7 articles on restaurant Valentine’s Day event planning

How to write a restaurant Valentine’s Day event planning plan? February 14th is Valentine's Day in the West. As Chinese people increasingly value folk festivals and Western culture, coupled with the vigorous publicity and hype by businesses every year, Valentine's Day has become one of the holidays that couples must celebrate. Now I bring you a restaurant Valentine’s Day event planning plan, I hope you like it.

Restaurant Valentine’s Day Event Planning Plan 1

1. Purpose of the event plan

To enhance the popularity and brand image of the yoga studio

2 , Activity plan theme

Theme 1: "Suddenly meeting a more beautiful you" as the theme

The theme concept of this event is based on "breaking traditional life and creating romantic surprises" as the starting point, catering to In order to understand the white-collar workers' yearning for romance, surprise, humanity, and making friends in ordinary life, the theme of "Suddenly Meeting a More Beautiful You" was formulated. Firstly, the basic elements such as background and time of the event were clearly stated in a literal way. , Secondly, the title that satisfies the psychological desire of the target group is used as a gimmick to achieve the purpose of attracting consumers' attention, and has the characteristics of being smooth, cultural, and conducive to communication.

Theme 2: "Romantic Year of Aftertaste" as the theme

3. Activity plan strategy

Based on the Qixi Festival marketing background, we positioned the target audience this time at Middle-to-high-end people aged 20-40 years old. When entering a yoga studio, they not only hope to exercise enough, but also pay attention to value-added factors such as environment, atmosphere, culture, etc. Their consumer expectations are: Is exercise useful? Is the yoga studio stylish? Is it fun? Are there any discounts? What spiritual benefits did it bring to them?

4. Activity time

20__ x. x day - day

5. Activity location

Tentatively scheduled to be in the yoga studio

6. Positioning and tone of the activity

1 , Positioning: A Chinese Valentine's Day marketing event with the widest influence, attracting the largest number of people, the lowest threshold for participation, and the most topical and cultural nature, targeting mid-to-high-end consumer groups aged 20-40.

2. Tonality: style, culture and fashion are widespread

7. Activity forms

x. x day—x. If you spend up to __ amount on x day, you will receive rebate coupons → Use intuitive profit-sharing promotions to extend the sales cycle of this yoga studio.

x. The theme event on the Chinese Valentine's Day night of x day → triggered the audience, created news topics and expanded the popularity.

8. Activity content

Taking the Chinese Valentine's Day theme activities as the main line and supplemented by the early coupon rebate promotion, a three-day "Suddenly Meeting a More Beautiful You" theme marketing activity was held. for x. On the day of

Singles aged 20-40 years old - "Suddenly Meet a More Beautiful You" large-scale singles dating party:

All singles can participate in the 8. 16th __ restaurant hotel The city's large-scale singles dating party provides the most comfortable and romantic platform and space for you to find your perfect partner with high-level dating partners, a humanistic and romantic restaurant atmosphere, and highly creative and interesting activities. Restaurant Valentine's Day Event Planning Plan Part 2

Purpose of the event:

Use the opportunity of "Valentine's Day" to increase brand awareness by launching special offers for different groups of people and on-site theme shows and other activities. , establish corporate image and promote jewelry sales.

Activity theme:

Destined to be born with "gold", accompanied by __

Activity time:

February 14, __ Day

Activity location:

__Mall Trading Store__Gold Store Counter

Activity content:

1. Promotional activities

Time: February 13th - February 14th

1. Bridal special offer

Cooperating with __ wedding photography store, launched for ladies who are about to hold weddings Discount package, if you buy "three gold" jewelry at __ gold store, you can get a __ wedding photo coupon (the lowest discount is guaranteed). If you take wedding photos in __, __ will give it to __ gold store. A minimum discount coupon is used to attract customers and achieve maximum customer resource enjoyment.

2. Free roses or sterling silver jewelry

If you purchase gold worth RMB 1,999 during the event, you will receive a pair of sterling silver jewelry or a number of roses.

Note: __ clerk is required to register. To purchase roses, you must contact the florist in advance.

