if you are still saying "that's hard, old tie!" "Won't your conscience hurt?" "This picture is too beautiful for me to watch", then it is really out! Because in the past six months in 218, many buzzwords have emerged to lead the trend. Among them, ten online buzzwords have ignited the creative enthusiasm of the whole people and created one hot topic after another. The food industry has actually been recruited. Come and see if you know it!
1. Piggy Peggy has tattoos, and applause is given to the public
Source: There is no doubt that Piggy Peggy can be said to be the hottest Internet IP since the beginning of 218! Because years later, a Tik Tok wind blew up social media, Tik Tok bloggers made Peggy Pig angry. Their logo is "piggy Peggy watch in hand and piggy Peggy tattoo", so the buzzword "piggy Peggy tattoo, applause for social people" was born.
Example: Piggy Peggy exploded
In the food circle, major brands have cooperated with Piggy Peggy, and their related products, such as candy, biscuits, preserves and other foods, are selling well all over the network. The social watch that was popular all over the network before was from the authorized company Dongguan Leda Food Co., Ltd. In addition, according to the strategic plan of eOne, the operator of Piggy Peggy, the retail sales target of Piggy Peggy in 22 is 2 billion US dollars, equivalent to more than 12 billion yuan, and its ability to absorb gold is amazing!
2. Outsider of Chrysanthemum, Tao Yuanming
Source: Some time ago, the online variety Creation 11 exploded, and Naomi was one of the contestants. Originally, she didn't attract everyone's attention, but with her unique personal charm, her fans claimed to be "Tao Yuanming" and "Outsider of Chrysanthemum" were people who didn't like Naomi. Her explosive fire originated from a Weibo, and someone wrote that Wang Ju was ugly, fat and disgusting, and should not have fans. Then Naomi's fans came to this Weibo to leave a message, such as "If Inulin says sorry more, Wang Jucai will be great;" You say disgusting is disgusting, and Tao is not angry or noisy. If you can change your smile, please vote for three seconds ",and successfully build momentum for Naomi!
Example: RIO pushes Liushen Toilet Water-flavored cocktails
Not long ago, Liushen Toilet Water cooperated with RIO in Ruiao to launch Liushen Toilet Water-flavored cocktails. Netizens have commented, "After drinking this cup of Six Gods, hundreds of mosquitoes will not invade from now on", "I can finally drink Six Gods" and "Can I drink mosquito-repellent incense tonight?" Although the shape and taste are often spit out, it seems that this has become a boost to the explosion of products. It is understood that once the Liushen Rio cocktail was launched, the limited supply of 5, bottles was seconds in 17 seconds, which can be described as very popular.
3. Confirmed eyes
Source: This online buzzword should be popular in Tik Tok. Many people will use the song "Drunk Red Cliff" by JJ Lin as the background music of the video. The complete lyrics are "Confirmed eyes, I met the right person". At the beginning of the year, netizens published an article in Weibo entitled "Confirmed that you are from Guangdong" with a picture of Grandpa Mao's red envelope of 1 yuan, in order to show that the denomination of Cantonese New Year red envelopes was very small, which caused netizens to scream. Later, they continued to say "Confirmed eyes, people who don't want to talk".
Example: Within three months, the general manager of Karabao resigned twice
On March 21st, the general manager of Karabao, Huang Qinjian, resigned, and a month later, Wahaha Huang Bao took over. Huang Bao is the former general manager of Wahaha South China and has 22 years of trading experience in the beverage industry. After taking office, a series of channel reform measures and marketing plans were introduced, and the whole team seemed to be suddenly injected with energy. However, in less than two months, the young marshal who used to be Wahaha also left in a daze. The media interpreted that Wahaha's trading method was not suitable for Karabao. Within three months, the general manager left his job twice. I can only say that I have confirmed my eyes and I really don't want to talk to him.
4. Sit down, Chen Duxiu.
Source: This word is derived from the development of the word "Daixiu" in e-sports. The central idea of this word only needs to extract the meaning of the word "Xiu", which means to praise someone for something that is very powerful, great and 6666. Nowadays, this word is a common reply content in Weibo, and it often appears as the reply content of Weibo's hot comments. It usually means to praise this person or his comments for being particularly wonderful, beautiful and excellent. After the extension, there are: Chen Duxiu, Tihua Show, the Maker endowed all the mystic Nature grace here, etc.
Example: Dairy giant Yili released its 217 annual report
On the evening of April 26th, dairy giant Yili released its 217 annual report and the first quarterly report of 218. The report shows that in 217, Yili achieved a total operating income of 68.58 billion yuan, a year-on-year increase of 12.29%; The net profit was as high as 6.3 billion yuan, and its non-net profit increased strongly by 17.7%. In addition, Yili also put forward the revenue and net profit targets for 218: it plans to achieve a total operating income of 77 billion yuan and a total profit of 7.5 billion yuan. In 217, Yili also entered the top eight dairy companies in the world, leading the dairy industry in China. It can really be called "Chen Duxiu"!
5. I'm very happy.
Source: The word "skin" here means naughty. The complete statement of the word is "Are you happy with this skin", which is usually used to complain that things have taken an unexpected turn. This sentence originated from dialect and became popular in game commentary, especially in Wuhu Sima, which was often used in the live broadcast. Therefore, this word was first popular in the e-sports circle, and then its scope of use gradually expanded, becoming a common online language. Of course, related emoticons are also very popular.
