An ordinary bar will cost 7,000 to 8,000 yuan just for lighting, and 20,000 to 30,000 yuan for small items such as speakers, counters, tables and chairs, and decorative paintings. It can’t be opened without 80,000 to 90,000 yuan. From the bar. What we are introducing here is an "alternative" bar that only costs 10,000 to 20,000 yuan to open. It can also be called a local style bar. The profits of running a bar are quite high, with profit margins generally above 40%. This is the main reason to attract people to join the business. However, if the funds are not strong enough, running a bar will be difficult. Many bars in Guangzhou, Shanghai, Shenzhen and other cities closed down soon after opening. Although they were luxuriously decorated and equipped with high-end equipment, they could not attract customers. The main reason is that there are too few bars with unique characteristics, which are nothing more than luxurious Western-style decoration. They are either coffee-style or sell drinks and snacks at the counter. Looking back and forth, I always feel that they are similar and familiar. Due to their small scale and brutal competition, more bars run by small capital have closed down. The rustic style bar has a small investment, the interior layout is full of personality, and the simplicity contains rich traditional cultural taste, which is very attractive to guests. People who are tired of looking at fashion and playing with "modern style" feel the pain of "nostalgia" in their hearts from time to time. This is how local style bars came into being. There is a bar in downtown Guangzhou that looks very old-fashioned. Inside, the floor is paved with slates, bamboo hats are hung on the walls, there is an old-fashioned ceiling fan, and there is an old windmill for threshing. The bar stools are small bamboo stools. The whole bar looks like a hometown in the countryside. old house. However, its business is surprisingly good, and foreigners also come here because of its reputation. ■ Target customers Most of the people who patronize bars are young people, and the majority of them are men. Generally speaking, women and the elderly patronize bars alone, but they are rare. Especially for women, it is extremely rare to go out alone in a bar, and most of them are accompanied by friends of the opposite sex. Although young men are regular patrons of bars, they also like to visit in groups. To put it more clearly, the customers in the bar have a bit of a "collective consumption" flavor, and they are mainly young and middle-aged people under the age of 45, with a certain degree of cultural accomplishment. ■ Location selection Luxuriously decorated bars should be located as close to bustling downtown areas, entertainment cities or large commercial centers as possible. These areas have a large flow of people and are easy to contaminate the commercial atmosphere, but the store rent is extremely high, which is not affordable for ordinary small business operators. Country-style bars mainly rely on their unique style and personality to attract customers, so the opening location does not necessarily choose the above-mentioned areas, next to colleges and universities, and the Cultural Palace where young people often visit. Areas such as parks, movie theaters, and restaurants are all suitable for opening local-style bars. Even traffic arteries with large flow of people at the junction of urban and suburban areas can also be considered as priority locations. ■ Store layout The so-called "local style bar" mainly sells "local style" and "local flavor". Whether the business is successful or not, store layout accounts for 60% of the effort. The area of ??the bar is about 18 to 25 square meters. No matter it is too small, it must highlight its local flavor. It is best to be "local" enough from the inside out. The door of the bar should use the double-shuttered wooden door commonly used in old houses, with a vermilion color and a door god sticker, so that it first attracts the attention of customers. The floor inside the bar can be paved with extremely cheap cobblestones or large bluestone slabs of different sizes. Some paper-cuts and New Year pictures can be hung on the walls. A portrait of Chairman Mao will make the atmosphere even more atmospheric, because there are still many families in rural areas. Hang up a portrait of his old man. Tables and chairs are also very particular. You can arrange some rough, unpainted wood grain tables and chairs, small bamboo chairs (stools), and small bamboo tables; tablecloths can be made of rich red floral cloth with a rich local flavor, or cheesecloth. If a rustic bar with an area of ??more than 20 square meters can be equipped with a wooden windmill, a small stone mill, a bamboo hat, a straw coir raincoat, a bunch of old corns, and red peppers, then the unique game and natural flavor of the countryside will be displayed. His frankness and innocence are "exposed". The atmosphere of the bar also came out. Before engaging in store layout, store owners must consider geographical restrictions. For example, if a bar is not large in area, it is impossible to decorate it with the characteristics of southern rural areas and northern rural areas. It can only be decorated in the local flavor of the region. Larger bars do not have this scruple. Southern