3. Apply for a card for free

All customers who visit the __ gold store on Valentine's Day can apply for a membership card for free and enjoy corresponding discounts. (You can get a 40-30% discount on diamond purchases on the same day)

4. Parent-child plan

Place a number of plush toys that your child likes in the children’s silver jewelry section, and you can get them for free when you buy gold for 999 yuan One, or purchase children's silver jewelry for 200 yuan and add 1 yuan to get it.

2. On-site activities

Time: February 13th - February 14th

1. Golden Underwear Show

By 3 -4 models wearing __ gold store gold underwear, displayed in the mall. (The T stage location awaits approval from the mall)

2. Body painting

The body painting style will be designed by the advertising company, and the overall design must fit the Valentine's Day theme and the image of the gold store.

3. Interactive program

The emcee of the advertising company will host the on-site interactive program. Fresh games can be designed to attract customers. The winner will receive a small Valentine's Day gift from __ Gold Store , and at the same time, the emcee organized on-site lottery activities.

4. "Love Language" Wall

Prepare a blackboard and some stickers, and arrange a beautiful Valentine's Day background on the blackboard. Passers-by can write their wishes on small notes. Lover's confession is pasted on the blackboard.

Event layout:

1. The showcase is decorated with romantic colorful yarn, and high-end romantic balls and ribbons are hung.

2. Place a heart-shaped happiness door at the small cross in front of the booth to let the guests feel the warm atmosphere as soon as they enter the booth.

3. Small speakers with high sound quality, taking up no space and providing shocking sound.

Budget:

Happy door: 100 yuan/each __2 pieces = 200 yuan

Symphony yarn: 25 yuan/meter (calculated based on actual size)

Romantic balls: 35 yuan/piece (calculated based on the actual quantity)

Ribbons: 15 yuan/piece (based on the actual quantity)

Event promotion:

1. SMS platform. Starting from February 5, text messages will be sent, with a frequency of one per day, with different contents. The event preview will be sent to the target customer group through intensive text messages.

2. Distribute leaflets. Contents included on the flyer include: __The gold store’s Valentine’s Day promotions, the day’s gold underwear display and on-site prize-winning interactions, etc. Starting from February 5, flyers will be distributed in major shopping malls and places with high flow of people.

3. Online publicity. Publish relevant information on free websites such as __.

4. Media participation. On the day of the event, journalists from media outlets with large subscriptions such as __ were invited to write press releases to expand the visibility and influence of the event.

Preliminary preparation:

1. Gold underwear show.

After approval from the mall, contact the headquarters to apply for props and the advertising agency to reserve models.

2. Determine preferential items. After updating the products, formulate the specific contents of Valentine’s Day discounts, the specific contents of cooperative merchant discounts, etc.

3. The advertising company submits the interactive program and hosting process. Negotiate with the advertising agency to determine program flow and timing on the day of the event. (It is required to include the promotion of the __ brand in the interactive program, such as the host introducing the history of __ and asking the audience to answer. Those who answer correctly will receive a small gift)

4. Small gifts. When printing envelopes or gift boxes, it is recommended to include coupons from cooperative merchants, __ coupons or membership cards, small gifts, etc. (Small gifts need to be ordered online)

5. Write the copy of the leaflet and submit it to the printing factory. After the activity content and preferential measures are determined, the advertising copy will be written and submitted for production.

6. Prepare the necessary props. In addition to the audio and other equipment provided by the advertising company, what the company needs to prepare is: blackboard, stickers, colorful pens, gift boxes, roses, cameras, registration books, etc.

7. The tickets required for the on-site draw should be printed in advance.

8. Security issues. The clerks selected by the __ gold store are mainly responsible for the safety of gold jewelry and require the assistance of shopping mall security.

Estimated effects of the event:

1. Enhance brand awareness. Through programs such as the Gold Underwear Show, we will expand the popularity and reputation of "__ Gold Store" in __, let the public fully understand the long history and exquisite skills of __ Gold Store, and lay a solid foundation for future promotions.

