Li Ning
Birthplace: Nansi Township, Laibin County, Liuzhou Prefecture, Guangxi Zhuang Autonomous Region (now Nansi Township, Xingbin District, Laibin City)
The 29th Session in 2008 Main torchbearer of the Beijing Olympic Games
Gender: Male
Ethnicity: Zhuang
Height: 1.64 meters
Date of birth: March 1963 January 10
Constellation: Pisces
Nationality: Chinese
Birthplace: Liuzhou City, Guangxi Zhuang Autonomous Region
Wife: Chen Yongyan
p>Father: Li Shibo, from Nansi Township, Laibin City
Mother: Qin Zhenmei, from Rongshui County, Liuzhou City
The second eldest child in the family, with one brother and one sister
p>Coaches: Liang Wenjie, Zhang Jian, Ma Shi
Education: Bachelor's degree from Peking University Law School, Class of 1998. 2000-level EMBA from Guanghua School of Management, Peking University. Honorary Doctor of Technology from Loughborough University, UK, and Honorary Doctor of Humanities from Hong Kong Polytechnic University.
Sports: Gymnastics
Sports experience: Started practicing gymnastics at the age of 8, joined the Guangxi Zhuang Autonomous Region gymnastics team in 1971, and was selected into the national gymnastics training team in 1980.
Best result: In the 6th World Cup Gymnastics Competition in 1982, in all 7 men's individual events, he won 6 championships in all-around, floor exercise, horizontal bar, vault, pommel horse and rings, and the remaining parallel bars The event also won third place, becoming the only athlete in the history of world gymnastics to achieve such amazing results. Since this result can only be broken by winning all 7 individual gold medals or 6 individual gold medals including all-around plus a silver medal in individual events, Li Ning's result that year was not only unprecedented, but also almost unprecedented, creating a record. A myth in the history of world gymnastics, so he is known as the "Prince of Gymnastics".
Sports results
(part)
1971 National Junior Gymnastics Championship floor exercise champion, fourth on parallel bars;
1977 Second place in the floor exercise at the National Youth Gymnastics Championships;
Pommel horse champion in the 1980 National Gymnastics Division (Chengdu Division);
Third place in the individual all-around, second place in the floor exercise, and third place in the rings at the 1980 National Gymnastics Championships ;
1981 National Gymnastics Division (Kunming Division) individual all-around, pommel horse, rings, parallel bars, horizontal bar champion;
1981 11th World University Games floor exercise, pommel horse, Rings champion, team third place, and all-around fifth place;
1981 China-US Gymnastics Competition all-around, rings, and vault champions;
1981 21st World Gymnastics Championships team third place;< /p>
At the 6th World Cup Gymnastics Championships in 1982, he won six championships in the all-around, floor exercise, horizontal bar, vault, pommel horse, and rings, and was third on the parallel bars, becoming the first athlete to achieve such good results in the history of world gymnastics;
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1982 The 9th Asian Games gymnastics team, all-around, pommel horse, rings champion, parallel bars runner-up;
1982 National Gymnastics Championships individual all-around, pommel horse, vault champion, rings runner-up;
1982 National Gymnastics Championship individual all-around, pommel horse, vault champion, rings runner-up; p>
In 1983, he won the men's team championship, runner-up on vault, and third runner-up on floor exercise and rings at the 22nd World Gymnastics Championships;
In 1983, he won the individual all-around and pommel horse championships at the Fifth National Games, and won the championship on rings, vault, and rings. Second place on parallel bars and horizontal bars, third place on floor exercise;
In the 23rd Olympic Games in 1984, three gold medals on floor exercise, rings and pommel horse, silver medal on vault and all-around bronze medal, silver medal on men's team;
1984 Champions in floor exercise, pommel horse, rings, and vault at the 2016 America's Cup Gymnastics Competition;
In 1984, individual all-around, floor exercise, pommel horse champions, and team champions at the Beijing Gymnastics Invitational;
In 1984, Central Japan Champion of floor exercise, pommel horse, and runner-up on rings and vault in Cup Gymnastics Competition;
1984 Tokyo Cup Gymnastics Invitational Championship floor exercise, rings, and vault champion;
