Emphasize that rhythm is common in life. Rhythmic music is good music. Only rhythmic movies can reflect the ups and downs of the plot. Graphic design also needs to reflect the rhythm of the picture. The organic combination of plane elements can control the viewer's emotions, build a colorful aesthetic space for the viewer, and obtain continuous and smooth visual enjoyment.

From the perspective of visual flow, people’s reading habits are from left to right and top to bottom. The viewer's eyes first see the upper left corner of the page and then work their way down. The overall design of graphic works should organize the visual elements in the picture in an orderly manner, maintain the continuity and spacing of content, form a variety of visual effects, and constantly give the viewer a refreshing sense of rhythm.

All graphic design should be attributed to the processing of shape, which includes elements such as shape, lines, texture, text and pictures. Shapes are chosen or crafted, whatever the purpose, to be as carefully considered as possible, each shape, no matter how abstract or seemingly simple, conveys meaning.

① Color is an extremely useful communication tool. The meaning conveyed by color is also extremely subjective. Through the changes in the combination of the three elements of hue, purity, and brightness, it constantly stimulates the viewer's senses and cultivates a periodic sense of rhythm, allowing the viewer to follow the overall reading.

②Text is an essential visual expression element in design. A basic task of text arrangement is to analyze and spread the tone, rhythm, logical structure and size of the text, all of which determine the purpose of its arrangement. possibility. Text effectively promotes the communication of design features and design emotions. Different fonts, font sizes, alignment forms, etc. will directly affect the continuity and effect of the work.

③ Pictures play a very intuitive role in design. Pictures provide visual contrast to text, which is helpful to attract the audience’s attention. At the same time, it also establishes an internal connection with the experience described in written language. Pictures not only play the role of conveying information, but good picture effects can also enable viewers to enjoy beauty from them. Recommended reading: Four characteristics of visual process! Step by step!

Change is the specific expression method of rhythm, and progression is the presentation method of rhythm. The direct effects evoked by rhythmic expression methods can be roughly summarized as speed, power, tension, relaxation, and tranquility. In graphic design, changes in arrangement, color, and size of various elements will lead to visual and psychological tranquility and restlessness.

The elements of layout space include points, lines, and surfaces.

①Dots have the characteristics of attracting attention. They focus inward and radiate outward at the same time. Points can both form the center of the picture and can be combined with other forms to balance the picture, fill the space, embellish and activate the atmosphere of the picture. Dots can also be combined to highlight the main subject of the picture.

②The basic characteristic of lines is connection, which connects various areas in the composition. Lines are different from points. The nature of lines is movement and direction. The inherent dynamic characteristics of lines are far better than their static characteristics. The forms of lines in layout composition are very complex, including solid lines and dotted lines with clear shapes, as well as visual flow lines in space.

Each type of line has its own unique personality and emotion:

■Vertical lines are full of vitality, strength and stretch.

■Horizontal lines, a sense of stability and calm.

■Geometric curves, balanced, reflect the beauty of rules.

■ Diagonal lines, full of movement, strong sense of dynamics and direction.

■Polyline with rich direction changes.

To use lines rationally, you must first understand their "character" and then choose an appropriate expression method based on the content to match the rhythm of the picture.

③ Surfaces occupy the largest area in space, so they are visually more intense and real than points and lines, and have distinctive individual characteristics.

Surface is the sublimation of points and lines. It has rich spatial levels and plays the role of highlighting and deepening the theme. The concentration of points or the repetition of lines can be converted into surfaces, and they can be transformed into each other. By mastering the characteristics of the surface, you can make it better serve the rhythm of the layout.

①Hue refers to the ontological characteristics of a color, such as red, green, blue, etc. The combination of different hues can give the viewer a different sense of rhythm. The combination of hues can be divided into three major categories:

■Same hue and similar hue combinations can show an introverted and stable feeling. If strong opposing colors are not used in the color matching, the combination of similar colors Can form a stable atmosphere.

■The combination of complementary colors emphasizes the opposition of colors, which is very strong and shows a bright and energetic feeling.

■A variety of different hue combinations. This full-color contrast can also reflect a feeling of freedom and unrestrainedness.

Light colors make people feel soft; dark colors make people feel tough; bright colors give people a light feeling; gray colors give people a heavy feeling.

②Brightness refers to the brightness and darkness of a color. It is an important aspect of color contrast. Due to the different degrees of brightness contrast, the visual effect also has its own characteristics: the bright tone gives people a feeling of lightness and softness.

If used improperly, it will make people feel tired and cold; the tone of medium lightness will give people a feeling of simplicity and solemnity; if used improperly, it can also cause a dull and boring feeling; the tone of low lightness will make people feel heavy, mysterious, and also Can create dark, sad and other tones.

The core of text layout is to assign various types of information in a certain order and establish the hierarchical relationship of information. For example: the designer has performed the same processing on the information, indicating that the information reflects and expresses the same type of information. Designers must visually classify information effectively so that viewers can identify it, let viewers know how to connect various information, and maintain a certain sense of rhythm through combination with other elements.

Among all the composition strategies, how to make the picture effect lively and refreshing? Creating contrast between visual elements is key. The picture effect of the image also follows the same principle. By changing the size, shape, color, and spatial arrangement, you can get a contrasting effect on a large picture. Designers must selectively combine image styles into design themes and use the characteristics of each style to appropriately convey the theme information.

Rhythm can control our emotions, and it can also mobilize our emotions. By using the same form or the same symbols, we can achieve a visual familiarity, which can keep the viewer reading enough. Interest, even if you pause reading and start again, you can recall what you just read according to the rhythm of the rhythm, thus serving as a link between the previous and the following and better helping the viewer understand the design content.