: Time information held from March 3th to June 2th, 21
Theme: "Love Hangzhou, Tea Run the World"
From 21 to 21, this tea fair will continue to adhere to the purpose of "being close to the people and benefiting the people, inheriting culture, being safe and thrifty" and the development direction of "internationalization, branding and innovation", highlighting that "Hangzhou is tea".
this year's tea Expo * * * has 18 projects in three major content sections: the main project section, the tea culture section and the district/county (city) section.
(1) Main works (4 items): Hangzhou Tea Culture Expo and the opening ceremony of West Lake Longjing Tea Festival, West Lake Longjing Tea Consultation, Qinghefang Folk Tea Party and Hangzhou Tea Culture Tour.
(2) Tea culture section (7 items): youth creative art exchange activities of "Tea Chanting, Ritual Music", annual meeting of teahouse managers of teahouse alliance, 22nd West Lake Tea Party, selection activities of tea people's house, tea tasting activities of youth tea alliance on tea day, Sino-French tea culture exchange and community tea culture promotion activities.
(3) District/county (city) plate (7 items): 6th Sanqing Tea Cultural Activity in Hangzhou, China, 18th Cha Sheng Activity, Opening Ceremony of Hangzhou Tea Culture Expo and Fuyang Andingyun Tea Culture Activity, Closing Ceremony of Hangzhou Tea Expo and 8th Tea Custom Cultural Tourism Activity in Lin 'an in, 8th Leisure Cultural Activity of Xueyun Lv Yun, Jiande Bao Tea Cultural Tourism Activity and Qiandao Lake Tea Culture Experience Activity.
: address+activity introduction
1. Hangzhou Tea Culture Expo, West Lake Longjing Tea Festival and Longwu Tea Village Festival
Time: March 18-31, 28
Location: Longwu Tea City
Content: With the theme of "tasting Longwu lakeside tea and enjoying a new life", Longwu Tea Town will be cultivated into an industrial town with obvious characteristics. Focusing on tea culture, tea industry and tea experience, we will create performances by holding activities such as tea culture atmosphere of the Republic of China, interactive experience of Longjing tea art tea table culture, on-site manual frying, tea tasting experience, famous lecture hall and tea tasting experience.
2. Tea-asking activity in West Lake Longjing
Time: 9:55 am on Monday, April 1, 28.
location: longjing bajing (longjing bajing parking lot)
content: the activity aims at protecting, inheriting and promoting the brand of west lake longjing tea and enriching the brand connotation of "Hangzhou is the tea capital". Through interactive projects focusing on tea culture experience, the activities show the historical and cultural origin and development process of West Lake Longjing tea by introducing tea events, tasting tea, reciting poems and tasting tea. Around the Eight Scenes of Longjing, live webcasts and online interactions are conducted at the same time. Let more consumers know about the cultural connotation of West Lake Longjing tea and create the characteristic business card of West Lake Longjing tea.
3. Qinghefang Folk Tea Party
Time: April 19th-April 22nd
Location: Southern Song Dynasty Imperial Street Pedestrian District, Qinghefang Historical Block, Gulou North Little Square, Balazi Lane.
Content: Qinghefang Historic District has successfully held several sessions of Qinghefang Folk Tea Party. With the theme of "Song Yun tastes delicious, tea enjoys Hang Cheng", this activity will launch the opening ceremony, Wenchuang Tea-Creative Expo, Cultural Tea-Tea Culture Salon (lecture/travel expert), charity tea-charity angel charity sale, game tea-online H5 game interaction and other activities, which will be combined with Song Yun culture and promoted through multi-dimensional all-media publicity.
4. Hangzhou Tea Culture Tour
Time: Year-round
Location: Hangzhou Tea Culture Related Scenic Spots
Content: In combination with Hangzhou tea culture elements and the demand of tourism products, we will focus on promoting tea culture innovation tourism routes, Zen tea culture tourism routes, and tea village tours, industrial tours, teahouse tours, farmer tours and other special tourism routes known as "China Tea Capital, a wisp of Longjing fragrance".
