Being Boom

The so-called "Being Boom" refers to the phenomenon that artists belonging to Being occupied more than half of the popular songs in the market from the early 199s to 1994. In a narrow sense, it refers to the cultural and social phenomenon that since the first half of 1993, the artists belonging to Being have occupied the forefront in the oricon list. Moreover, in 1993, it occupied nearly half of the top ranking in the sales list. At the same time, it also means that led by this trend, other companies have followed suit and produced a large number of music with the same style.

1. Dawn:

Since p>199, with the ending song "ちびまるちゃんんぉどんんんんんんぉどんん12 But at this point, it can't be called Being Boom, B.B.クイーンズ, and the derived Mi-Ke was only used as another type of music that was not Band Boom. 6 K7 W# q+, (Remarks: This song is the debut single of B.B.クイーンズ, with lyrics :さくらもこここシもここここここ Arranged by Tetsuro Oda).

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2. Growth period:

/ K3 o! C* y; B& In the autumn of 1992, "ィカすバンドド" (an old TV program introducing band music) finally stopped broadcasting after several years, which also marked that Band Boom finally went into its own recession. Since the autumn of the previous year, PRINCESS PRINCESS and LINDBERG, the representatives of the Band Boom tide at that time, gradually failed to produce best-selling works, and the genre at that time gradually changed to ballads. 8 _9 t8 F& N1 B d" E

During this period, ZARD's Sleeping, Sleeping, Holding, and Sleeping at Night was used as the program トナィト (an information program) of Asahi TV. KA? RA, as a CM song of マルちゃんホットヌードル (cup surface), has been widely played and entered the public's field of vision. These people were all unknown at that time, and the music of unknown people suddenly appeared in front of the public in large numbers, which naturally became a topic. Although he is an unknown singer, he is given the feeling of being a "powerful singer", and his impression has naturally been greatly improved. And in order to satisfy the curiosity of the public at that time, TBS reported it quickly in October of that year in "Sudden バラェティー"! ! COUNT DOWN1, COUNT DOWN TV and other programs introduced these singers and their songs one by one. In this way, Being's singers have achieved extremely high popularity in a short time, and this group of people born in Japan's second post-war baby boom (1971-1974) have also started to take up jobs or enter universities, while the karaoke boom, the pub boom and the subsequent rapid growth of CD sales also provided a good opportunity for Being's growth at that time. Being overwhelmed other companies that were groping for sales countermeasures after the Band Boom tide, thus forming a phenomenon that other companies' sales stagnated, while Being stood out from the rest and monopolized the top spot on oricon. The main records are as follows:

(1) During the 31 weeks from December 28th, 1992 to July 26th, 1993, 27 weeks occupied the first place;

during the 18 weeks from March 29th to July 26th, the link occupied the first place;

(3) During the three weeks from June 21st to July 5th, it will be monopolized from 1st to 5th;

during the week of June 28th, it was exclusive from 1st to 6th;

There are also many best-selling works that have stayed on the list for a long time, although they have not won the first place in the list, including Maki Ohguro, T-BOLAN, DEEN, ZYYG, BAAD, MANISH, Aiko Yanahara, REV, ZYG, Rev, Zard &; WandersFeaturing Chang Mao-xiong and so on, correspondingly, in the annual sales list in 1993, the singers of Being formed an exclusive momentum. In the comprehensive sales list of oricon in 1993, the singers of Being were: 1 ZARD, 2 Wonders, 4 B'z, 5 T-BOLAN, 1 TUBE, 11 Maki Ohguro WANDS 32 DEEN. On oricon's list of lyricists, there are 1 Show Wesugi, 2 Izumi Sakai, 4 Koshi Inaba, 5 Senyou Lanshi and 7 Maki Ohguro. On the oricon composer list, there are 1 Tetsuro Oda, 3 weisong Yuan Xiaohong, 6 Oshima Kangyou, 7 Senyou Lanshi and 8 Barbier.

Being able to occupy a high position for a long time shows that CDs are not only purchased by diehard fans, but actually the consumption power of the floating layer is also very strong. And this kind of sales volume is mainly formed by popular word of mouth in society.

With the rise of Being Boom, Band Boom has completely disappeared, and many Bands have disappeared, but X JAPAN and THE BLUE HEARTS are still quite popular.

The so-called Band Boom (Band Boom) came into being on the basis of denying the idol ballad tide before it. However, with the continuation of Band Boom, in the floating layer, there are also some bad comments, such as "the lyrics and songs are boring", "the songs and the impression of the band all smell like sweat" and "looking silly".

Being spring tide, on the basis of denying this kind of Band Boom, created a kind of "light and comfortable" style. And it won the support of many young fans in just three months. And their good image is easier to be activated by advertisers as CM songs. CM tie-up and Band songs, which are of great significance to the popularity of songs, have never been activated, while Being music, on the contrary, is widely used in CM songs and TV theme songs. Among them, the representative works are "ポカリスェット" cm by Otsuka, and "?れるるぃ" by ZARD, the theme song of TV series. WANDS's Who in the World, ZARD's Negative, etc.