1985 23rd World Gymnastics Championships Ring champion, pommel horse, team runner-up, floor exercise third place;
1985 German DTB Gymnastics Grand Prix floor exercise, pommel horse, rings champion, individual all-around, vault runner-up;
1985 Commemorative Gandel Cup Gymnastics Individual All-Around Champion;
1986 7th World Cup Gymnastics Championship All-Around, Pommel Horse, and Floor Exercise Champions, 3rd Place on Rings;
1986 10th Asian Games Gymnastics Team, individual all-around, floor exercise, rings champion, pommel horse, horizontal bar runner-up; 1986 German DTB Gymnastics Grand Prix individual all-around, floor exercise, rings champion, vault runner-up, pommel horse third place;
< p>1986 Rome Gymnastics Grand Prix individual all-around, floor exercise, rings, vault, parallel bars, horizontal bar six championships;1987 National Gymnastics Championships individual all-around champion, floor exercise runner-up;
< p>The 1987 23rd World Gymnastics Championships team runner-up, rings runner-up;1987 14th World University Games individual all-around, rings, team runner-up, floor exercise, vault, parallel bars third place;
1987 Sixth National Games rings champion, individual all-around and floor exercise runner-up, vault, parallel bars third place;
1988 24th Olympic Games team fourth place, floor exercise fifth place;
Won the floor exercise and rings championship in the 1988 America's Cup Gymnastics Competition;
The team championship in the first Expo Cup Gymnastics Competition in 1988.
Honors Received
(Part)
His original movements "suspended from the back of the ring and connected to the right angle support on the front swing", "back to the back with the support of the ring" The hanging front swing is raised to form a support, the pommel horse crosses and turns 90 degrees through a single loop to rise and fall into a handstand, and the parallel bar giant loop turns 180 degrees to form a handstand. "Up", "Ring Li Ning Zheng Li Ning", "Pommel Horse Li Ning Cross" and "Parallel Bar Li Ning Giant Swing"
Won the title of Sportsman in 1980;
In 1983, he was elected as the 1982 National Champion Top ten athletes;
In 1983, he was selected as the best male gymnast in the world in 1982 by the International Gymnastics Federation and the quarterly magazine "World Gymnastics";
In 1983, he was elected to the Sixth National People's Congress Representative;
In 1984, he was selected as the top ten male gymnasts in the world in 1983 by the International Gymnastics Federation and the "World Gymnastics" quarterly magazine;
In 1984, he won the first-class military medal from the General Political Department of the People's Liberation Army Medal, the title of New Long March Commando awarded by the Central Committee of the Communist Youth League and the title of Special Model Worker awarded by the Guangxi People's Government;
In 1984, he was named "The 35 Heroes of Sports in the 35th Anniversary of the Founding of the People's Republic of China";
In 1985, he was selected as the top ten male gymnasts in the world in 1984 by the International Gymnastics Federation and the quarterly magazine "World Gymnastics";
In 1985, he was selected as the top ten national athletes in 1984 and joined the Chinese *** Communist Party;
In 1985, he won the title of international athlete;
In 1986, he was selected as the top ten male gymnasts in the world by the International Gymnastics Federation and the "World Gymnastics" quarterly magazine in 1985;
In 1986, he was selected as the top ten athletes in the country in 1985;
In 1987, he was selected as the best male gymnast in the world in 1986 by the International Gymnastics Federation and the "World Gymnastics" quarterly magazine;
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In 1987, he was elected as the top ten athletes in the country in 1986;
In 1987, he was admitted as a member of the Athletes Committee of the International Olympic Committee and became the only representative from Asia;
In 1988 Elected as a deputy to the Seventh National People's Congress;
In 1988, he participated in the 24th Olympic Games Torch Relay as a representative of Chinese athletes, becoming the first Chinese athlete to participate in the Olympic Torch Relay;