2. Establish alliances with cooperative merchants. Wedding photography related to jewelry gold will establish a good cooperative relationship with __ gold store through this event and create a win-win situation of long-term sharing of customer resources.

3. Promote sales. Through preferential activities and free card application, we can attract a group of customers, and we can also establish a membership recommendation system. For example, if you introduce a friend to buy jewelry, both the friend and you can receive certain rewards. Promote the overall sales of gold jewelry through various marketing models. Restaurant Valentine's Day Event Planning Plan Part 3

1. Promotional Purpose

Valentine's Day originated from Western countries, and has now been accepted and recognized by Chinese people and is almost crazy. Through "Valentine's Day" This theme closely grasps the psychology of "lovers" and carries out product promotions and event promotions to attract customers, increase visibility, and achieve the purpose of sales.

Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction benefits.

2. Promotional time

__, __, __, __, __, __, __ (Valentine's Day)

3. Promotional schedule

__year__month__day-__month__day (12 days)

4. Promotional theme

1. Show love with The price reduction is justified

2. Prepare enough gifts to announce your love to the world

5. Product promotion

"Valentine's Day" is a special holiday, a time for love and affection. It is a festival for people to give gifts, so product promotions should be based on the theme of "love gifts", such as ornaments, gifts, love tokens, flowers, boutique series, etc.

Each store should creatively display products and highlight key displays to ensure that holiday products achieve sales.

1. Product special offer

During Valentine’s Day, the overstocked products in the store will be organized and classified, and a special offer area will be set up. These products can take advantage of this event to maintain capital sales and increase sales. Consumers feel truly benefited.

2. Theme display: __month__ day - __month__ day

Each store has a Valentine's Day series of themed displays at a conspicuous position at the front entrance, which can be fully utilized. Place the kitchen window. If there is no kitchen window, it can be displayed in a prominent position.

Requirements:

Valentine’s Day themed display, with exquisite jewelry in the store as the main display object

Each store must package at least 11 or more “jewelry sets” for use On the theme display

6. "Love Headwear Bouquet"

Promotion time: __ month __ day - __ month __ day

1 , mainly headwear, the current price is 60-30% off the original price, eye-catching price tags are handwritten with art pens, and customers who purchase jewelry for more than 80 yuan will receive a free flower.

2. Make a price list for the "Love Tiara Bouquet"

Prepare the packaging box and wrapping paper in advance, and do the packaging work well.

3. Free delivery service, if the jewelry exceeds 100 yuan, the delivery range does not exceed 2 kilometers.

7. Event promotions:

1. Lover balloons

Make 100-200 pieces. The balloons will be used for Valentine’s Day atmosphere decoration in stores and shopping gifts. (The store will arrange it by itself).

Cost: 0.155 yuan/set.

2. Membership card gift

Anyone who purchases Valentine’s Day series products (no limit on amount) will receive a membership card as a gift. (Time: __month__day-__day)

Pay attention to the registration of membership card information.

8. Publicity

In order to enhance the influence of the event, relevant publicity must be done to attract more customers to actively participate in the holiday promotion. Franchisees are free to choose local media. For example: evening newspapers, TV station subtitles, DM delivery, etc.

9. In-store decoration

1. Prepare enough gifts to announce your love to the world through doorstep photo posters.

A handwritten poster with an art pen at the entrance of the store (including the specific content of the discount strategy)

A colorful banner: The content is "The right way to show love! The price reduction storm is justified"

Purchase or rent heart-shaped balloons for store decoration

2. Hygiene inside and outside the counter and store: be tidy, and the door and window glass must be clean and spotless.

3. It is important to mention here that the quality of service must be effectively improved.

10. Joint operation

Reach a cooperation agreement with a local flower shop to provide each other with goods to increase sales of both parties.

If you purchase __ yuan of flowers, you will receive a free accessory or membership card provided by __.

Purchase __ yuan jewelry at __ and get free flowers or discount cards provided by __ flower shop. Restaurant Valentine's Day Event Planning Plan Part 4

1. Theme:

Romantic Valentine's Day, Singles' Day. Let single men and women no longer feel lonely on Valentine's Day and give them a chance to work hard to find fate.

