Shandong Radio and Television Station’s Economic Broadcasting (FM98.2)

Shandong Radio and Television Station’s Economic Broadcasting is positioned as a financial service. Famous programs include "News Screen", "Lin Yu's Quarter of Hours", and "Xiao Feng Live Room". The channel is known for hosting large-scale social events, such as the annual 3.15 Consumer Rights Day large-scale live broadcast, Shouguang International Vegetable Science and Technology Expo series of events, etc., and has formed a brand.

Shandong Broadcasting Economic Channel was officially launched on May 1, 2003. It is one of the earliest and most influential economic broadcasters in the country. The distinctive financial professional channel features, stylish channel image, authoritative and fast reporting content, and rich and diverse program formats enable it to enjoy a high reputation and stable listening rate in the target audience market. Over the years, Shandong Broadcasting Economic Channel has been among the best in national economic broadcasting, whether in terms of program excellence or advertising management. Rich program resources. Shandong Broadcasting Economic Channel has two sets of programs that broadcast 42 hours a day. One set of "Fortune Media" is facing the whole province, broadcasting 24 hours a day, "walking with people who have wealth dreams"; the second set "Quancheng 96" is facing the provincial capital, broadcasting 18 hours a day, "going with our city**" *Breathe the same breath." Distinctive service characteristics. Shandong Broadcasting Economic Channel, with its senior financial professional brand and considerate and honest service to customers, makes it have undoubted superiority and irreplaceable authority in promoting enterprises and cooperating with the economic circles. Professional financial programs have a profound understanding of the economic field. . In recent years, as competition in the broadcasting market has intensified, Shandong Broadcasting Economic Channel has made use of its strengths and avoided weaknesses, focusing on service brands and striving to build "Shandong's No. 1 Service Channel". Information services to grasp wealth: Shandong Broadcasting Economic Channel has "Wealth Morning Bus" that gathers financial information, "News Big Screen" that tells the most eye-catching news, and "Wealth Express" that is on time and half time 20 times a day, publishing authoritative and fast information in a timely manner Financial information; financial services, creating wealth. Shandong Broadcasting Economic Channel has "Money Tree", "Stock Surfing", and "Welfare for Ten Thousands of Families" for stock investors, fundamentalists, and lottery players, and "Wealth Prime" which talks about financial management for ordinary people, allowing people who don't manage money to want to manage money. Let people who want to manage money know how to manage money; consume services and enjoy wealth. Shandong Broadcasting Economic Channel has "The Seventh Element of Tourism" which publishes authoritative tourism information, "Big Eyes, Big Mouth and Big Feet" which searches for Quancheng delicacies, "Car Mobilization" and "Love Home Hotline", providing professional services for people to enjoy wealth. Serve. Cultural services, taste wealth. Shandong Broadcasting Economic Channel has "Lin Yu's Quarter of an Hour" with the theme of "ordinary people talking about things around them", "Lin Yu's Daily Reading" which "reads the world's beautiful chapters", and a humanistic interview program with unique conception and excellent taste. "Xiao Feng Live Room". All three programs have high cultural taste and are unique in the domestic broadcasting industry. Open ideas for running the station. For more than ten years, Shandong Broadcasting Economic Channel has adhered to the idea of ????opening up the channel, cooperated extensively with all walks of life, and successfully held large-scale social activities many times. It has set up dedicated live broadcasts all year round in large convention and exhibition centers in Jinan, Qingdao, Yantai and the China Shouguang Vegetable Expo. During the period, dozens of various exhibitions are broadcast live every year. The rich and colorful social activities have expanded the social influence of broadcasting and created excellent publicity effects for enterprises and merchants. The training has created a high-quality team with strong market awareness, the ability to fight tough battles, and the ability to win battles. Powerful coverage advantage. Shandong Broadcasting Economic Channel is the only provincial-level economic professional satellite radio station in Shandong Province. It is transmitted by Asia 3S satellite, with medium wave and FM dual-frequency coverage. It has 3 medium wave transmitters and 9 FM transmitters, with a total transmission power of 149 kilowatts. Its transmission power and coverage area rank first among provincial economic stations in China. Real-time online broadcast enables the signal of Shandong Broadcasting Economic Channel to spread all over the world through the Internet.

Shandong Radio and Television Station Female Anchor Station (FM97.5)

Shandong Radio and Television Station Female Anchor Radio Station is positioned as a comprehensive literary and art station. Famous programs include the folk art program "Happy Octagon" and the interactive quiz program "Sunshine Express". A series of cultural performances and large-scale cultural evening parties called "Sending Culture to the Countryside" are held every year.

