The MTV Music Awards (Music Video Awards) have award ceremonies in many countries around the world. The more influential ones are: MTV America Awards, MTV Europe Awards, MTV Asia Awards, MTV Africa Awards, MTV Latin American Awards.
MV is what people used to call MTV, which is music television, and is the abbreviation of English Music Television. On August 1, 2001, influential figures in the global music industry gathered in New York, USA, to hold the A grand celebration ceremony for "MTV's 20th Anniversary". Because, on this day 20 years ago, the American company Warner Acmax developed a new TV channel on the cable TV network-Music Television. "MTV" was officially named after this, and some people also translated it as " Music Television". With the opening words of founder John Lake calling everyone to "rock out", this 24-hour TV channel broadcasting popular music was born. At the same time, a new form of expressing pop music was also created. However, even in 1983, after MTV spread to Europe and Japan and received unimaginable popularity, people did not realize the transformative significance of MTV to the pop music industry.
The birth of the MTV channel is a sign of the times. It is a product of the highly developed pop music industry. It not only marks that pop music has entered a "highly image-based" era, but also marks the beginning of the so-called "post-TV" generation of viewers.
Tracing back to its roots, the historical prototypes of MTV can be found in Hollywood musicals, record players equipped with movie videos, rock music videos, etc., and it was actually it that formed the "pop music video" in the early 1950s. The true origin. Their common feature is the visual expression and interpretation of musical forms. This visual form utilizes the "synaesthetic" effect of audio-visual aesthetics. As early as January 28, 1956, Elvis Presley made his first appearance on American television, which caused commotion and commotion across the United States, which shows the huge visual impact that television brings to music audiences. In terms of art form, the so-called MTV is a comprehensive art form that combines music form with television image images. Among them, the rhythm changes, melody flow and even the overall style of the music are generally related to the camera performance (screen switching, color, dynamics). , rhythm changes) are generally coordinated, thereby striving to achieve an audio-visual interactive effect. This method generally increases the impact and appeal of the music, but at the same time it is easy to set stereotypes on the music image. In order to increase the expressiveness and sense of immediacy, MTV has absorbed various expression techniques such as the use of camera transitions in movies, the design and processing of art, the gesture expression of dance, and the dynamic narrative of performance. "Music television combines three overlapping elements: performance - films that adapt stage performances and musical performances in various ways; narrative or 'concept' - which draws on traditional Hollywood films, documentary films or television shows, but always It is a highly compressed, follow-on fashion; visual display - absorbing advertising icons, Hollywood musicals, and traditional and experimental films. "Early MTV focused more on performance, based on which music and singing were combined. The stage persona of an individual or a band merges. Today's MTV focuses more on narrative or expressing "concepts", or reproducing a lively or sad story in MTV, or expressing an abstract concept of life and ethical concepts, and the two are often intertwined. In a word, MTV is - "visible notes".
From the perspective of record sales, "pop music videos", the predecessor of MTV, were commercials used by American record companies to promote songs and singers. MTV directly inherited this commercial function. The original commercial purpose of broadcasting it was to promote or continue to dump the record company's video products. This is the so-called "singing song". This process is subordinate to the promotion and consumption of the popular music industry. . Obviously, whether it is a music superstar or a new star, the record of a singer or band promoted by MTV will always be more deeply rooted in the hearts of the people. Record companies understand this well, and they make deals directly with MTV channels, directly linking record sales to ratings. It should be added that television is only the leading music medium, and the entire music industry also relies on collaboration between media. This "interdependence between media is as much about cultural necessity as it is economic necessity."
