"Naughty anchors" refer to a type of anchors who are active on live broadcast platforms. They usually attract audiences with humor, comedy, mischief, etc., and show their personality and charm. This type of anchor usually carries out some interesting interactions during the live broadcast, such as interacting with the audience, singing and dancing, playing games, etc., to attract more audience attention and support. Naughty anchors usually have higher popularity and number of fans, and their live content is also more popular.