Shandong Radio Female Anchor Station was established on January 5, 2009. A fashionable and happy voice floated over Qilu. Shandong Radio and Television established a new broadcast communication platform for the province’s entertainment culture, FM97.5 Female anchor radio is newly launched. The era of global entertainment requires the support of entertainment media, and people's lives under the influence of the global economic crisis urgently need the guidance of happiness. FM97.5 Shandong Radio Female Anchor Station is a radio channel created by Shandong Radio and Television Station in 2009 in accordance with the development trend of broadcasting specialization and type. Inheriting the strong technical support of the original literary and art channel, extensive signal coverage, integrating an elite program production team, and innovating business concepts, it will become the source of entertainment culture and a fashion consumption vane for urban high-end people. FM97.5 Shandong Radio Female Anchor Station will adopt a high-end business strategy, targeting people aged 20-49 with a certain income, high life taste and pursuit, and advocating happiness and fashion. Provide real-time information, good music, touching stories, fun games and other unique and differentiated radio program products. The form pursues simplicity and the content reflects exquisiteness.

It has increased the penetration of music information; created a territory suitable for listeners to listen quietly and express their feelings; deepened highly interactive radio music programs; and created a new experiential radio program. The channel has a happy, fashionable and elegant style, adopts precise program layout, and has brand-new entertainment, culture and fashion programs from 7 am to 7 pm, providing entertainment to the end during the day. Provide object-oriented and personalized services from 7 p.m. to 7 a.m., and evening services are in place. Daily programs and weekend programs are also separated. The large-time entertainment and cultural programs on weekends allow listeners to listen to enough at one time, and the leisure and entertainment atmosphere is more intense. The business strategy of strengthening entertainment and reflecting interaction will make FM97.5 entertainment FM more suitable for the listening wishes and habits of the target audience, and more suitable for mobile listening. Revitalize the traditional media of radio and bring a new radio experience to listeners.

Shandong Radio and Television Station Life Broadcasting (FM105)

Shandong Radio and Television Station Life Broadcasting serves modern urban life. Famous columns include the situational program "Lao Lu's Family" that reflects modern life, and the live program "Leading Dance Life". Since the launch of the large-scale theme event "The 105 Most Beautiful Places on Earth that You Must Visit in Life" launched in the second half of 2006, it has been held five times, including "Moving Tibet", "Traveling through Ningxia", and "Passionate Hong Kong" Large-scale off-site live broadcast event.

Shandong Radio and Television Station Traffic Broadcasting (FM101.1)

Shandong Radio and Television Station Traffic Broadcasting is positioned as traffic service. Famous programs include "Sister Xiao's Hotline" and "Road Condition Information". There is a live broadcast room in the Provincial Traffic Police Command Center, which was officially opened before the Spring Festival. The "Provincial Traffic Police Detachment Leader Hotline" program was launched and was broadcast in Qingdao, Jinan, Zibo, Dongying, Zaozhuang and other cities, which had a great impact.

Shandong Radio Traffic Channel is the only provincial traffic broadcast media in Shandong, covering 17 cities in the province, with 70 million listeners, including about 2.3 million car listeners. Shandong Broadcasting Traffic Channel is the first broadcast media with same-frequency coverage in Shandong Province. It uses ChinaSat 6B satellite and FM 101.1 MHz to broadcast. Shandong Radio Traffic Channel is the first 24-hour broadcast media in Shandong Province. Shandong Radio Traffic Channel is the first broadcast media in Shandong Province to adopt audio digital broadcasting. Shandong Radio Traffic Channel is the first broadcast media in Shandong Province to fully implement the advertising agency system. Shandong Radio Traffic Channel has the most purchasing power of listeners in central cities in Shandong Province. Shandong's expressway mileage ranks first in China, and it is the first in China to realize that all provincial capitals and municipal government offices are directly connected by expressways. At present, the traffic mileage has exceeded 3,000 kilometers. There are more than 100 counties and cities in the province with expressway access, including Jinan, Qingdao, Zibo, Weifang, Yantai, Weihai, Tai'an, Qufu, Rizhao, Dezhou, Dongying, Linyi, Liaocheng and other central cities and tourism Cities, all connected by highways. Among them, Jiqing Expressway and Jiliao Expressway run through Shandong from east to west, while Beijing-Fuzhou Expressway and Beijing-Shanghai Expressway run through Shandong from north to south. By 2008, after the mileage of Shandong expressways exceeds 4,000 kilometers, all counties and cities in Shandong Province will have direct high-speed access, and the high-speed effects will radiate to every corner of Qilu. The modern transportation pattern of "five vertical and four horizontal, one surrounding Shandong" is taking shape, and "seeing Shandong on the expressway" has become a national consciousness. Only when a media understands and loves its city can it have a strong sense of urban responsibility, become an advocate of urban culture, and become a modern media with quality, personality and charm. We are always full of expectations and yearning for urban culture, urban elements, passion and cutting-edge. Only by working the hardest can we make a difference and remain invincible in the fierce competition; only by being always full of passion can we have lasting vitality and explosive power, constantly highlight our individuality, and be accepted by the audience; only by constantly seeking innovation and change can we achieve success. Keep pace with the times and meet the growing demand of listeners for high-quality program content. Shandong Radio Traffic Channel positioned the channel as "the hardest-working broadcast media" and was the first broadcast media in the province to tailor the channel logo of "LOVE FM", shouting out the slogan "The passion never stops, show off my personality" Declaration of action, solemn promise that "all changes are only for you", and strive to create cutting-edge and fashionable media quality. Pay better attention to urban modern life, advocate urban elite culture, and speak for the urban mainstream population. According to the latest data survey of CMMS (New Generation Market Survey) in the autumn of 2004, the listening rate of Shandong Radio Traffic Channel in Jinan exceeded 10 percentage points for the first time, reaching 10.8%, ranking first among all radio stations in Jinan for four consecutive years, and only in Jinan. There are nearly 400,000 loyal listeners in the region! According to the listening rate survey of drivers in 11 central cities in Shandong Province in the autumn of 2004 by the Shandong Provincial Bureau of Statistics, the listening rate of Shandong Radio Traffic Channel among drivers in central cities in the province reached 69.92%, ranking first in Shandong Province. Top of the radio stations.