The Saturday morning children's program, which has been developed entirely around the pop music industry, provides a dedicated showcase for 'sneak peeks' of new videos. The content of these programs is organized around all the same old pop music activities-phone calls with singers, interviews, latest singles, talent competitions, etc. This shows the complementary effect between today's mass media. "
However, relying solely on the power of record companies to produce MTV is far from meeting the needs of the market. At the beginning of the MTV channel, who could have imagined that the station only had 120 song videos, even if it was the only one in the world? The broadcast can only last for half a day at most. This requires the MTV channel itself to participate in the music creation and adopt a self-produced and self-sold method to win huge advertising revenue. In this way, the record company and the production department of the MTV channel will be involved. To produce music videos of the latest popular songs, and then sell them externally or transfer them internally to TV stations, that is, transfer the "broadcasting rights" to TV stations (while still owning the intellectual property rights). However, the operation of the pop music industry ends here. It is far from over. TV stations then sell TV viewers as commodities to advertisers. In this way, with the audience as the intermediary, the TV station is the direct producer of broadcasting MTV, and the advertisers are the corresponding consumers. At this time, the TV station produces. What is being sold is not a product, but advertising time on the MTV channel. Advertisers buy exactly this airing time (MTV advertising time), but in essence they rely on the TV station to buy viewers. , "Ratings" have become the only indicator of profitability. As long as the ratings rise, the rental cost per unit time will rise, and advertisers will follow suit. This is true soon after MTV aired. , advertisers have discovered the novelty and popularity of this form of advertising programs, and record companies are also very willing to promote records through this form. The combined support of the two has enabled the MTV channel to develop by leaps and bounds
The concept of music television in China originated ten years ago. In the era of openness, music television, as a complete carrier of foreign culture, entered China without exception, just like other foreign cultural concepts. It should be said that it entered China. A forced take-off did not come naturally after a process of cultivation and preparation. Because of this, music television has made a very big qualitative leap in China in these ten years. The development process can be summarized into several stages: the first stage is to familiarize and understand the functions and operation methods of MTV, and at the same time, it takes about two to three years to accumulate the first batch of music television works. It also took two or three years. On the basis of familiarity and understanding, a number of high-quality music videos emerged, a number of works that represented the times, were national and popular with the people. This batch of works established the status of music TV on various CCTV channels. In the third stage, CCTV and related TV stations have specially developed music TV columns and channels, and there is a group of fixed production personnel. , there are a number of music video columns that are regularly released to the audience, so a strong competition mechanism has been formed. The works that appeared during this period have a higher artistic level and style positioning. Strictly speaking, this period has passed for another two or three years. After entering the 21st century, China's music television has entered a relatively calm stage. I think this stage heralds the next step forward. In short, through ten years of development, China’s music television has experienced a process from zero to something, from domestic to international.
The MTV Movie Awards is an international film award established by the MTV Global Music Television Network. Unlike academic awards such as the Oscars, it does not evaluate films based on the eyes of the judges, but relies entirely on the votes of ordinary audiences to determine the award. This characteristic of the audience having the final say also makes the MTV Movie Awards itself highly entertaining, and has always been known for its lively, relaxed and absolutely eye-catching atmosphere. Here, it doesn't seem to matter whether the nominees win or not. What's important is that fans have the opportunity to gather with their idols and enjoy wonderful song and dance performances. It is particularly worth mentioning that the trophy of the MTV Movie Awards is also for entertainment. It is shaped like a bucket of golden popcorn. Popcorn is the most common snack that audiences eat when watching movies. Such a unique design just highlights the MTV Movie Awards. Because the trophy of this award is designed in the shape of a popcorn bucket, which is a must-have for American audiences when watching movies, this award is also called the "Golden Popcorn Award".
But this year there are still awards. The following are last year’s results.
In 2006, although super blockbusters such as "King Kong" and "Star Wars Episode III" were nominated, the comedy films "The 40-Year-Old Virgin" and "The Wedding Crashers" still received five nominations each. In the end, "Wedding Crashers" became the biggest winner. The film's actress Isla Fisher won the best breakthrough performance, "Wedding Crashers" won the most important "Golden Popcorn" best picture award, Owen Wilson and Vince Vaughn two actors Xing was named the best screen partner for successfully playing a pair of live treasures in the film.
"Brokeback Mountain" actor Jack Grenhal defeated Oscar-winning actress Reese Witherspoon to win the honor of best performance. He also won the award for Best Kiss.
The famous comedian Kim Kelly won the "MTV Generation Award" in recognition of his "vibrant and charming" acting career. In his more than two decades of acting career, Jim Kelly has brought countless joys to people. But he has never been favored by Oscar. Therefore, MTV decided to award the "MTV Times Award", which represents the highest personal honor, to Jim Kelly. That night, Jim Kelly, wearing a white tuxedo, appeared on the stage with dozens of white angels looking extremely handsome.
Different from academic awards events such as the Oscars, the results of the MTV Movie Awards are entirely determined by audience votes, and include interesting awards such as "Screen Hero", "Screen Villain", and "Best Fight", which are full of " The spirit of popular entertainment”. The MTV Movie Awards, known as the "Civilian Oscars".