The former CEO of Universal Music Group will take over Sony Music in July
Sina Technology News Early morning of March 3, Beijing time, the world’s largest record company Universal Music Group (Universal Music Group) Former CEO Doug Morris will take over as Sony Music Entertainment on July 1. Sony Music Entertainment is also the second largest company in the industry after Universal Music Group. He will succeed Rolf Schmidt-Holtz, who has managed Sony Music since 2006
Morris' appointment can be described as a last-minute appointment, as profits from digital music continue to be pirated According to Nielsen SoundScan, Sony Music's album sales fell 9.5% to 443 million last year.
Morris has been the CEO of Universal Records since 1995 and has successfully led Universal Records through 14 years of ups and downs. He also played a pivotal role in the founding of VEVO. VEVO is a music service website jointly owned by Sony Music Entertainment, Universal Music Group and Google's YouTube.
Sony CEO Howard Stringer said in the appointment statement: "I have known Morris for a long time, and I am very pleased that he is willing to lead Sony Music Entertainment. Now is the key to change in the music industry There is no one more suitable for this position than him."