to ensure that the color you choose is consistent with the information your website needs to convey, you need to know a little about color psychology.
color has emotional significance. This meaning often varies from person to person, but every color has some common emotional reactions. If you do a quick survey among your friends and ask them what color is defined as "happiness", most of the time you will get a very similar answer. Similarly, when we turn on the phone and see the App icon, will it make us feel like we love it or want to click and see it?
as we said before, it is time to design an App interface. First, we must know who our target customers are or what age groups they are. When they express their joys and sorrows, what color or color is they willing to accept.
Popularization of knowledge of color psychology in p>APP interface design:
The following are the most common emotional meanings associated with each color:
Brown-warm and comfortable
Black-power, complex
Gray-dim and stable
Blue-trust and confidence
Red-excitement. Vibrant
green-natural, growing
white-pure, simple
yellow-happy, happy
colors can often reflect the aesthetics and preferences of the founders of Internet brands, and designers' selection and choice of colors is also an essential link in completing their works.
From the consumer's point of view, color can also play a certain role in the stage of understanding and decision-making:
Yellow is a shopping window that attracts attention;
red: a sense of urgency to stimulate hard work, often appearing in the clearance scene;
blue: it is mostly used in banks and commercial institutions, emphasizing safety;
green: it reminds people of being rich and relaxed, and relieves stress; (Alipay's credit card repayment button has chosen green as the main color, so you can understand the reason.)
Orange: calling has a strong meaning and is used to create actions of ordering, buying and selling;
pink: a romantic tone serving women and young girls;
black: the best match for luxury goods;
purple: soothing &; Calm feeling, often used by beauty and anti-aging products;
Men and women have different preferences for colors:
Women's favorite colors: blue, purple and green; Colors that women hate: orange, brown and gray;
Men's favorite colors: blue, green and black; Men hate colors: brown, orange and purple;
The above views are only inaccurate results from some magazines.
Because of Mr. Le Jia and color, we are divided into four different colors.
when designing the APP interface, we should also learn to use these color tools. For example,
color ring is a tool to help us understand the relationship between colors.
the most common color ring is the 12-color ring. Usually, a color ring contains at least 6 colors, as many as 24, 48, 96 or more colors.
yellow, yellow, green, green, blue, blue, purple, purple, red, red, orange, yellow, orange
In the design of p>APP interface, there are three primary colors in the color circle. They are red, yellow and blue. Theoretically, these three colors can be mixed into any other color. When you mix these three colors together, it will theoretically produce black. (Note: The tricolor theory in this paper is based on the more traditional pigment subtraction mixing system, which is different from the RGB light source superposition tricolor system and CMY printing subtraction color separation system commonly used in the computer field. Further reading: primary colors-Wikipedia)
In the design of p>APP interface: three colors
By mixing two primary colors, you will get a color. There are three shades of total * * *, which are green, purple and orange. Orange is mixed with red and yellow, purple is mixed with blue and red, and green is mixed with yellow and blue.
in the design of p>APP interface: the third color in the multicolor
color circle is multicolor, or called trichromatic. They are a mixture of adjacent primary colors and intermediate colors in the color circle. These six compound colors are yellow-green, blue-green, blue-purple, purple-red, red-orange and yellow-orange.