In 215, Li Ziqi started taking selfies and directing short videos of ancient cuisine. In the early days, although her videos were creative, they were of average quality, such as "Cherry Wine". In the choice of shooting content, Li Ziqi, who lives with her grandmother, chose the most familiar "rural life".
During this period, she once spent more than a year restoring the production process of Four Treasures of the Study in ancient times. She also made handmade soy sauce in ancient times, and even built a thatched shed and swing rack with wood and bamboo in the yard by herself. ?
in November, 216, in order to shoot a short video "Lanzhou Beef Noodles", Li Ziqi specially went to Lanzhou to study with a teacher. The video was played 5 million times on the whole network and liked 6, times. Later, she received a private letter from a Mr. L, saying that she and her wife happened to see her video and liked it very much. This person said that his company had deep cooperation with Sina Weibo headquarters and could help.
At that time, Li Ziqi received few private letters, and the "L" was sent continuously for several days. Li Ziqi could see it, but he thought it was a liar and never replied. Until one day, the other party said that she had arrived in her city and wanted to have dinner and talk. They made an appointment with a hot pot restaurant and talked about cooperation. ?
in April, 217, the video of Li Ziqi's making swings exceeded 1 million hits on the US auction, with 8 million hits on the whole network and more than 1 million likes. Every day, dozens of advertisers find Li Ziqi. At about this time, the red plum qi began to be questioned.
Because of constant harassment and the pressure of public opinion, she was afraid that her grandmother would be hurt. Amid all the doubts and slanders, she decided to suspend the update in May. According to Li Ziqi, for a long time before, her main battlefield was the video platform Meipai, and it was not until the "delicious roast chicken" introduced her to the person in charge of Weibo Food Channel that she got a bigger platform.
on July 2, 217, Li Ziqi and Hangzhou Weinian Technology Co., Ltd. jointly established Sichuan Ziqi Culture Communication Co., Ltd., holding 49% of the shares. The content team is Li Ziqi and her assistant born in 1997 and a photographer. Li Ziqi is still responsible for the video content, and the company is only responsible for the commercial development and helps her take care of some daily affairs.
In p>218, Li Ziqi's original short video won the silver medal in YouTube after three months of overseas operation, with over 1 million fans, and was called "the mysterious power from the East" by foreign netizens. In July, the short video "Tomato Beef brisket Soup" was broadcast; On August 17th, Liziqi's Tmall flagship store officially opened, and launched five gourmet products, which went online for 6 days, with sales exceeding 15,.
On December 8, 219, the topic "Is Li Ziqi a cultural export?" was read more than 8 million times in Weibo. On December 9th, * * * Youth League Central Sina Weibo published an article "Millions of foreigners fell in love with China because of Li Ziqi"; On December 1th, Xinhua News Agency published a commentary entitled "Reading" Li Ziqi ",which has a real meaning, and interpreted the phenomenon of" Li Ziqi "becoming popular.
On the same day, CCTV News pointed out in the commentary "I am also quite proud, because I am a point in the background of Li Ziqi's works" that without love, I can't be Li Ziqi; On December 14th, he won the "Cultural Communication Person of the Year Award", the honorary ceremony of "Influential Person of the Year" sponsored by China News Weekly. ?
On January 1st, 22, Li Ziqi was selected as one of the "Top Ten Women Figures in 219" in China Women's Daily. On April 29th, Li Zikai became the first Chinese creator to break through 1 million fans on an overseas video platform. On May 19th, the Steering Committee of China Farmers Harvest Festival officially established "China Farmers Harvest Festival Promotion Ambassador", and Li Ziqi was hired as the first promotion ambassador.
Extended information
Li Ziqi's early experience:
Li Ziqi's parents divorced when he was young. In 1996, my father died young. Because her stepmother was not good to her, her grandparents were distressed and took her home. Grandpa has worked as a country cook, is good at farm work, and can also weave bamboo wares. Neighbors are happy to ask him for help when they have weddings and funerals. While grandpa was cooking, she was helping.
In addition, Li Ziqi once worked as a carpenter with her grandfather and cooked with her grandmother. When the crops were ripe, she would also work in the fields. The delicious food she tasted at that time was a good taste that lingered in her memory. A lot of things I have learned have also become important materials for his short video works in the future. When she was in the fifth grade of primary school, her grandfather died, and her grandmother began to raise her alone, and life became unsustainable.
In p>24, Li Ziqi began to wander in the city in order to make a living. During this period, she slept in a chair in the park and ate steamed bread for two months. As a waiter, one month's salary is only 3 yuan RMB.
Baidu encyclopedia-liziqi