No matter what industry you are in, opening a business is a great time to do activities to make money. If your store opening requires an activity plan, are you ready? The following are the beauty products I have carefully collected I will share with you the new hair salon opening event, come and enjoy it.
Beauty salon new store opening event 1
1. Those who purchase VDS or Youlan Bell shampoo within 7 days of opening can enjoy 1 yuan perm or 1 yuan hair dyeing service;
2. When you purchase in the store, you will get a free Yingpaier travel set (men: one shampoo, one conditioner; women: one shampoo, one conditioner, one elastin);
3. Within the first 7 days of opening, you will get a membership stored-value card for free, deposit 100 to get 20, deposit 300 to get 80, and deposit 500 to get 130. At the same time, future projects will enjoy a 6.2% discount on the member price, and products will enjoy a 25% discount on the member price. ;
4. Discount card discount for 7 days after opening: 150 yuan (15 times) hair washing card, only sold for 100 yuan (15 times);
5. Milan Xuan Get a low-temperature biochemical perm once and get a free bottle of spring hair worth 68 yuan;
6. With the opening brochure attached, you can get a 10 yuan discount on hair styling and hair straightening;
7. Within 7 days of opening, you can enjoy 7 free services if you purchase 380 yuan of Victoria laminating film;
Note: 3,000 promotional leaflets will be produced and printed, please pay attention to the distribution group when distributing promotional leaflets
Sponsor 3 nearby large bars for promotional activities 3 days before and after the opening. The prizes are provided by our store
First prize: a set of British ENPIR Victoria pour-over film worth 380 yuan. This pour-over film can only be used in our store. (1 person)
Second prize: a VDS olive oil 160 yuan washing and care set (2 people)
Third prize: a 3-time shampoo card ( 5 people)
Fourth Prize: Enjoy a 50% discount on items during the opening period with the bar consumption voucher (10 people)
The bar is required to publicize the opening date and date of the store in public during the lottery. Location, store name and opening preferential policies
From the increasing number of messages, phone calls, emails, QQ messages, and the classification of store consultation questions made by my teaching assistant: there are a large number of managers Ask questions about store promotions. I briefly explained the relevant content of the store activities to repay everyone's trust in me.
I will first divide store activities into two aspects: new store activities and old store activities to discuss this issue:
The design of activity content for new store openings first depends on the store being operated. The overall positioning, such as: customer grade positioning, team level positioning, store decoration style positioning, store business model positioning, etc. Secondly, it depends on what is the purpose of designing this activity? Is it to increase performance, to promote the store's popularity, or to show the strength of the team? The purpose of the activity is different, and the content of the designed activity is very different. So the activities are not cookie-cutter. However, many of the store opening activities we saw were very similar, so the results were similar failures. Therefore, the opening activities of new stores are not designed casually, and must be positioned with reference to the above information.
The design of event content for the opening of an old store is relatively simple, because he can refer to your past store operations and in-store business data as a reference. Most of the activities of old stores are a kind of promotional management plan adopted when the performance is not ideal, there are too few customers, or the competition is too high. Therefore, whether the purpose of old store activities is to increase the number of customers or to increase the amount of consumption per customer, you must understand it before starting to design activities. From a professional point of view, activity means that if a problem occurs during the operation of your store, it means that a disease has occurred. How do we use the store data as a reference to prescribe medicine to treat this disease? Otherwise, if your performance every day is better than you imagined, you will be too lazy to engage in activities. Therefore, doing activities without referring to the data is the same as taking medicine indiscriminately when you are sick. For example, if your store has 600 customers per month, 450 of them will get perming customers, and only 100 of them will get hair dyeing customers. If the activity you design is a 50% discount on hair perms, then your activity will be a complete failure.
But I found that many domestic business managers designed a lot of such activities when designing activities, and in the end they lost performance and employees. Therefore, our business managers should standardize our business processes in the future store operations, keep data at all times, refer to the data, and do not rely on feelings to conduct store promotions.
1. Preparation for road show promotional activities
Early preparation:
1. Who should the promotional activities serve and what purpose should be achieved. .
2. Make it clear why you want to conduct promotional activities.
3. The location, time and what kind of activities will be carried out.
4. Understand the event location and communicate with relevant departments in the community.
Material preparation:
1. A round or square glass table. The center of the table should be labeled with the hair salon logo (can be silk-screened or stickered), 3 chairs. 4 handfuls.
2. It is necessary to be equipped with a pull-out exhibition stand or a _exhibition stand to display the image of the event. When the exhibition stand is opened, attention should be paid to the wind direction and size of the weather, and the exhibition stand should be fixed in a timely manner.
3. If a large arch is placed during a road show promotion, the event location should be checked before the event to determine the placement location, power supply conditions, check the quality of the arch, the condition of the blower, etc.
4. If there are TV sets and related audio and video equipment in the road show promotion, the equipment should be tried and debugged before the event to ensure the smooth progress of the event.
5. For road show promotions, product samples, demonstration props, promotional materials, promotional leaflets, and various display boards must be prepared for the customer base.
6. Roadshow promotions are aimed at direct customer groups, and small items such as pens, paper, gifts, and drinking water need to be prepared.
