Chanel was founded in France in 1913 by Ms. Gabrielle Chanel. It has a history of nearly a hundred years. It is now a world-famous luxury brand and the fashion darling of women around the world. The industries involved include clothing, jewelry, accessories, cosmetics and skin care products, perfumes, watches, etc. Since the launch of its first watch "Première" in 1987, Chanel has established its own watch world. As time goes by, this pillar industry of the Chanel brand is constantly developing and growing. Basic introduction Chinese name: Chanel Foreign name: CHANEL Founder: Gabrielle Chanel Country: France Year: 1913 Development history, watch series, development history Since the establishment of the watch department in 1987, all Chanel watches All are produced by the Chanel watch factory in La Chaux-de-Fonds, Switzerland’s watchmaking valley. The Chanel watch factory is located in La Chaux-de-Fonds, Switzerland, in a mountain forest at an altitude of 1,000 meters. The reputation of Switzerland’s watch kingdom for nearly three centuries can be attributed to the watchmakers of La Chaux-de-Fonds. La Chaux-de-Fonds is It is not an exaggeration to say that Switzerland’s most important “Watch Valley” is. The scenery here is different throughout the four seasons, with snow-covered winter and lush grassland and picturesque scenery in summer. But no matter how the scenery changes throughout the seasons, watch masters have always worked hard and devoted themselves to the most complex art of watchmaking: designing and making the most famous timepieces in the world. This is also the place where Chanel watches saw the first ray of sunshine - the Chanel watch factory covering an area of ??8,000 square meters is located in the green cypresses of Cangshan Mountain. Here Chanel combines its innovative ideas with high-tech technical equipment and traditional Swiss techniques to create unique works of art. In this state-of-the-art production factory, cutting-edge technical equipment combined with traditional watchmaking technology ensures that every step from the production of watch cases to the installation of advanced movements produced by specialized Swiss manufacturers proceeds smoothly, thereby integrating every creative inspiration of Chanel. Transformed into brand new products. Watch Series J12 Watch J12-365 Watch The "J12-365" series of watches is the first watch in the J12 series designed specifically for women. From the perspective of modern women and a corner of their daily lives, we use pictures, text messages and short videos to commemorate memorable moments and interpret the more feminine and life-oriented side of the J12 watch. J12CHROMATIC titanium ceramic watch The J12CHROMATIC titanium ceramic watch series mainly uses a new material for titanium ceramic watches: high-tech precision titanium ceramic, so the watch is light and has high wear resistance. This high-tech precision ceramic material has constant temperature characteristics and can absorb human body temperature, making people feel more comfortable when wearing it. The rich colors and unique luster presented on the surface of the watch originate from the perfect fusion of titanium ceramics and diamond powder polishing technology. J12 white watch In 2003, the pure white J12 white watch was born, completing the transformation from deep black to pure white. The J12 white watch uses a case and bracelet made of white high-tech precision ceramics. It led a wave of white watches and brought revolutionary breakthroughs to the traditional watchmaking field. The J12 white watch is unique, precious and classic, symbolizing the values ????from the brand founder Gabrielle Chanel: boldness, style, innovation, purity and elegance, showing the legendary beauty of the J12 series. J12 black watch J12 black watch was born in 2000, and its design is inspired by the ocean. This watch is the first of its kind to be made of precious high-tech precision ceramics. The hardness level of high-tech precision ceramics is equivalent to that of diamonds. It is not easy to scratch and will not oxidize. The J12 black watch uses diamond powder polishing technology to make the J12 black watch shine like metal. Such dazzling light. Classic Watches Extraordinary Treasures The Extraordinary Treasures series is the best embodiment of Chanel's superb watchmaking technology. It includes several categories: complex function watches, high-end watches, high-end jewelry watches, and high-end craftsmanship watches. Among them, the "Camellia Floating Tourbillon Movement" in the complex function watch is the result of close cooperation between Chanel and the designers, engineers and watchmakers of Swiss Audemars Piguet, demonstrating the extraordinary creativity of Chanel watches. The J12 series tourbillon watch is the first high-tech precision ceramic watch with complex functions in the watch industry. It is a perfect combination of high-tech ceramics and tourbillon technology, which is the most difficult to make among the complex functions of watches and is highly respected by collectors.

The new J12 Moonphase moon phase watch launched in 2013 continues the modern, elegant and simple features of the J12 series, and has the characteristics of changeable shapes - the blue aventurine disc is like the bright summer night sky, showing the different shapes of the moon, such as New moon, first quarter moon, full moon and last quarter moon, the precise mechanical structure seems to echo the inner wisdom of women. Jewelry and Watches Ms. Chanel's imagination has always been endless. When designing jewelry themes, she can always draw inspiration from her favorite jewelry themes such as feathers and ribbons, and use her imagination freely. Chanel jewelry watches originate from unique watchmaking techniques and naturally embody unparalleled characteristics. Chanel uses the highest level of jewelry craftsmanship to use colorful gemstones to make low-key and subtle jewelry watches shine and shine with dazzling light. Noble and elegant, these watches are true jewelry and, for Chanel, a symbol of femininity. Première watch The Première watch is the first watch born in the Chanel family. It is inspired by the N°5 perfume bottle cap and the octagonal outline of Place Vend?me in Paris, perfectly interpreting the essence of Chanel style. She carries Ms. Chanel's interpretation of time. Her simple and neat appearance, without complicated decoration, sets off the various postures of women and allows time to pass leisurely. Mademoiselle Privé watches In French, "MADEMOISELLE" and "PRIVE" stand for "lady" and "exclusive" respectively. The name of this watch series also means "feminine beauty" and "uniqueness", and there is a very special story behind it. significance. The words MADEMOISELLEPRIVE first appeared on the door of Ms. Chanel's studio on rue Cambon in Paris. Behind this closed door, what outsiders cannot see is that magical creativity is brewing and fermenting... The Chanel winning series named after this has unveiled the mystery of Ms. Chanel's private world and shown all her A beloved symbol and an indispensable element in life.