary study on the professional quality of students majoring in marketing in secondary vocational schools [J]. Modern Business, 2012, (11): 277. Marketing Planning Plan Part 6
1. Purpose of the event The Spring Festival is a traditional festival of the Chinese nation, symbolizing farewell to the old and welcoming the new, auspiciousness and joy.
Chinese people’s traditional habits are to buy New Year’s goods, have family reunions, and visit relatives and friends. Various industries such as retail and catering are bound to usher in peak consumption periods, which are also peak periods for promotional activities. It is also the best time for us to use Spring Festival promotions to boost industry sales and showcase our brand’s hot promotions.
2. The theme of the event is "Win the Spring and Spread the Heart," with countless surprises.
3. Scope of activities and product introduction Scope of activities:
Product introduction of all goods in the store (except accessories):
Semir’s products have a tight and light fabric texture. It has a smooth and soft feel, soft luster, good strength, good wear resistance, no insects, no mildew. Brilliant colors, youthful atmosphere, trendy design, reasonable tailoring, affordable prices and many other features.
IV. Event Planning
(1) Event Time: 20xx.02.10-20xx.02.25
(2) Event Location: Semir Fengjie Store< /p>
(3) Purpose of the activity: The purpose of this promotional activity is to digest the company’s current backlog of inventory, help end customers sell Semir clothing quickly, and increase consumers’ awareness of the Semir clothing brand and their appreciation of the Semir brand. Good feelings and loyalty, make preliminary preparations for the new Semir clothing that will be launched soon.
(4) Main activity contents and procedures:
From now on, customers who come to Semir stores can enjoy a 10% discount for purchases over 200 yuan, and a 15% discount for purchases over 300 yuan. Discounts: 20% off for purchases over 500 yuan, 25% off for purchases over 700 yuan, 35% off for purchases over 888 yuan or a Semir VIP card (note that no card will be given for discounts, and no discount will be given for gifting cards), with purchases over 1,000 yuan The above can be combined with a 35% discount and a Semir VIP card.
In addition, customers who purchase more than 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you.
Prizes:
Special Prize: One Shopping Voucher of RMB 999 (1 person) First Prize: One Shopping Voucher of RMB 499 (5 people) Second Prize: Shopping of RMB 399 One coupon (8 people) Third prize: One 299 yuan shopping coupon (10 people) Fourth prize: One 199 yuan shopping coupon (15 people) Fifth prize: One 99 shopping coupon (20 people) Sixth prize Prize: One New Year red envelope (for 50 people) Lucky prize: One exquisite mobile phone chain. Pre-event publicity mainly relies on handing out leaflets and TV advertisements to promote this event. Performed by temporary workers and local broadcasters.
During the event, the promotion will be for each specialty store and will be implemented by the sales staff of each specialty store.
5. Activity budget:
Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary worker wages and overtime pay, prizes, etc. It is estimated that the cost during this month's promotion period will be about 40,000 yuan, as well as various emergency expenses of 10,000 yuan, and a total of 50,000 yuan.
6. Effect Estimation Through this promotional activity, sales output and market share will be increased this month. It is expected that sales this month will reach 140% of the usual monthly average sales. At the same time, the impact of the Semir brand The power will also be greatly increased, making more consumers trust Semir.
Real estate advertising planning plan, store celebration event planning plan, real estate marketing planning plan;