: main project section
1. Youth creative art exchange activity of "Tea Chanting Rites and Music"
Time: March to June
Location: Hangzhou
Content: With the theme of "Tea Chanting Ceremony, Music and Love in Tea Capital", from the perspective of tea culture creation, performances, recitations and exhibitions will be held. Focusing on "tea", focusing on youth groups, and creating a platform for young people to display their learning achievements. Taking the means of Internet communication as the starting point and promoting tea culture as the main theme, we will focus on excavating the essence of the brand of "tea is the country and Hangzhou is the tea capital", tell the story of Hangzhou well, strengthen international communication, and launch the brand of "Hangzhou is the tea capital".
2. Teahouse Alliance Teahouse Manager Annual Meeting
Time: March to May
Location: Hangzhou
Content: By exchanging the latest management experience of teahouses in China, we will provide a platform for mutual discussion and exchange, explore innovative management of teahouses, practice the "Six Teas Dance", and use the teahouse platform to promote the balanced and full development of China's teahouse industry to meet the growing people.
3. The 22nd West Lake Tea Party
Time: March to May
Location: China Tea Museum, etc.
Contents: "China Tea Expo Dragon Fragrance-Gifts Exhibition", Tea Science Series, Science Tea Week, Spring Tea Series Theme Activities of "Route 27, Take You to Tea", China Good Tea Collection Activities, etc.
4. "Teahouse" selection activity
Time: March-late April
Location: China Tea Museum
Content: We will continue to carry forward the team concept of "home" for tea lovers, meet tea lovers, share tea feelings, constantly expand our influence, and invite tea culture lovers (families or free groups) to make more people love tea. After registration, training, primary selection and final selection, the tenth batch of "China Tea House" was selected. Let "China Tea People's Home" become a resounding gold business card of the Tea Expo.
5. Youth Tea Alliance National Tea Day joint tea tasting activities.
time: April-June
location: Confucius institutes around the world (ten lectures)
content: make full use of resources and channels such as Confucius institutes and flower tea stations to initiate and hold related tea culture exchange experience activities during the national tea day, such as "going out" to the United States and "coming in" tea culture exchange delegations. Constantly expand more channels to provide more platforms and ways for international tea culture exchange and cooperation.
6. Sino-French tea culture exchange
Time: April to May
Location: Lyon, France, Paris, etc.
Content: Invite foreign affairs personnel and local residents from all over the world to participate in tea culture exhibition and exchange activities, and hold cultural activities such as basic tea culture lectures, Confucian tea ceremony demonstrations, tea making exhibitions, teahouse aesthetic experience, and dialogue between China Tea and European tea salons. Through a series of tea-themed activities between the two countries, the dialogue will let France know about Hangzhou and let Hangzhou go to France, Europe and the world, thus promoting the friendship between the people of Hangzhou and Lyon and the people of China and France.
7. Community tea culture promotion activities
Time: 8-1 events throughout the year
Location: Hangzhou EAC Europe and America Center
Content: Community solar tea parties, tea culture knowledge lectures and courses, tea making competitions and other activities are held in international communities every month. With the help of this activity, China tea culture can be deeply displayed to foreigners in Hangzhou, and with the help of the influence of this international community platform, friends all over the world can quickly have a preliminary understanding and a deeper understanding of China tea culture, so as to achieve the effect that tea culture can be spread more widely even if they don't go abroad.
: tea culture plate
1. The 6th Sanqing Tea Cultural Activity in Hangzhou, China
Time: April to May
Location: Daicun Town, Xiaoshan District
Content: Relying on the rich eco-cultural tourism resources of Daicun Village, the opening ceremony, photo contest, handmade tea making contest, one-day tour of Daicun Village, tea knowledge lecture, tea performance and mountain marathon will be held. Further promote the in-depth development of eco-tourism in Daicun
Location: Dajingshan Tourism Distribution Center, Jingshan Flower Sea, tourist station, greenway, etc.
Content: With the theme of "National Culture Season", the opening ceremony, celebrity scenic spot on Chashan Slide Line (whether it is open or not depends on the weather), Lu Yu Cup tea fairy selection, Baijia Media, Lu Yu Cup Mountain Marathon (whether it is held or not depends on the weather), Cha Sheng Lu Yu IP image, tea fairy IP image release, Lvxing Mountain and other plate activities will present an unprecedented grand event.