2. Target market positioning:

High-income earners and senior white-collar workers who are still single, and then further promoted to the middle class of society

3. Event slogan:

Today is Valentine’s Day and I say goodbye to the bachelor.

4. Specific activities:

February 13:

1. Participants will check into the hotel in the morning and wear single rings exclusively made by the hotel. Participating in this activity on his behalf also sends a signal that he is single and looking for love.

2. Have a barbecue party indoors at noon, where participants introduce themselves and get to know each other. At this time, the girls select their favorite partners one by one and complete the first speed dating between men and women.

3. Separate activities until dinner, so that both pairs can get to know each other freely. The recreational location can be a hotel cafe, entertainment center or cinema, etc.

4. An evening masquerade party is held in the hotel bar, and a buffet is also provided. Participants dress up and enter with their single rings. Talented people can take advantage of this opportunity to show off on stage, and they can also Watching silently from the sidelines and looking for the partner in your heart is also a good opportunity for men and women who have successfully speed-dated to get to know each other better.

5. In the middle of the night, heart-shaped sky lanterns (Kongming lanterns) are released into the sky, hands are clasped together, and wishes are made, while the hotel lights off fireworks in cooperation. A perfect end to a perfect day.

February 14th:

1. Recreational activities will continue in the morning. There are two competitions: "King of Karaoke" and "Running with Girlfriend on My Back". The winners can get a free one-night stay in a hotel room provided by the hotel. The room standard is chosen by the winner.

2. Lunch is a simple buffet, allowing participants to continue to ignite their love in a simple atmosphere.

3. After lunch, the boys will choose a girl to complete the second speed-dating between men and women.

4. The ceramics teacher teaches couples how to make handmade ceramics as Valentine's Day gifts.

5. Before dinner, the final confession of feelings.

6. The successful match can stay and enjoy the Valentine's Day meal provided by the hotel! Afterwards, they can make a wish to the wishing tree, lock their emotional lock on the stone wall of "End of the World", and take photos Keep in mind, the feelings will last forever. Those who are unsuccessful can check out and leave on their own.

5. Marketing Strategy:

1. Product Features Strategy: Meet the personalized and diverse needs of single young people looking for a partner. Wearing a single ring exclusively created by the hotel reflects that you are still single and your desire for love and a happy life. Lovers' locks bear witness to the long-lasting relationship between successfully matched couples, and they are destined to be together.

2. Sales channels:

⑴Direct sales: Sign up directly at the hotel

⑵Indirect sales: Sign up from travel agencies, tourism distribution centers and other institutions

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3. Price strategy:

⑴ New product price: During the introduction period, use a high price skimming strategy to give participants a sense of superiority with high price and high quality. Single aristocrats with high salaries and high status are interested in this, so that they can feel the joy of finding friends, and at the same time, they will not feel that this kind of "blind date" activity will lower their status. The hotel will also gain greater profits in the short term. When the product gradually enters the maturity stage, the price can be appropriately lowered to expand the market share as much as possible. It can also be divided into different qualities and prices according to the social class of the participants to meet the needs of different people.

⑵Price in mind: The main market group during the new product introduction period is the high-income class. It is recommended that the entire event be priced using a reputation pricing strategy. It not only increases the value of the new product, but also supports the status of the participants, giving people spiritual satisfaction.

⑶After the maturity period, discount price strategies can be used: For example, if single doctors from a hospital sign up together, they can get a discount based on the quantity.

4. Advertising and promotion strategies: flyers, housing promotions (tenant registration discounts), newspapers and magazines, the first and hundredth pair who are successfully matched, and so on, become product spokespersons, etc.

5. Internet marketing: Hotel official website, cooperation with major Valentine’s Day-related websites. Restaurant Valentine's Day Event Planning Plan Part 5

1. Environmental Analysis

Romance is the biggest feature of Valentine's Day.

