Not only was Steve Jobs a legendary marketer, it turned out that he also had great taste in music. Working in partnership with TBWA Media Arts Studio, Apple has pioneered and promoted trends in indie, pop and rock music over the past decade through advertising campaigns for the iPod, iPhone, iPad and MacBook Air.

1. Black Eyed Peas: "Hey Mama" (iPod 3G/2004)

This is not only the starting point of TBWA's "Silhouettes" series, but also established the Black Eyed Peas' status.

2. Jet: “Are You Gonna Be My Girl?” (iPod 3G)

3. U2: “Vertigo” (Special-Edition iPod/2004)

This advertising song comes from a single from U2's "How To Dismantle An Atomic Bomb". "Vertigo" also became U2's biggest hit in the past seven years.

Perhaps in your impression, advertising may be inseparable from "skipping". A well-crafted advertisement can effectively enhance users' perception of the product and increase sales. As for Apple's advertisements, every time you watch them, you will feel "wandering". Some advertisements even transcend the product itself.

Apple’s success has a lot to do with their work attitude. Even in music, they pursue the best!

I hope my answer can be helpful to you!