3. Closing Ceremony of Hangzhou Tea Culture Expo and Fuyang Anding Yunwu Tea Cultural Activity
Time: April
Location: Lishan Town, Fuyang District
Content: Lishan Town, Fuyang District, Hangzhou takes Anding tea culture and Lingfeng ancient culture as the main line, and along the Sakura Avenue, the hometown of Yunwu Tea and the hometown of Lishan people, flowers, teas and books are strung together to explore Lingfeng tea.
Hold the launching ceremony of the Great Stability Tour. Through mountain bike racing, the promotion of "eight bowls of tea" in Mount Li, cherry blossom tasting and the wonderful appearance of "Hangzhou study room", friends at home and abroad are invited to visit Mount Li to promote the development of cultural tourism in Da 'an Dinghuan.
Carry out the "Grain Rain" solar term activities of the twenty-four solar terms, and invite primary and middle school students in Hangzhou to carry out tea picking, study tour and labor practice, learn about tea events, learn tea ceremony and tea ceremony, feel the beauty of solar terms and get close to the traditional culture of China.
Carry out tea-picking activities in Lishan. Cloud Royal Tea Pot was introduced to explore the cultural connotation of Anding Cloud Tea as tribute tea in Ming and Qing Dynasties. Enhance the brand value of Anding Yunwu Tea.
"A cup of green tea is a cross-strait affair", and tea industry exchange and discussion activities were held in mainlandChina, Taiwan Province and Hongkong. The award ceremony of Fuchun Mountain House Tea Fighting Conference was held, and tea experts, tea king finalists, silver tea king and golden tea king were selected on the spot.
4. The 8th Tea Custom Cultural Tourism Activity in Lin 'an
Time: April to May
Location: Shangtian Village, Banqiao, Lin 'an District
Content: The theme of the activity is "Going to the countryside in Lin 'an"-"Appreciating the nostalgia in the blue sky". Through the launching ceremony, tea tasting in Dongkeng, Tianmu tea tasting, national tea tasting, tea tasting and pro-tea experience, Lin 'an's tea custom culture is organically combined with Lin 'an's special tourism such as accommodation, leisure and health preservation, and the brand of "Jiangnan Oxygen Museum" in Lin 'an is further enhanced.
5. The 8th Leisure Cultural Activity of "Snow, Water, Clouds and Green"
Time: March to June
Location: Tonglu County, Xinhe Township and other related towns (streets)
Content: The 8th Leisure Cultural Activity of "Snow, Water and Tea with the theme of" Wisdom Tonglu "will be held. Through a series of activities such as the opening ceremony of the ancient tea road in Xinhe Township, the tea party for the elderly, the famous tea appraisal meeting, the national tea drinking day, and the gathering of famous bases, the tea culture research, tea industry promotion and leisure tourism development will be further promoted. At the same time, organize tea enterprises in the county to actively participate in national, provincial and municipal tea fairs, and vigorously enhance the external visibility and reputation of Tonglu's "snow, water, clouds and green".
6. Qiandao Lake Tea Culture Experience Activity
Time: March to May
Location: Qiandao Lake high-speed railway station (or Qiandao Lake Tourist Pier Xiushui Street), Li Shang Township and Jiukeng Township.
content: through activities such as Li Shang Tea Culture Experience Festival (Thousand Island Lake Longjing), Jiukeng Tea Culture Experience Festival and "National Tea Day", we will further strengthen the combination of agriculture and tourism, continuously enhance the brand awareness of Chun 'an tea and continuously enrich the new connotation of high-speed rail tourism.
7. Jiande Bud Tea Cultural Tourism Activity
Time: April to May
Location: jiande city
Content: The first national climate symbol product-Jiande Bud Tea Tasting and Press Conference, Jiande Bud Tea Parent-child Tour Picking Activity and National Tea Day, was launched, and the brand of Jiande Bud Tea was successfully shaped into a famous tea brand in 28.