1989 Obtained the International Gymnastics Referee Certificate in 2001 and over the ten years from the 1991 World Championships in Indianapolis, USA to the 2000 World Cup Finals in Glasgow, England, he officiated at all world gymnastics competitions; 40th Anniversary of the 40 Heroes of Sports";
In 1992, he was elected as a member of the Men's Technical Committee of the International Gymnastics Federation for a four-year term, becoming the youngest official of the International Gymnastics Federation in history;
1994 In 1996, he was named one of the "45 Heroes of Sports in the 45th Anniversary of the Founding of the People's Republic of China";
In 1996, he was re-elected as a member of the Men's Technical Committee of the International Gymnastics Federation for a four-year term;
In 1999, he was elected by the International Sports Journalists Association Named "The Best Athlete of the 20th Century";
In 1999, he was selected as the "New China Sports Fifty Stars" jointly sponsored by China Sports News, CCTV and Shandong Weifang Yaxing Group;
In 1999, he was elected as the "Star of the Century" as China's best athlete in the selection co-sponsored by the Chinese Olympic Committee, Huo Yingtung Foundation and China Sports Journalists Association;
In 2000, he was selected as the best athlete by International Gymnastics The Federation was included in the International Gymnastics Hall of Fame, becoming the first world gymnastics celebrity among Chinese athletes
In 2000, he was selected by the International Gymnastics Federation as one of the most prestigious gymnasts of the 20th century;
< p>Hady Finn has won 14 world championships and 106 gold medals in domestic and international gymnastics competitions. He is regarded by many in the gymnastics industry as the most comprehensive male gymnast and served as the chairman of the Men's Technical Committee of the International Gymnastics Federation. Mr. Ke praised him as the most perfect male gymnast he has ever seen;In 2005, he won the "China Charity Award" issued by the Ministry of Civil Affairs;
In 2005, he was awarded the "China Charity Award" by Loughborough University in the United Kingdom. Awarded an Honorary Doctor of Technology;
In 2006, he was selected as one of the 60 Years of Asia selected by Time Magazine in the United States.
Hero;
In 2008, he won the "Outstanding Management Award" issued by the China Management International Research Association;
In 2008, he was elected as the last torchbearer of the 29th Beijing Olympic Games to light the Olympic flame. ;
In 2008, he was commissioned by the United Nations World Food Program and went to Lesotho in southern Africa as a representative of Chinese celebrities to participate in multilateral assistance;
In 2008, he was awarded China's World Innovation by Australia Character - "Golden Kangaroo Award";
In 2008, he was awarded an honorary doctorate in humanities by the Hong Kong Polytechnic University;
In 2009, he was elected CCTV 2008 China Economic Figure of the Year;
In 2009, he won the "Top 30 Sports Players in the 60 Years of China and the United States" selected by the China Sports Journalists Association; "The Most Influential Sports Figure in New China";
In 2009, he was listed in the "60 Philanthropists Who Influence China's Public Welfare", planned by the China Charity Ranking Office and simultaneously released by Philanthropy Times and Phoenix.com;
In 2009, as a representative of the sports community, he was honored on the "Sports Achievement" float for the 60th anniversary of the National Day;
The China Athletes Education Foundation, which was founded in 2009, won the "Special Contribution Award for the 20th Anniversary of Project Hope" ";
In 2009, he was appointed by the United Nations World Food Program as China's first "WFP Anti-Hunger Goodwill Ambassador" and participated in the Chinese government's food aid project to Bangladesh;
In 2009, he was appointed Selected as one of the "40 Most Influential People in China in 2009" by the US "Business Week";
In 2009, he was selected as one of the "Top Ten Most Respected Chinese Entrepreneurs" by the Chinese version of Forbes one;
In 2010, he was elected as the "Golden Decade-The Most Ideological Chinese Entrepreneur" selected by the China Entrepreneurs Association and Peking University Guanghua School of Management;
In 2010, he was The Shanghai World Expo Bureau appointed him as the "Health Ambassador" of the World Expo;
In 2010, he was awarded an Honorary Academician by the Hong Kong University of Science and Technology.
