The two are related to a certain extent, but it is only the relationship between the first generation Haier LOGO and the cartoon. The original Haier Group's LOGO was the protagonist of the Haier Brothers cartoon. To delve deeper into the relationship between the two, we have to start with a 1991 cartoon. This animation is called "Music Island", also called "Qindao and Haier". The two male protagonists in it are Qindao and Haier. This is the first version of the character design of "Haier Brothers". The black-haired Qindao is Chinese, and the blond-haired Haier is German.

At that time, considering the decoration of the refrigerator, the mascot "Haier Graphic" (Haier Brothers) was designed to symbolize Chinese and German children. The design of the Haier cartoon mascot LOGO design means: China's Haier and Germany's Liebherr, the cooperation between China and Germany is as full of vigor and has an infinitely bright future as these two children. "Qindao-Liebherr" and "Haier Brothers graphics" became the company's first generation identification marks.

Extended information:

The evolution of Haier’s trademark is a testimony of Haier’s move from China to the world. The story of Haier is a history of Chinese corporate trademark entrepreneurship. In 1985, when Haier was just starting its business, its refrigerator production technology introduced advanced technology and equipment from the German Liebherr Company to produce Asia's first generation "four-star" refrigerator. The contract signed by the two parties at that time stipulated that in order to reflect the cooperation between the two parties , Haier can add the factory address in Qingdao on the German trademark, so Haier introduced "Qindao-Liebherr" as the company's trademark.

Reference: Baidu Encyclopedia - Haier Group