Being singers, when they just started their careers, will also appear in a few programs such as Music Station. However, with the real arrival of Being tide, Being began to say "NO" to all TV programs, and the intention of doing so was to reduce the public's access to the information of Being singers, which made it easier for them to become public topics. In order to get information about their favorite singers, fans had to choose to buy their CDs, so Being.

correspondingly, since 1993, other record companies have also produced a large number of works with styles similar to Being, and these works have also achieved great sales, which has reversed the sluggish sales of the whole record industry at that time. At that time, another trend was that new songs must be tie-up with TV dramas, CM, etc., and instilled in the audience repeatedly, thus achieving sales growth. This trend continued until 1995, when TV series tie-up and advertisements tie-up became a model of best-selling songs. As the background of the times, the topic of young people also tends to be music. At that time, it was an era of "as long as there was music, it was bound to sell", so the activity of Being Department was evident. However, in this tide, there are also bands that are patched together, or bands that are not so popular, and they have basically disappeared without a trace during the subsequent Being recession. Among them, Tomoko Morishita, SO-FI, Yoshisuke Yasuma and DEEP'S are typical. Morishita retired by himself, and Barbier, who was well-known for providing many music for ZARD, once released his own solo album, but it didn't sell for long. However, the so-called "unpopularity" at that time was completely different from the sluggish CD sales after entering the 21st century. At that time, even if tens of thousands of CDs were sold, they were still called "unpopularity".

The arrival of Boom in the small room, the recession

In the summer of 1993, when Being was at its peak, trf's EZ DO DANCE, which was different from Being's works, achieved great success beyond expectation, and broke a new path in the slightly sad Being genre. After that, trf gradually became popular and became a frequent visitor in the forefront of the rankings. After that, the series of small rooms in 1994, Namie Amuro and globe came one after another in 1995. The avex(dance/euro beat) style, which is opposite to Being genre, is dominated by electronic tunes such as trf, Ryoko Shinohara with T.Komuro and globe, and has gradually gained an important position in the market. In 1995, the singers of toys factory, such as Mr.Children and MY LITTLE LOVER, who were "similar in style to Being", were also popular, especially since 1995, the best-selling songs were gradually concentrated under avex. MY LITTLE LOVER's Hello, Again? Yesterday's place? "Best-selling, SPEED has achieved great popularity among peers, and the living environment of Being Department has gradually become difficult. Many groups and individuals rushed out in Being tide died out in this period.

In addition to losing the battle with the avex Department, the following points are also one of the reasons for the decline of Being Department:

(1), unable to introduce new people with market appeal (2), groups that once gained great popularity, and eventually died because of internal differences (3), Tetsuro Oda, Barbier, etc., members who once created unique styles for Being Department, left Being one after another, without these people.

(4) Many people who used to be the main consumers in the post-war second-generation baby boom era have taken up their jobs, and the main consumer groups in the music market have changed. In those years, the main consumer groups of Being music were getting older and gradually separated from the music purchase layer.

(5) In the recession, Being's former supporters, the second generation of baby boomers after the war, gradually lost their vitality, and were replaced by the female high school students' tide and the valley-wading tide, which were mainly the consumer groups born after 1976.

(6) avex, although they continue Being's technique in the production system, are much more flexible in terms of the exposure of singers. Being in those days deliberately controlled the exposure of singers. As a result, in 1996, many singers could no longer become the topic of the world and disappeared rapidly. Moreover, compared with Being's slightly old-fashioned "sentimental love style", avex is relatively lively.

subsequent development

in 1996, due to the leap of avex, toys factory, Okinawa ァクターズスクール (Okinawa Performing Arts School, which trained Anshi, SPEED ZARD others), Later, Being was renamed GIZA studio based on the western Japan in Kansai, and in 2, Kuraki Mai, Rina Aiuchi and others were introduced in the same way as before. However, except for Kuraki's success, other people stopped selling well or could not become a topic after their debut, and fell into a bitter struggle. < P > In p>22, unlike avex's introduction of anti-copy CD, Being did not take any anti-copy measures.

In, Being's band for men increased, and Takaji Masuzaki and Koshi Inaba also started to enter the music production industry, and set up a record company NORTHERN MUSIC in Tokyo, trying to make a comeback.

At that time, Being was a writer group, which was different from the traditional record company whose parent company was a motor manufacturer. They only provide pure music products, while the physical sales of records are entrusted to other companies. After that, avex was the same, not only making music products to promote record /CD players, but selling music works themselves. Therefore, the appearance of Being is the decline period of traditional record companies whose parent company is a motor manufacturer, and Being is the overlord of the new and old alternate years. "r4 On the other hand, when the spring tide appeared, there was already a comment that Being music was" a commodity ".Being music was a mode of lyrics, composition, recording, tie-up, publicity and sales that was not related to the singer himself. In the Band Boom before Being, although it was gradually commercialized in the later period, at least singers still expressed their thoughts and feelings with songs and lyrics. Therefore, the fans in the Band Boom era attacked Being the most fiercely, which is also here.

8 b1 M/ T" P- N$ O Moreover, in this spring tide, Being Department is also actively involved in cartoons. In the 198s, cartoons were basically not linked to commercial routes, but Being took advantage of this opportunity. For example, the opening and closing songs of slam dunk by Asahi TV were often sung by their singers and changed regularly, although they were favored by old-fashioned cartoons. ,

9 T y$ R2 h2 h, u( ]. W Moreover, big-name singers like B'z and ZARD have also provided songs for cartoons, such as B'z's "ミェナィチカラ? INVISIBLE ONE? 》、《ギ