Lighting the Flame
At the opening ceremony of the Beijing Olympic Games held on the evening of August 8, 2008, in the most exciting part of the ignition, no one expected it to be performed by the "Prince of Gymnastics" Li Ning lit up the main cauldron of the Beijing Olympic Games in the "Bird's Nest" of the National Stadium in a "flying trapeze" manner. The moment the Olympic flame was lit, the audience burst into cheers and the atmosphere reached its climax.
The moment for the lighting of the main cauldron of the Beijing Olympic Games, which has been focused by global media, has finally arrived. After Xu Haifeng, Gao Min, Li Xiaoshuang, Zhan Xugang, Zhang Jun, Chen Zhong, and Sun Jinfang passed hand-to-hand, the appearance of "Prince of Gymnastics" Li Ning set off the climax of the entire venue. At this moment, the whole world's attention was focused At the National Stadium in Beijing, China, everyone focused on Li Ning.
Li Ning held the lit torch high in his hand, slowly rose into the air, and made a running posture, circling over the National Stadium. As he moved forward, a scroll of "Auspicious Clouds" slowly unfolded. And the Olympic flame was lit under the main torch tower. In an instant, fireworks and cheers merged into the strongest sound of the "Bird's Nest".
Introduction
After the 1988 Seoul Olympics, he retired and entered the business world. The "Li-Ning" clothing and Jianlibao drinks named after him have sponsored various sports activities for many times. He has made great contributions to the development of sports. With reputations such as "genius", "prodigy", "giant in the gymnastics world" and "Chinese ace", he is one of the few athletes in the gymnastics world to receive such honors.
In more than ten years of gymnastics, Li Ning has won 106 gold medals.
Li Ning was born in Guangxi in 1963. He started practicing gymnastics at the age of 7, entered the national gymnastics team at the age of 17, and retired at the age of 26. In 1981, he won the men's floor exercise, pommel horse and rings championships at the World University Games. At the 6th World Cup Gymnastics Games in 1982, Li Ning won 6 of the 7 men's gold medals, creating a myth in the history of world gymnastics and being known as the "Prince of Gymnastics".
In 1984, in the 23rd Los Angeles Olympic Games, Li Ning won 3 gold medals, 2 silver medals and 1 bronze medal, nearly 1/5 of the total medals of the Chinese delegation. He also became the winner of the most medals in the Olympic Games. athletes.
In 1985, he won the ring championship at the World Gymnastics Championships. In 1986, he won the men's individual all-around, floor exercise, and pommel horse championships at the Seventh World Cup Gymnastics... In his 17-year sports career, Li Ning won 106 gold medals in major domestic and foreign gymnastics competitions. In 1987, Li Ning became the only Asian member of the International Olympic Committee Athletes Commission. In 1999, Li Ning was selected as the "World's Best Athlete of the 20th Century" by the World Sports Journalists Association. His name was on the top of the sports world of the century together with 25 sports superstars such as Muhammad Ali, Pele, and Air Jordan.
After retiring in 1989, Li Ning joined Guangdong Jianlibao Group and founded the "Li Ning" sporting goods brand. Taking the opportunity of sponsoring the Chinese delegation at the 1990 Asian Games, Li Ning started the business of Li Ning, thus creating a It is the first brand management of sporting goods in China. At the 1992 Barcelona Olympics, "Li-Ning" was selected as the exclusive award-winning equipment for the Chinese sports delegation, thus ending the history of Chinese athletes wearing foreign sports brand clothing at the Olympics. After ten years of development, "Li Ning" has already become the number one brand of sporting goods in China. Now, Li Ning is leading his company to stride towards the goal of brand internationalization. At present, "Li Ning" has signed agency agreements with dealers in nine overseas countries and regions...
