How to use PS to make a poster 1. For posters, you must first decide the format of the poster, that is, determine the aspect ratio, and then choose a background that matches the aspect ratio. 2. After opening the background image in PS, copy a background image layer, and then create a new blank layer. 3. Text materials will be used next. Text can be edited using the text editing function of PS, or material files can be used. Here, material files are used first. Place the text material in the blank layer and adjust the position before confirming the placement. 4. Use the color range mask of the mask to hide the white background of the text, so that the text is placed in the poster. 5. Then select the filter, Outer Glow filter. Make the text stand out a little more. 6. After editing the theme text, use the add text command to add some detailed text. 7. Finally, add some small dots (such as crows flying by) and the poster is completed. Of course, this is just a simple demonstration, so this work is only completed in a very crude way. What skills do you know about poster design?
1. Conceive the poster based on size and location
The poster will eventually be presented. Will it be placed in a subway station or on a building wall? In what way will the user see it? Where, from what angle should you view it? What is the aspect ratio of the poster itself? What are the surrounding objects, and will they affect the visual presentation of the poster? These factors are actually related to your poster design.
Understanding the actual location of the poster can help you better conceive and design. Vision not only occupies a very important position in poster design, but is also closely related to external factors, requiring designers to design according to local conditions. For example, if your poster needs to be posted on a green wall, then the poster must not use green, but a color that contrasts with it and can be seen at a glance.
2. Emphasize the main visual
Whether your poster uses pictures, illustrations or text, the main visual is the core of the entire poster. Like a title, it needs to be clearly identifiable from a far enough distance.
When designing a poster, you can use compact facial close-ups, very targeted illustrations, or scenes with obvious focus features as the main visual of the poster. After determining the main vision, pay attention to the level of other elements. There should be enough contrast between text and pictures to ensure that they can be clearly distinguished.
3. Use a lot of white space
The design goal of each poster is very clear. It needs to reach the user at some point. The vast majority of posters are Hope to attract users to do something, such as promotional posters for concerts and movies, they all need to convert users who see the poster into consumers. Creating visual focus largely relies on reasonable white space.
The above is the relevant content shared by Qingteng editor about poster design skills. I hope it will be helpful to everyone. If you want to know more skills information, you are welcome to pay attention to this platform in time! Poster design skills for media companies 1. The highest priority in creating a poster for optimal reading distance is usually to expose the key people in the incident. The key information in the poster should attract people's attention through an optimal reading distance and show a sense of hierarchy in the text. When it comes to poster design, you can consider three distinct levels of text: 1. Title: This is the main (and most critical) text design element. It can increase the sense of art, or it can be an artistic existence in itself. Choose a font that is readable and highlights its interest. ②Details: What content, time and place? We will answer these questions next. What relevant information do you need to know to make a poster? Remember, the simpler, the better. There are two options for how to size it - reduce the font size to approximately half the size of the main heading so that there is a clear hierarchy or continue to use a larger font size and contrast it with another typeface. (Which one to choose often depends on the importance of other elements and secondary text.) ③ Fine print: These are used to explain themselves. Common posters are mainly for movie promotion. It is necessary to decide everything to be shown on the poster, making it as small as possible but still showing the focus of the promotion. 2. Highlight a poster and you can grab someone's attention in an instant. High contrast between elements can help you achieve this effect. Forget about a single gradient and go bold with different colors and varieties. Designing a poster is a great opportunity to experiment with fonts or color combinations that might look crazy in other projects. Go try it! Think about the background color. Many times, poster designers start with a white petal. If printing permits, you can use a fully diffused high-color background to make your poster stand out from the rest. 3 Consider size and venue This is important: Where will your poster be placed? These factors fall into a number of aspects, including the size of the poster (perhaps the aspect ratio), visual clutter around the poster and whether people will appreciate your manifestation. Knowing the place where the poster will be placed will help you better choose your creative ideas. Not only is visual contrast important in your design, but external factors are also important. Think of it this way: If your poster is going to be hung on a green wall, and you use a contrasting color scheme, your design will not blend in with the environment.
4. Make small-size posters. Although poster design is mainly a project completed through printing, designing multi-size versions can help you better apply your posters in different media. Remember these basic marketing principles. People need to be exposed to something twenty times to remember it. Multi-size versions of your poster can make people remember your poster more deeply. Make a small-sized image that people can share on social networks; make a postcard or letter-sized version for easy distribution; consider making a poster version of your website’s landing page; make a version that can be sent via email; 5. Use a large image Whether you choose a photo, illustration or copy, the key is to have a dominant pattern. Just like a piece of copy, it needs to be readable from a distance. When you design a poster, think through it—close-ups of faces or other elements, single illustrations, focused common scenes, or novel typography can all draw attention. When you choose an image pay attention to layering elements. The layout and images need enough contrast to make the poster stand-alone readable. 6. Bold white space. When designing a poster, you can leave a lot of white space between each element. It may look a little weird at first, but from a distance, these white spaces significantly increase the visual impact and improve readability. In poster design, the use of white space will have good results in the following locations: between words (tight spacing will make the letters clutter when viewed from a distance) between rows and between rows and between different elements on the edge of the canvas 7. Call to Action The purpose of every poster is to show people your content. Most of these "contacts" are calls to action, such as attending concerts, movie promotions, or other events. That’s why it’s important to call your audience to action. The same is true when designing a website or app. The event invitation should be placed in the most conspicuous position. Unlike web design, a call to action on a poster is not simple. (Signing up or sending us an email are common actions on the web, but not on posters.) A call to action on a poster is a display of event information or contact information. Once you know what kind of users will do what after seeing your poster, you can design a call to action. (Some designers like elements like QR codes to encourage users to scan to obtain information; only in markets where QR codes are common.) 8 The Key Role of Typography Poster design is a crazy use of typography. design. The best posters are designed with words and colors rather than images or illustrations. Remember some good typography rules that can be applied to many projects. This doesn't mean using 10 point fonts everywhere at the same time. It means experimenting with thicker, wider, or larger fonts in other ways until you get the attention you need. until you feel comfortable. Use some text options to set the tone of your project and convey the appropriate emotional message through text. You may find this a challenge at first, but this workout is very effective. 9. Use a Cool Printing Technique Depending on the location of the poster and the audience it is intended for, a cool printing technique may be needed to achieve it. There are a lot of things you can do on paper instead of working through digital projects. This could be the perfect opportunity to try letterpress printing, screen printing, foil stamping or UV layers. These techniques are usually used on high-end projects or things that have a certain impact. Discuss the special printing technology you need with the printer in advance to ensure that they can print the effect you need. When it comes to printing technology, you also have to consider budget. Some printing processes are more expensive, so allow enough wiggle room in your budget before you start printing. 10 fun poster design will bring a lot of fun to the designer. While there's a lot to consider and think about, the world of posters is a place where you can break the rules and design wildly. So go for it. Try doing something you want to do, or take the opportunity to learn a new technique or skill. Open your imagination to create something fresh.
The purpose of posters is to grab the attention of distant viewers, as long as you are creative!
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