how to plan a campus concert? Sponsorship plan for activities of North University for Nationalities Organizer: School of Telecommunications, North University for Nationalities Activity Name: Personal Concert Planner after Prosperity: Stamping Time: Year Month Day Personal Concert Sponsorship Plan of School of Telecommunications, North University for Nationalities I, Activity Overview Activity Name: Personal Concert of Telecommunication College Organizer: Telecommunication College of North University for Nationalities Planning: Student Union of Telecommunication College Co-organizer: Sponsor Activity Time: Date, 29 Audience: Teachers and students of Beimin University (there are more than 1, students in the school) Venue: University Student Activity Center II. Activity budget: venue rental fee, publicity exhibition board, logistics, volunteer service team, etiquette team, staff, order maintainer, Propagandist Yuan, equipment: the use fee of the equipment used in the concert hall, the management and maintenance fee of promotional materials, and the estimated total sponsorship fee: Yuan 3. Sponsor Feasibility Analysis Report Dear sponsor: The School of Telecommunications of North University for Nationalities held a solo concert for all students on. The Propaganda Department and the Outreach Department of the Youth League Committee of our college are the designated publicity and planning units for this campus activity, and they have a deeper understanding of the feasibility of sponsoring college students' activities by merchants, especially the feasibility of sponsoring individual concerts in our college. Let's make this sponsorship feasibility report for your company now. I. Feasibility Analysis 1. This solo concert has received strong support from the Youth League Committee of the College and relevant departments of the College, and its scale is huge, which will attract many teachers, students and employees to watch it. The solo concert was well received by the students and promoted the development of the school's entertainment, which caused a sensation throughout the school. And all this has been confirmed by all the concerts held by the school. 2. There are more than 1, college students in our school, and the flow of people is so large that the attendance of individual concerts can reach about 2,. In the school, the average number of visitors to each exhibition board can reach more than 1. Our school is densely populated, and its consumption capacity is also high, so the effect of publicity for your company is more obvious. 3. This activity has attracted the attention of teachers and students, and your company's products will also be vigorously publicized. 4. This solo concert will be held in the University Student Activity Center, which can accommodate more than 2, people. Through this activity, the influence of the company in colleges and universities can be expanded, and the market share of the company's products in our school can be improved through comprehensive publicity. Second, the propaganda method 1. Banner: A one-day big banner propaganda, hanging banners in the school. (The banner content is the content of personal concert and the company's related publicity-sponsor name) The day before yesterday, the activity was pasted at the entrance of the activity center and the fork road of the school where people had the most traffic. The suspension time is 24 hours a day. 2. We will point out your company as the sponsor in the poster of the solo concert. (Pre-publicity) 3. Vertical billboards. Publicize in the school as an independent publicity method during the solo concert. (Provided by your company) 4. Publicize and distribute leaflets at various intersections of the school before and after the solo concert. 5. Questionnaire: After the event, help your company to conduct a campus market survey (the questionnaire is prepared and provided by the company). 6. Set up an information desk in the activity center during the concert. Third, the significance of sponsorship activities l increase exchanges and cooperation between schools and enterprises, and * * * learn together and * * * develop together. Expand the influence of the company in colleges and universities, and improve the market share of the company's products in colleges and universities through comprehensive publicity. 3. Establish corporate image by sponsoring related activities and improve the social benefits of your company. We sincerely hope that we can take this activity as an opportunity to establish a longer-term cooperative relationship with your company and help your company realize its greatest interests not only in school but also in society. Expectation: I hope your company can seriously consider our suggestions and give us valuable opinions. We are responsible for all publicity activities in the school, and the company can send someone to supervise them. I hope we can cooperate with your company to do a good job in this concert. I look forward to your reply as soon as possible. I look forward to your joining! Happy cooperation! August 2, 29 Personal Concert Contract of Telecommunication College of North University for Nationalities Party A: Student Union of Youth League Committee of North University for Nationalities Party B: The company aims to enrich the after-school life of students of North University for Nationalities and improve the quality of after-school life of students of Minzu University of China; The Student Union of the Youth League Committee of the Academy will carry out relevant publicity for the company during the solo concert, and Party A and Party B have reached the following agreement on long-term cooperation: this agreement is the basis for both parties to carry out activities; This agreement shall come into force on the date of signing; Activity time: The activity time is _ _ _ _ _ _ _ day. Venue: Rights and obligations of Party A and Party B: (I) Rights and obligations of Party A 1. Publicity for Party B when Party A provides activities for Party B; 2. Party A provides Party B with publicity materials in accordance with relevant regulations during publicity; 3. Party A shall assist Party B in on-site publicity; (II) Rights and Obligations of Party B 1. The sponsorship fee provided by Party B shall be paid before signing the agreement; Or provide services. (You can choose one or both) 2. Party B shall provide the equipment and publicity materials needed for the activities; 3. Party B can provide staff to be responsible for on-site consultation, on-site service and on-site publicity; 4. Party B's staff should take good care of their own articles, and Party A will not be responsible for the loss of articles; 5. Party B shall provide certain preferential treatment to students of North University for Nationalities; 6. During the activity, both parties shall strictly abide by the agreement, and neither party shall delay the time; 7. Party A shall not be responsible for the losses caused by Party B's work mistakes. This agreement is made in duplicate and will come into effect after being signed and sealed by both parties. I hope that Party A and Party B can establish a long-term cooperative relationship on the basis of mutual benefit. I sincerely thank the company for its strong support and help to the solo concert of the School of Telecommunications, North University for Nationalities, and we will do our best to give back to your company in the future cooperation. Party A: Party B: Date: Date: How to Design Posters (1) It can be said that poster design is a master of graphic design. But sometimes it is its too broad form of expression that makes us a little at a loss when we start. We will discuss how to design an attractive poster in two phases, and what principles and skills are there in the design. Original author: Piper Nelson. For every graphic designer, poster design is a challenge. As a poster in two-dimensional space, its uses are numerous, and its performance themes range from advertising and promotion to public service announcements. The designer's challenge is to make