In the spirit of "origin" With the spirit of "for sports, for sports", Li Ning has been actively supporting sports at home and abroad. During the process of Beijing's Olympic bid, Li-Ning was an enthusiastic sponsor. After the successful bid, Li-Ning will continue to promote the development of China's sports industry. In addition, Li Ning himself is also very enthusiastic about public welfare undertakings. Li Ning personally serves as the ambassador of the "China Marrow Bank"; is a director and ambassador of the "China Health Express" charity foundation, helping cataract patients in poor and backward areas restore their vision; personally participates in the "Shark Protection Action", calling on the whole society to protect wild animals; founded Founded the "China Athletes Education Foundation", dedicated to the vocational skills training of athletes and the construction of Chinese Athletes Hope Primary School; established the "Guangxi Li Ning Foundation" and the "Zhenmei Foundation" to devote themselves to education, sports, disaster relief and other public welfare in Guangxi. cause. According to incomplete statistics from the "Hurun Charity List", in 2008 and 2009, Li Ning's investment in public welfare and charity reached 101 million yuan and 110 million yuan respectively.
Li-Ning Sports Brand
Founder
Founder’s Overview
In 1990, Li-Ning Co., Ltd. started in Sanshui, Guangdong. Since its establishment, it has worked hand in hand with the Chinese Olympic Committee to promote the development of Chinese sports through the sporting goods business and spare no effort to sponsor various events. In 1995, Li Ning Company became the leader in China's sporting goods industry. In 2005, Li Ning Company continued to maintain its leading position in the industry, with sales reaching a record high, and sprinting towards the goal of becoming a first-class international brand. On December 30, 2008, in the "2008 World Brand Value Laboratory Annual Award" selection event held by the world's authoritative brand value research institution - World Brand Value Laboratory, Li Ning won the "2008 World Brand Value Laboratory Annual Award" with its good brand impression and brand vitality. "China's Most Competitive Brand List" award has won widespread praise from consumers.
The professional attributes of products are the basis for competition in the sporting goods industry. Li Ning regards product research and development as a race to continuously create and refresh records. As early as 1998, the company established the first local company's product design and development center for clothing and shoes, becoming the first Chinese sporting goods company to develop independently. In 2004, Li-Ning Company cooperated with the Department of Human Movement Science of the Chinese University of Hong Kong to develop Li-Ning products. The mechanical properties of the sports shoes produced by the company are tested in sports biomechanics, a foot shape database of professional athletes is established, and data collection and analysis of professional sports characteristics are carried out to further improve the professionalism and comfort of the product. After fifteen years of exploration, Li Ning's products have developed from a single sportswear to multiple series such as sportswear, sports shoes, and sports accessories. In the near future, Li-Ning will strive to become a world-class brand and provide professional sports products to athletes and sports enthusiasts around the world. Because of this enthusiasm, Li Ning Company has the largest sporting goods distribution network in China. At the same time, Li Ning's international network is also constantly expanding and has now entered 23 countries and regions.
Behind every championship team, there must be an effective management method. The same is true for Li Ning Company.
In practice and exploration, a set of strategic planning models and management systems suitable for itself have been formed, allowing the company to operate smoothly and implement strategies decisively and quickly. At present, Li Ning is establishing an information system nationwide with ERP as the starting point, comprehensively integrating product design, supply chain, channels, retail and other resources, developing e-commerce, and further improving operational efficiency and brand image.
"Promote China's sports industry and let sports change our lives" is the original intention of Li Ning's establishment. Li Ning Company never gives up any efforts to achieve this mission. Since supporting the Chinese sports delegation at the Beijing Asian Games in 1990, Li-Ning has invested heavily in sponsoring sports and created tens of thousands of jobs.