On Valentine's Day, lovers all hope to spend a romantic and perfect day. This is their ultimate goal, and they rack their brains to achieve this goal. And those people who are alone, in such beautiful days filled with sweetness everywhere, must have more or less loneliness and envy hidden deep in their hearts. The desire for perfection is the most private calling of all human beings.

2. Analysis of opportunity points

Traditional methods such as flowers, chocolates, candlelight dinners, etc. have become increasingly difficult to meet people's psychological needs. Thinking of Activity Network, Zhengzhou is famous for its elegant and comfortable environment and sincere and thoughtful service. The atmosphere of books, sofas, seats, coffee, music, and art. Spending such a special festival in such a place is a novel and very meaningful concept. Choose two books that are suitable for you to read, find two comfortable seats, enjoy a cup of tea, and take a sip of coffee. The one you love most is by your side. It is her (him), and occasionally look at each other in an atmosphere of tacit understanding and tranquility. A smile. Is finding this feeling of knowing each other souls the most romantic thing in the world? In the bookstore, through special events, we will also provide singles with the opportunity to find their significant other and facilitate the meeting of destined people. Reading is originally a very elegant thing. Busy life and hurried pace often make us forget to appreciate this elegance. Put aside the trivial matters around you, whether you are already in a relationship or single, as long as you have the courage and an elegant mood, the ultimate romance of Valentine's Day is waiting for you to experience.

3. Activity theme

1. Activity slogan: Find an emotional sky and a pure land for the soul.

2. The theme of the event: Elegant Valentine’s Day, carrying the romance to the end.

4. Target groups

1. Couples (including married people)

2. Single people

5. Activity content

1. The first 100 people to participate can enjoy a 20% discount.

2. Single people can use a badge with a logo (to indicate their single status) provided by Memo Event Network. For people of the opposite sex around you who also use badges with this logo, you can pay more attention to his or her reading habits to observe their personality, hobbies, habits, etc., so as to judge whether it is suitable for you and take corresponding actions. (This event is ongoing for a long time)

3. On Valentine’s Day, among single customers, 12 lucky readers (male to female ratio 1:1) will be selected based on the tickets, voluntary pairing will be carried out, and romantic candlelight will be entered. dinner. (200x6=1200 yuan)

4. On Valentine’s Day, the first 300 ladies will receive a red rose. (3x300=900 yuan)

6. Activity time

February 12, 20__ - February 14, 20__

7. Activities Location:

__

8. Publicity methods

1. From February 8, leaflets will be distributed in major crowd gathering places in Zhengzhou, with a total of about 1 10,000 posters (0.2x10000=2000 yuan)

2. Post posters in major colleges and universities, ranging from 3 to 8 posters per school depending on the size of each school, totaling about 250 posters (3x250=750 yuan)

3. Post large posters in the main downtown areas of Zhengzhou, about 20 in total (15x20=300 yuan)

9. Purpose of the activity

Provide an activity for lovers The platform provides nobles with an opportunity to contact the opposite sex. Restaurant Valentine's Day Event Planning Plan Part 6

1. Activity Theme:

Go to the garden to witness our love

2. Activity Content:

February 14, 17:30 to 21:00

Golden Jade Marriage Package 758 yuan: Candlelight dinner for couples, love movie, love token (a pair of true love jade pendants, a pair of large couple dolls) Sweet Room ( Single room) 1 room/night, buffet for two at noon the next day, exquisite mini cakes, a photo studio, free photo shooting coupon worth 388 yuan.

Perfect Life Couple Package 588 yuan: Couple’s candlelight dinner, love movie, love token (a pair of true love jade pendants, a pair of couple’s dolls) 1 sweet guest room (single room)/night photo studio free shooting coupon worth 388 yuan Yuan.

Intense love package 288 yuan: Candlelight dinner for couple, love movie, love token (a piece of true jade pendant, a pair of couple dolls) and a photo studio free shooting coupon worth 388 yuan.

The private price for couples KTV box (small box) is 520 yuan, including tea service/medium fruit plate/two melon seeds, two snacks, one popcorn, one chocolate, and a pair of couple dolls. The face value of the room discount coupon is 50 yuan. If you check in with the coupon, you can enjoy 258 yuan/room/night. It is only valid on the same day.