Example: Mengniu sponsors the World Cup
If asked, who is the most unhappy advertiser of this World Cup? There is no doubt that it must be Mengniu! This time, Mengniu has worked hard for several years to win the sponsorship of the World Cup, and invited Messi, the world's number one star, to shoot commercials. In the interval between CCTV broadcasts of the game, the advertisement starring Messi was repeatedly played. "I am not born strong, I am just born strong." I thought it was a shoo-in, but I didn't. I guessed the beginning right, but I didn't guess the end right. Since Messi's penalty was saved, there have been a lot of jokes about Messi on the Internet, and the spoof material is this advertisement of Mengniu.
6, C debut
Source: The word "C debut" can be said to be known because of KUN. At present, this word refers to the fact that KUN won the first place in the number of fans' votes, that is, she debuted as the C-center in the iQiyi idol trainee program on April 6th. C is the person standing in the middle, and the translation of center is the central position. KUN's first place is naturally C in the group.
Example: M-15 enters China market
In Thailand, the energy beverage market basically presents a pattern of "three strong forces", namely Karabao, Red Bull and M-15, among which the latter has been holding the largest market share since 22. It is reported that as of the first quarter of 218, the market share of M-15 in Thailand is close to 4%. Recently, M-15 entered the China market through a Chinese cooperative company, and now it has entered the market paving stage. The M-15 can occupy the first position in the market in the big country of functional drinks, and its strength can't be underestimated. Therefore, it can definitely be called C-debut when it enters the China market this time.
7. Learn about XXXX
Source: The earliest form of this word is "Learn about swimming and fitness". You can say that others are too fat, and you can say that others are too thin ... and the popularity of "Learn about swimming and fitness" is attributed to Jay Chou. On January 17th, 218, Jay Chou was on the hot search list for buying milk tea late at night. In the photo, Jay Chou was bloated and suspected of being fat. Netizens teased "Learn about swimming and fitness in Jay Chou" and instantly exploded social media.
Example: Wahaha pushes new layout of Wechat business channel
At the end of April, Wahaha and Zhongnan Group jointly launched a new health drink, but the sales mode of this product was different from Wahaha's traditional distribution mode and changed to Wechat business channel. It is reported that the joining fee of this product "Crystal Eye", which focuses on Wechat business channel, is nearly 1, yuan, which is not low compared with the general Wechat business agent brand. It is said that "Wahaha products can be seen as long as there is a canteen in China", and we have to sigh that the channel is as powerful as Wahaha, and now we have to make changes under the influence of the big environment. So, "Wechat business agent really doesn't know about it"?
8. Tempting on the edge of illegality
Source: "Tempting on the edge of illegality" comes from an expression pack of an egret testing at the seaside. Since then, it has been used as a joke. When some people clearly know that this will have bad consequences and continue, some netizens will remind him that the expression probably means that everyone is trying to do it. Later, netizens made various pictures and changed pictures, which led to more buzzwords, such as: testing on the edge of husband's anger, testing on the edge of death, testing on the edge of bed and so on.
Example: Want Want TV advertisement is suspected of violating the rules
On June 19th, the State Administration of Radio and Television reported that some TV stations broadcast advertisements such as "O soaked fruit milk" and "Shawa cocktail", which have serious violations, such as misleading the audience, and have asked radio and television broadcasters at all levels to stop broadcasting. Because some TV advertisements promoting "O-soaked fruit milk" and "Shawa cocktail" contain plots such as showing students' puppy love and boys and girls' feelings of drinking alcoholic drinks, the value orientation is biased, which is easy to mislead minors and affect their healthy growth. I believe that after this incident, Want Want will definitely strengthen the advertising review, "not on the verge of violating the rules."
9. pick a moment
Source: The Chinese meaning of this word means to choose and choose. It became popular because of a reality show-Idol Trainee, a reality show in which the idol men's team competed to develop. Whoever you "pick" means to support who likes who, so the word has become popular in rice circles, which call be said to be another popular rice circle term after "calling".
Example: the return of Jiaduobao red cans
On June 15th, the launch conference of "Red Cans Classic Reloading" was held in Jiaduobao headquarters, announcing the official return of the classic red jar Jiaduobao with a brand-new look! This time, Jiaduobao Group plans to fight for 45 days, so that there must be Jiaduobao where there are herbal teas, and there must be red cans and gold cans where there are Jiaduobao, which will fully detonate the sales season. In line with the classic listing of red cans, Jiaduobao has also set a grand annual sales target, and will strive to achieve double-digit sales growth and achieve a double harvest of sales and profits. Such a strong classic return, you really don't pick it up?
1. Happy Water in Fat House
Source: The word first appeared in March of 218, and it first became popular on the Internet because of a joke posted by Weibo netizen @ Laji Brother: Since drinking water is fat, why don't I drink coke? Some netizens commented that coke is a happy water for fat houses, and it is good to be happy. Since then, many new buzzwords have been derived, such as calling potato chips "Fat Happy Chips", pizza "Fat Happy Cake" and skewers "Fat Happy Cake" ...
Example: Coca-Cola is called "Fat Happy Water" because of its high sugar content and pleasant drinking, but in fact, Coca-Cola has been making unremitting efforts to constantly adjust the product formula on the road of reducing sugar and controlling sugar, without changing the taste. James Quincy, CEO of Coca-Cola, stressed that "the company currently has more than 2 sugar reduction programs, and in the UK, we have launched Sprite and Fanta that reduce sugar by 3%." At the same time, fully explore the non-carbonated beverage market, so that even if consumers drink two bottles of happy water a day, they will not be fat, but also have three times the happiness!