The unique corporate culture is the baton for every part of Li Ning Company to work closely together and strive forward, making all suppliers, dealers, and service providers partners, and allowing all employees to work together. Li Ning people believe that people have unlimited potential. Sports make people more confident, dare to perform, constantly explore potential and surpass themselves - this brand concept is always put into practice: in 1990, Li Ning became the first Chinese company to sponsor the Chinese sports delegation at the Asian Games. A sporting goods company; in 1992, Li Ning Company provided award-winning equipment for the Chinese Olympic delegation and became the first Chinese sporting goods company to sponsor the Olympic Games; in 1993, Li Ning Company took the lead in establishing a franchise marketing system nationwide; in 1998, Li Ning Company It took the lead in building China's first sportswear and shoe design and development center in Foshan, Guangdong; in 1999, Li Ning cooperated with SAP to introduce AFS clothing and shoe solutions, becoming China's first sporting goods company to implement ERP; 2004 In 2005, Li-Ning Company was successfully listed on the main board of the Hong Kong Stock Exchange, becoming the first Chinese sporting goods company to be listed overseas; in 2005, Li-Ning Company became the official partner of the NBA; in 2006, Li-Ning Company became the official market partner of ATP China.
Development History
In 1990, when Li Ning Sporting Goods Co., Ltd. was founded, it worked hand in hand with the Chinese Olympic Committee to promote the development of Chinese sports through the sporting goods business and spared no effort to sponsor various sports events. sporting events. In 1995, Li Ning Company became the leader in China's sporting goods industry. In 2004, Li Ning Company continued to maintain its leading position in the industry, with sales reaching a record high, and sprinting towards the goal of becoming a world-class brand... New Li Ning LOGO after July 2010●< /p>
1990-1992---the establishment stage
● 1993-1995---the rapid development stage
● 1996-1998-- -Operation adjustment stage
● 1999-2001---Second development stage
● 2002-2003---Brand remodeling stage
● From 2004 to present------Professional development stage
In 1989, Mr. Li Ning began to prepare Li Ning's design plan. In April of the same year, the "Li Ning" trademark was officially registered.
In May 1990, Li Ning Company started in Sanshui, Guangdong, engaged in the production and operation of "Li Ning Brand" sportswear
In August 1990, "Li Ning Brand" sportswear was selected As the designated clothing for the torch relay of the 11th Asian Games, the Chinese national team's award-winning clothing for participating in the Asian Games, and the designated clothing for Chinese and foreign reporters, the "Li-Ning brand" has spread throughout the country along with the Asian Games torch.
In 1991, Li Ning Company began to fully operate Li Ning brand sportswear and sports shoes.
In 1992, Li-Ning brand equipment was selected as the designated award-winning clothing and award-winning shoes for the Chinese delegation at the 25th Barcelona Olympic Games, ending the history of Chinese athletes using foreign sporting goods at the Olympics.
In 1993, Li Ning Company moved to Beijing.
In 1993, Li Ning Company took the lead in establishing a franchise marketing system nationwide.
In 1995, Li Ning participated in the "China Sporting Goods Expo" in Tianjin, and its order volume accounted for half of the total turnover, making it the leader in China's sporting goods industry.
In 1996, Li Ning Company sponsored the Chinese sports delegation to participate in the 26th Atlanta Olympic Games.
In 1997, Li Ning Company built the Li Ning Gymnastics School in Foshan, which was the first gymnastics training institution invested by a company.
In 1997, Li Ning Company established a self-operated distribution network across the country.
At the beginning of 1998, Beijing Li Ning Sports Goods Co., Ltd. was established.
In March 1998, Li Ning Company took the lead in building China's first sportswear and shoe design and development center in Foshan, Guangdong.
In April 1998, Li Ning Company cooperated with the American DuPont Company (now INVISTA) to introduce CoolmaxR fabric.
In August 1998, China encountered a flood disaster that had never happened in a century. Li Ning Company provided disaster relief of 6 million yuan to Jiangxi, Anhui, Hunan, Hubei, Northeast China and other places.
In 1999, Li Ning Company cooperated with SAP Company to introduce AFS clothing and footwear solutions, becoming the first sporting goods company in China to implement ERP.
In June 2000, Li-Ning Company successfully sponsored the French Gymnastics Association, and Li-Ning brand products became "the only competition and award-winning equipment for the French gymnastics team."
In 2000, Li Ning Company sponsored the Chinese sports delegation to participate in the 27th Sydney Olympic Games. The "Dragon Suit" and "Butterfly Shoes" were rated as the "Best Award-winning Equipment" by reporters from various countries.