3. Catering promotion:

Any couple who spends more than 520 yuan (including 520 yuan) in the hotel dining area will receive a pair of couple dolls, a rose, and free photography in the photo studio. One coupon is worth 388 yuan. During the meal that day, arrange for a little fairy to go to various dining areas to sell rose bouquets and chocolate gift boxes/couple dolls (large ones).

4. Activity cost budget

20 large couple dolls 80160010 for sale

200 hotel business gifts

From Collected from Spring Festival gifts

Jade pendant

50 pairs 40200

11 roses, 8 bunches 80640 for sale

Chocolate gift box 20 Box 501000 is used for sales

Taizhou Evening News quarter page 150005000 is used for publicity and promotion activities

Total

8400

Five. Activity plan

1. Complete the lobby signage, hotel square billboard, SMS design and other work before January 27th;

2. Complete the cooperation with Taizhou Evening News before February 1st Confirm the quotation and promotional content and sign the contract;

3. Catering Department:

Complete the menu arrangement of each package for this event before January 25 and inform the Marketing Department. For the purpose of publicity;

Complete the contact numbers of those who got married in our store in 20__ and 20__ before January 31st;

Before 3:00PM on February 14th, The event atmosphere layout has been completed in each activity area of ??the hotel;

4. Finance Department:

Complete the operating procedures and arrangements for the various activities of the event and the procurement of prizes before January 25;

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Complete the production and distribution of tickets required for the event before February 1st; Restaurant Valentine’s Day Event Planning Plan Part 7

1. Activity Background

February Valentine's Day is coming on the 14th. Creating a romantic and warm holiday for guests is what every hotel is working hard to do. Based on the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine’s Day promotion plan for this year.

2. Activity theme

__Hotel Valentine’s Day (God-given marriage, love determines destiny)

3. Activity time

20_ February 14, _

IV. Event location

Main location: Champs West Hotel (sixth floor of the hotel)

Secondary location: Guest room

5. Activity methods

1. Create a warm and charming palace of love for guests through romantic scene decoration;

2. Place "lover" "Message Card" for couples to write their vows of love

3. The guest room has a "pink couple suite", which is cleverly decorated and comes with roses, chocolates, and champagne

6. Atmosphere creation

1. Set up a truss on the periphery for advertising

2. The electronic screen and LED screen in the lobby will scroll and play the content of the event

3. The first floor, Place a small display stand on each floor on the sixth floor

4. Place a candlestick and a rose on each dining table in the hotel on the sixth floor

5. The entire hotel is decorated with white tablecloths, white chairs, wintersweet, Shaman embellishes the entire hotel

6. Place a bouquet of flowers (lilies, calla lilies) on the bar counter

7. Set up an arched flower column at the entrance of the West Hotel

8. The lanterns and shamans were decorated with pink balloons

9. Take photos on site (Polaroid 20 yuan/photo)

10. Set up a champagne tower on the dining table

11. Set up a special dining table and place a large cake on the dining table

7. Advertising methods

1. Flyers: 1,000 copies (guest rooms, each business outlet)

2. SMS release: 1,300 yuan (20,000 messages)

3. Internal advertising release: (electronic screen, Sanming TV subtitle scrolling frequency, including inkjet printing)

4. Advertisement text:

a. God-given marriage, love determines destiny. (Advertising words)

b. Spring letters bloom, roses bloom, love comes, and your story begins; Valentine’s Day is here, prepare a cherished gift at Tianyuan Hotel, and then carry it gently Let her or him meet you on this romantic day. (SMS)

8. Event Arrangement

1. Marketing Department: launch event advertising before February 10th

2. Other departments will combine marketing before February 10th Plan and formulate detailed rules for Valentine's Day activities

3. Hotel rooms should do a good job in creating a Valentine's Day atmosphere before February 13th

4. Engineering Department: Combine the activity plan and make a good use of it Arrangement of lighting and electrical work and production of special props!