the designed poster attractive, and to spread specific information so as to finally inspire the viewers. When you wander the streets of the city, wait for the bus at the subway station and visit the museum, you can find posters everywhere. And those best poster designs always make us stop and stay, and the messages conveyed by the posters are clear and clear, and we are still thinking about them after leaving our heads. In this article, we will discuss some basic principles of creation, which can help you to design an impressive poster. You will learn how to create a work with unity, harmony and rhythm, so that it can attract the attention of passers-by in the street. The poster above in Figure 1 was designed by Moroni. In this poster, the author used coordination, repetition and other attractive creative skills to communicate effectively with the viewers, which is unforgettable. Poster design basis A long time ago, when human beings had something to announce to others, there was no sign that posters could have greater advantages than other propaganda media. But why do people always regard TV advertisements and billboards as the symbol of our company now? One of the answers is that a beautifully designed graphic work still has some power to attract us. Fig. 2 Posters are generally forbidden in many buildings in the city. After temporary walls are built, posters can be seen everywhere. Posters are a very economical form of expression-good publicity can be achieved with the least information. Sometimes the poster designer will be asked to reduce the text content and convert other words into visual elements. Sometimes, the whole poster only uses some unique font designs. Designers are often asked to organize a lot of trivial details to make them clear and easy to understand. Designers' choice of pictures when designing posters can be said to be the key to success or failure. The function of pictures is to simplify information-to avoid too complicated composition. Pictures usually show what the product is, who provides it or who wants to use it. Pictures can turn difficult words into short and clear messages, such as "providing housing loans to migrant workers who have no money to buy a house" and other words that sound a bit complicated. Figure 3. In the poster above, how can you make the names of dozens of performers and creators interesting for the audience, rather than burdensome? -Make these names into an attractive artistic plane! In this poster of Lincoln Center, the designer cleverly combined a picture with fonts, so that the viewers could read it unconsciously. A poster designer needs to have a strong grasp of typesetting. Because the text on the poster is always very concentrated (relative to packaging or magazines), the typesetting of the poster text is very important. According to an unwritten principle in design, the less elements you use in design, the more careful you should be in design. The words on the poster always convey some specific information, such as "U2 Concert on Friday 12th" or "The entrance is temporarily closed due to maintenance". The font style, text layout and the ratio between text and pictures chosen by designers will determine whether the information we want to convey can be easily read and remembered. Finally, it should be noted that a poster work itself must arouse the interest and attention of the audience. Even the simplest pictures and words will be confusing if they are not designed properly. How do you design an infectious poster, so that the viewers can have direct contact with the most important information? These things are all problems we encounter in our creation. So we will introduce some basic methods in this article. The principle of consistency We have to face the fact that designing posters, like designing any other graphic art, can easily lead to confusion. Photographer? What I photographed was not satisfactory. Copywriter? They can't finalize it until the last second. Marketing staff? They change their minds every two minutes. In the design process, designers must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including headline, selection of materials, photos and signs. If there is no unification, the posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way. How can we design a consistent work? Let's cite several principles: the principle of relevance should make the works consistent. The first principle is to adopt the principle of relevance, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together. If we see all the components put together in an orderly way on a page, we will try to understand them. We always think that they are a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated crime". Poster designers can realize this relevance principle in many ways. First of all, grouping people, objects and words can improve the communication effect of information. It can be imagined that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? Overworked parents The choice of) is inevitably associated with the product. If people's photos are handled well, it's like consumers saying "I always use Bleacho brand bleach", instead of a hard-tied advertising language. Second, all parts together can produce stronger impact than a loose structure alone. When several items are very similar (for example, several different watches are chained together), the eyes of the audience can naturally move from one watch to the other. These objects form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, the composition of a group will make the poster more attractive to others. Other elements will be regarded as secondary by the audience. Figure 4 In this picture, notice how your eyes go from one ring to another. All the rings are regarded as a whole, which is also the focus of the whole picture. Repetition Principle Another way to make a work consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not put together, our vision will still regard them as a whole. We subconsciously draw a line between them. The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce a very interesting visual and composition effect, and then connect the elements of the background and the foreground. Another way to apply repetition is to guide the viewer's eyes to an important message, logo or picture by repeating a line of elements. Repetitive elements can create a path to guide our sight and make the audience create a curiosity-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading. The repeated caterpillar pattern in Figure 5 guides the audience's eyes to the sign INNU. After this sign, there are some repeated patterns of butterflies, indicating the difference between before and after you went to this beauty salon, and the idea is ingenious. People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone down. Figure 6 In the above figure, these dots use the elements in the logo, and we use them again in the figure-which creates consistency, attracts others' attention and strengthens the brand promotion. Repetition is also an effective strategy to persuade the audience to compare the posters of some products. For example, we may put a dozen pairs of shoes in an advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is repeatedly used in the poster, and then the audience will take a closer look at the different styles of various shoes. Another popular design technique is to arrange all the identical things together, but one of them is different, so as to achieve the unexpected effect. For example, you can design 15 squares and arrange them in a square, of which 14 are blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience. Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. For example, for a series of outdoor advertisements for a summer concert, repeating the main elements can produce a sense of strength. When you see one of them, you will think of the other. Repetition of position, color, size or image can strengthen recognition and make viewers pay attention to all the information you want to convey. The principle of continuity and