Shandong Radio and Television Station Rural Radio (FM91.9)

Shandong Radio and Television Station Rural Radio is a channel for farmers, with stories, rural areas, operas, and weather information as its basic framework. Famous programs include "Theatrical Fans Arena" and "Modern Countryside". More than two "sending science and technology to the countryside" activities are held every year, which are very popular among farmers.

Shandong Radio and Television Rural Channel was launched in October 2003. The channel took advantage of its broadcasting advantages and organized agricultural experts from the "Shandong Radio and Television Station Enriching People and Prospering Agriculture Heart-to-Heart Agricultural Expert Consultation Group" to send agricultural science and technology to farmers. As well as cultural, health, legal and other services, it was rated as an advanced unit of "Three Rural Areas" in Shandong Province. The channel is oriented to rural areas and connects urban and rural areas. It provides rich and colorful story programs such as storytelling, novels and sketches to urban and rural audiences, and provides various forms of agricultural information services to rural audiences.

Shandong Radio and Television Music Broadcasting (FM99.1)

It is a channel fully cooperating between Shandong Radio and Television and Beijing Global Qifu Company. It presents professional pop songs and rich life information Urban style.

Shandong Radio and Television Station’s music broadcast FM99.1 City Voice is the first digital music broadcast program in Shandong Province. Shandong Radio Music Channel is the first radio program in Shandong Province that allows you to listen to music using high-end audio equipment. Shandong Radio Digital Leisure Music Channel is the first music broadcast in Shandong Province that can hear CD-level sound effects. Shandong Radio Music Channel is positioned as leisure companionship. The goal is to create a relaxed and pleasant living atmosphere for people in their families. Let people appreciate the beauty of life and the warmth of family in leisure, and relieve the fatigue and troubles caused by intense work. The program setting of Shandong Radio Music Channel is mainly based on the perspective of family leisure time, selecting classic golden songs, pop music, etc. with beautiful and smooth melody, relaxed and soothing rhythm, tranquil atmosphere and joy. The main function of music radio is companionship. In order to give full play to the functionality of music broadcasting, Shandong Radio Music Channel broadcasts in the form of pure music, filling the home with beautiful music, allowing the body and mind to eliminate fatigue and restore energy in the beautiful melody. Shandong Radio Music Channel broadcasts seamlessly 24 hours a day. *** Set up 6 columns, namely: Film and Television Golden Songs, Listening to Nature, Relaxing Classics, Romantic Feelings, Singing and Dancing, and Popular Classics. You can listen to Shandong Radio Music Channel in two ways: Internet or frequency search FM99.1 City Voice Broadcast. Through Qilu.com, you can listen to the 24-hour music program of Shandong Radio Music Channel.

Shandong Radio and Television Station Sports Broadcasting (FM102.1)

Shandong Radio and Television Station Sports and Leisure Broadcasting FM102.1 is a brand new, approved by the State Administration of Radio, Film and Television and Shandong Radio and Television Bureau. A professional provincial sports and leisure broadcast channel focusing on sports and leisure. This channel is the only new broadcast frequency in Shandong Province with sports information (timely, professional, authoritative and comprehensive) as its main content and leisure products (fashion, companionship, convenience and dynamic) as its supplement. Channel call sign: STAR FM102.1 Starlight FM, channel slogan: Starlight FM, starting from sharing, target audience: 25~45 years old, urban middle- and high-income male mobile population (core audience), urban society who loves sports and enjoys a healthy lifestyle Mainstream crowd. Channel elements: sports, leisure, music, entertainment, transmission coverage: FM102.1 The broadcast frequency of Shandong Radio Sports and Leisure Channel in Jinan is FM102.1, and the transmission point is Jinan Yanzishan transmitting station, which is the highest in Jinan City launch point. 102.1 Characteristics: The programs of the sports and leisure channel have obvious information, background and accompanying characteristics, and are suitable for leisure, entertainment, fitness venues and business mobile people. Stars are shining brightly, STAR FM 102.1 pursues a sense of quality that has stood the test of time, is accepted by the public and is recognized as a high-quality product like a shining star. The sports world of STAR FM 102.1 is shining with stars, and the music world of STAR FM102.1 is spotless. This is an era of bright stars, but shining is not a characteristic of stars. Starlight belongs to each of us. As long as you persist in striving for your dreams, defeat yourself and achieve transcendence, everyone will be your own star.