First of all, the word "kela" is a dialect name for lumps of soil in some northern areas, while "jinkela" is a brand of fertilizer additives with a strong local flavor launched by a fertilizer factory in 2007. The brand has shot many commercials to promote its products, which have been broadcast on county and city TV stations.
However, these commercials carried out false propaganda and contained many conceptual errors. The advertisements even claimed that this fertilizer additive was as powerful as nuclear weapons, and also hired many foreign-faced actors. Starring in a "patriotic" drama, the series of commercials are hilarious.
Tu Tamaru, a user of the domestic barrage game video website ACFUN, used Jin Gaila’s advertising resources to produce MOD versions of a variety of Japanese anime songs, which made Jin Gaila’s funny atmosphere more intense and more communicable. The scope of influence has expanded from a few websites such as ACFUN to various animation and game communities
The recent cover of Korean BoA's (BoA) Bump Bump's song "Geng Ke La" by Taiwanese singer Aguda has made Jin Jialu a popular music star. synonym.
Buzzwords derived from Jin Kaila:
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"Fertilizer mixed with golden rubbish, wheat yields 1,800 per mu"
"Mixed with golden rubbish , Fertilizer is not spread in vain; if it is not mixed with gold and garbage, it will be in vain."
"USA, San Diego, hungry to buy Rui, shengdiyago"
"Mom, gold and garbage, I "
"Look, Amei, God suppresses dogs"
"Africa's agriculture is underdeveloped, we must support it"
"Jin Kela Science "Super fertilizer cannon"
"Can absorb nitrogen, phosphorus and potassium under two meters"
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Some classic videos (click "Hide Comments" to hide the subtitles of netizen comments)
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An original advertisement for Jin La La
http://220.170.79.105/html/ent/20091122/58923.html
Thunder saves the world Advanced technology in agriculture
http://220.170.79.105/html/ent/20091026/54660.html
Slam Dunk version of "I Want to Say It Loudly"
http://220.170.79.105/html/ent/20091207/61459.html
Cooperation Bad shengdiyage
http://220.170.79.105/html/ent/20091208 /61536.html
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