rural areas, northern rural areas, and eastern rural areas can all be decorated in a local style. The characteristics of rural and western rural areas are all displayed, and it is decorated in a style like "Chinese Rural Folk Museum". In this way, customers from all over the world can feel the atmosphere of their hometown as soon as they walk into the store, and a sense of intimacy will arise spontaneously, which will be of great help to the development of your business. In short, there are two ways to decorate the store: one is to make it a single regional local style bar; the other is to make it a "hodgepodge" that combines the rural characteristics of the east, west, south and north. The former is suitable for bars with a small area, and the latter is suitable for bars with more than 20 square meters. ■ Price and Variety Country-style bars are very rustic in terms of store layout. In line with this, the wine and food supply should also follow this style and win with "rustic". No matter what kind of wine, tea, meat, vegetables, or snacks they are, they must all be characterized by "coarse food". Don't think that there is no market for "cool food". Modern people have absorbed too much fat and advocate a "return to the true" diet. It is becoming increasingly popular and people will not refuse the light dishes. Moreover, a considerable part of the guests who visit the bar come after dinner, and the big fish and meat are disgusting to them. Moreover, the "meal" mentioned here does not refer to "wild vegetables and boiled water", but to "wild vegetables and boiled food". "Light" in taste. For example, for drinks, you can go to the countryside to order home-brewed rice wine, sorghum wine, and liquor. Other traditional Chinese beverages such as rice wine, Shaojiu, fruit wine, and dew wine are also available.

All kinds of tea produced in the north and south are indispensable, including green tea, black tea, and oolong tea. As for the food, of course, it is also based on country flavor. The ingredients can be rough, but the preparation should be refined, that is, "refined with rough ingredients." This maintains the local flavor without making it difficult for customers to swallow, and at the same time reduces operating costs. In terms of price, the charges should not be too high, otherwise the bar should not be called a local-style bar, but a "Western-style" bar. Adding up the drinks, food, and service fees, it is more reasonable to calculate and set price standards on the basis of maintaining a gross profit margin of about 60%. Because the cost investment is small, a gross profit margin of 60% is quite ideal. ■ Business strategy What is a better name for a local style bar? It is up to the shop owner to think about it. But regardless of the name, what it sells is mainly "atmosphere and atmosphere" rather than drinks, food and specific services. There should be no waiters standing around to serve guests in the bar. Guests should be allowed to drink by themselves. They should sit around the rough wooden tables shaded by bamboo curtains, drink coarse tea and light wine, eat whole grain millet porridge and sorghum rice, and taste it from cup to cup. It captures the unique rural, frank and simple atmosphere of the countryside. If you can do this, your local style bar will be able to attract many young and middle-aged intellectuals and students who are used to fashion and tired of "modern style". In addition, local style bars may wish to apply for membership cards for frequent guests, who can enjoy discounts with the cards. When the number of card-holding guests reaches a certain number, you can organize a small club similar to a "salon" and get together to talk about music, folk customs, culture and other topics when you have free time, which can add culture to the bar. Atmosphere, secondly, you can use this to expand your influence and attract other customers. To sum up, a rustic style bar focuses on creating an atmosphere, turning the seemingly shabby "style" into a dreamlike artistic conception of "deja vu, the return of the swallows", making the bar a place where you can enjoy nostalgia and enjoy the country flavor. ■ Opening cost The equipment of the local style bar is 100% primitive, "wild" and cheap. It is estimated that the wooden tables, wooden stools, decorations, New Year pictures, hanging statues, windmills, stone mills and other furnishings will cost about 3,000 yuan ( Including freight), drinks, food and store rental expenses will cost about 5,000 yuan, and other miscellaneous expenses will cost about 3,000 yuan. The total opening cost is 11,000 yuan. If the purchase of various props and accessories can be done nearby, the cost can be saved by about 3,000 yuan, and the opening cost is only 8,000 yuan. ■ Profit prospects The operating profits of bars are generally above 50%. The local style bar does not sell high-end foreign wine, Western food, or high-priced Chinese food, so its operating profit is slightly lower, about 40%. The monthly profit of an 18-square-meter country-style bar should be 4,800 to 6,900 yuan.

■ Local style bar opening information Store area: 18 to 25 square meters Store rent down payment: 2,000 yuan Equipment expenditure: 3,000 yuan Opening cost: 8,000 to 11,000 yuan Profit prospects: 4,800 to 6,900 yuan/month