In 2001, Li Ning Company signed contracts with famous Italian and French designers, and its product design embarked on the road of professionalization and internationalization.
In July 2001, the Chinese diving team wore "Li Ning" diving suits to compete in the World Diving Championships.
In October 2001, Li Ning's first overseas brand image store opened in Santander, Spain.
In December 2001, Mr. Li Ning served as the "Charity Ambassador" of the "China Marrow Bank".
Li Ning Brand
In 2001, Li Ning Company's turnover reached approximately 734 million yuan. Li Ning Brand In 2002, Li Ning Company
established a new brand positioning: Li Ning, everything is possible.
In 2002, Li Ning established a cooperation with DuPont (now INVISTA), and Lycra fabrics were widely used in Li Ning brand clothing.
In September 2002, Li Ning provided one-piece uniforms for the Spanish women's basketball team to participate in the 14th World Women's Basketball Championship.
At the end of 2002, Li Ning established the company's mission, vision, values ??and business development strategy.
In 2002, Li Ning's turnover reached approximately 958 million yuan.
In August 2003, the third-generation "Li-Ning" image store was launched nationwide.
In November 2003, the "Li-Ning Cup National College Futsal League" was officially launched in 13 provinces and cities including Beijing, Tianjin, and Shanghai, and carnival activities were launched across the country.
In November 2003, the E-POS project was officially launched, marking the beginning of the comprehensive launch of the channel management information system by Li Ning Company. Ning Company signed a contract with the Chinese National U18 Men's Basketball Team to cultivate talents for the Chinese Men's Basketball Team in the 2008 Olympic Games. , Li Ning Company also began to enter the professional field of basketball.
In December 2003, Li Ning Company cooperated with Tsinghua University School of Economics and Management and University of Technology Sydney Business School to jointly launch the first Sino-foreign cooperative sports management master's program to cultivate outstanding sports management talents for the 2008 Beijing Olympics. .
In December 2003, Li Ning Company donated materials worth 10 million yuan to earthquake and flood-stricken areas such as Inner Mongolia, Jiangxi, Shaanxi, Yunnan, Guangxi, and Hunan.
In 2003, Li Ning's turnover reached approximately 1.276 billion yuan.
In February 2004, the first Li-Ning brand professional football shoes were signed with the Spanish Basketball Association and signed with the Spanish men's basketball team and women's basketball team until 2008.
On June 28, 2004, Li Ning Co., Ltd. was successfully listed on the main board of the Hong Kong Stock Exchange (stock code: 2331). This was the first mainland sporting goods company to be listed in Hong Kong.
In August 2004, Li Ning Company sponsored the Chinese Olympic delegation for the fourth time. The "Splendid China" award-winning uniforms and "Aurora" award-winning shoes complemented each other in Athens.
In August 2004, Li Ning Company cooperated with Dr. Ned Frederick of Exeter R&D Company in the United States to jointly devote themselves to the research and development of the core technology of Li Ning sports shoes.
In September 2004, the first Li-Ning brand professional basketball shoe Freejumper came out, marking Li-Ning's entry into professional basketball products. In September 2004, the Li-Ning Co., Ltd. Group strategic project was completed.
In October 2004, we cooperated with DRD Design Office to design Li Ning sports shoes.
In October 2004, Li-Ning Super League signed a four-year strategic cooperation agreement with the China University Basketball Super League (referred to as the Super League), becoming the only designated sports equipment sponsor of the Super League.
In November 2004, the Hong Kong design research and development center "Li-Ning Sports Technology Development (Hong Kong) Co., Ltd." was established, focusing on the design of Li-Ning brand clothing products.
In January 2005, Li Ning signed a contract with the NBA and became the official marketing partner of the NBA.
In April 2005, Li Ning Company and NetEase formed a partnership to jointly create a new "Li Ning-NetEase Sports Channel".
In April 2005, Li Ning Company reached a strategic cooperation with Swarovski Company, the world's largest cut crystal manufacturer.
In July 2005, Li Ning Company joined China International Group and has moved towards an international brand strategy.
In January 2006, Li-Ning Company signed a contract with the famous NBA Cleveland Cavaliers guard Damon Jones. Damon Jones will wear Li-Ning boots in the NBA. The Li-Ning brand became the first Chinese sports brand to appear in the NBA.
In March 2006, Li Ning 001 limited edition was launched. This is the first time a Chinese sports brand has released limited edition sneakers.
In April 2006, Li Ning Company and the International Men's Professional Tennis Players Association ATP (Association Tennis Professional) officially announced the establishment of China's official market partnership in Beijing.
In April 2006, Li Ning Company and the China University Sports Association reached an agreement to jointly create a new Chinese University Football League.
In April 2006, Li Ning Company signed a contract with the Vietnam Football Federation (VFF) in Hanoi. Li Ning Company will provide equipment for the Vietnamese national men's and women's football teams and the Vietnam national U23 men's football team in the next three years.
In April 2006, Li Ning Company and the International Men's Professional Tennis Players Association ATP (Association Tennis Professional) officially announced the establishment of China's official market partnership in Beijing.
In June 2006, NBA Cleveland Cavaliers player Damon Jones was invited by Li Ning Company to visit China. During the seven-day trip, Damon visited Beijing, Hangzhou and Shanghai and had close contact with Chinese consumers.
On August 14, 2006, the Li-Ning brand teamed up with Mr. O'Neal, one of the top 50 NBA superstars, to jointly launch the "Li-Ning" SHAQ series of professional basketball product lines and jointly develop China. basketball market.
On September 5, 2006, Li Ning Company launched a professional technology platform for shoe products - "Li Ning Bow" shock absorption technology. "Li-Ning Gong" is the first sports shoe R&D technology platform in China, marking that Li-Ning's sports shoe technology capabilities have become one of the world's leading companies.
On September 12, 2006, Li Ning brand officially signed a contract with the Sudan National Track and Field Team. The Sudanese national track and field team will compete in the 2008 Beijing Olympics wearing training uniforms, competition uniforms and medal-winning uniforms specially designed by Li Ning Company.
At the end of 2006, Li Ning Company won the "Hua Wang Gold Label Nomination Award"
On January 5, 2007, Li Ning and CCTV worked together to create a new image of the sports channel
On January 12, 2007, Li-Ning signed a contract with the Argentine National Basketball Team, taking its brand internationalization strategy a step further
On January 29, 2007, Li-Ning signed a contract with the Swedish Olympic Committee to become the designated sports equipment cooperation partner for the Olympic delegation. Partners
On April 30, 2007, Li Ning Company and Beijing Sport University joined hands to promote and support the development of rural sports in China and "sport together" with rural physical education teachers
June 25, 2007 , Li-Ning signed a contract to become the "official partner" of the Spanish Olympic Committee to compete in the Beijing Olympics
On September 24, 2007, a Chinese sports brand signed a contract with a top tennis player for the first time - Li-Ning joined hands with Ljubicic to ride on the international stage. Tennis
On November 15, 2007, Li Ning acquired a 57.5% stake in the famous table tennis brand "Double Happiness"
On March 17, 2008, Li Ning was awarded the "First Advertising Media" First-level advertising partner"
In May 2008, the Li Ning Foundation and Li Ning Company donated 12.49 million yuan to the Wenchuan earthquake-stricken area
On July 31, 2008, Li Ning Company announced Announcement: On July 31, it signed an agreement with Italian sports brand Lotto Sport to obtain the brand’s exclusive 20-year franchise in China at a price of no less than HK$1 billion.
In 2009, Li-Ning officially obtained the sponsorship rights of the Chinese National Badminton Team, overwhelming YONEX's history of dominating the world badminton world.
In 2010, signed a contract with Norwegian javelin thrower and javelin world champion Andreas Thorhildsen.
On July 1, 2010, Li Ning Company launched a rebranding, and a new Li Ning was born.