Personnel preparation:
1: One to two business personnel (the business personnel must have certain experience in products and activities), plus 2 to 4 sales promotion girls (A: They are generally young women, and their height is generally above 162cm, so youth and people-friendly are preferred).
2: All business personnel must dress uniformly (usually dark suits, white shirts, dark leather shoes, and badges); sales promotion girls wear promotional uniforms uniformly issued by the hair salon (note: dark shoes must be worn High-heeled leather shoes, and must wear the company's uniform angel hat).
3: Pre-job training must be conducted for promotional personnel before the event (training content includes: promotion purpose, promotional staff positioning, promotion-related etiquette, information sending, hairdressing knowledge explanation, customer communication, and end-of-event clearance matters ).
2: Declaration of activities.
This is a necessary procedure, and regional activities must be approved by the company before they can be carried out.
The content is the plan and cost submission.
1. Activity plan: background analysis; activity purpose; activity time, location, event person, hosting format, content; activity operation control; emergency measures, etc.
2. Expenses: Expenses required for the activity and within the budget.
3. Community activities.
Product display, how to attract passers-by and permanent residents to participate, product demonstration and consultation, appointment registration.
Description: The purpose of the event is to let potential consumer groups around the hair salon know the brand of the hair salon and understand the hair care products when choosing a hair salon. The focus of the event is to let the audience understand the knowledge and characteristics of hair care.
Three: Development of activities
1. When launching an activity, you should first pay attention to the increase in popularity and the interaction between the audience and the promoters.
2. Pay attention to the targets to whom the information is sent (some may be rival hair salon intelligence personnel) and their key targets.
3. Pay attention to the orderliness and standardization of the scene, and pay attention to collecting the contact information of interested and intended audiences during the process of explaining and promoting the hair salon project.
Four: End of the event
When the event is over, the venue must be cleared first. At this time, the promotional materials should be sorted, sorted, and packaged for next use. Secondly, after the event, we focus on the summary of the event, analysis and focus on return visits and follow-up services to intended customers.
Beauty Salon New Store Opening Event 2
Promotional Activity Theme:
To welcome the Mid-Autumn Festival and celebrate the National Day, the salon will give gifts and surprises!
Promotional activity time:
September 27, 20__ - October 8, 20__
Promotional activity purpose:
1. Through this Double festival promotions to increase the popularity and brand influence of hair salons;
2. Increase new customers and stabilize old customers;
3. Stimulate the consumption desire of customers during the Mid-Autumn Festival and National Day, and enhance The turnover of the hair salon;
4. Make customers feel good and enhance the brand image.
Contents of the promotion
(1) Hairdressing package at a discounted price
On the day of the event, the salon launched a hairdressing package of 188 yuan, including washing, cutting and blow-drying. Hair dyeing, ion perm, and styling are integrated into the hair salon activities to create a full range of services for customers entering the store during the Mid-Autumn Festival and National Day. It also comes with a statement that if you are not satisfied within one week, you can have it redone free of charge, so that customers can enjoy high-quality services.
(2) Limited edition hairdressing packages
Nowadays, many businesses like to make limited edition promotional packages to win the favor of customers. Indeed, many customers will be attracted by "limited edition". At this point, the hair salon can also launch a 100-yuan hair care package for the first ten customers entering the store on the day of the event, including hair cutting, ceramic perm, care, and of course, small gifts carefully selected by the hair salon.
(3) Group purchase of hairdressing packages
Nowadays, many young people like to go online to buy some things in groups. Not only are the prices favorable, but the quality is also guaranteed. Therefore, some hair salons will also conduct holiday group buying promotions on group buying websites, so good promotional content is the only way to attract customers' desire for group buying.
Hair salons can run promotions during the Mid-Autumn Festival and National Day that offer 50 yuan back for every 200 yuan spent, or the first 20 customers entering the store can enjoy the high-end hair products the salon has improved.
(4) Family Hairdressing Package
As everyone knows, we all need haircuts and hair care, so hair salons can launch family hairdressing packages for parents to bring their children. When you get up to get a haircut, the hairdresser can also ask the barber to design some mother-daughter hairstyles, or father-son hairstyles, to stimulate the whole family's desire to get a haircut together.
Promotional precautions
1. Before holding promotional activities in a hair salon, ensure the quality and safety of all hair salon products to avoid harming customer safety.
2. All staff in the hair salon must have a good understanding of their job responsibilities in advance, that is, know what they will do during promotional activities to avoid causing confusion among personnel.
3. After the hair salon has formulated a promotion plan, it must first start to promote some activities, such as making display racks, posters, or Weibo promotions, so that customers can understand the promotion content of the hair salon.
Beauty salon new store opening event 3
1. Determination of event date and period. (April 6)
2. Form and purpose of opening activities: Gong and drum performances in front of the beauty salon, song and dance performances combined with service consultation, product sales with prizes, and promotion of beauty salon business projects to enhance beauty Improve the overall image and popularity of the hospital, attract new customers, stabilize old customers, and increase turnover.
3. Activity theme: grand opening ceremony, song and dance performances.
4. Reward method: divided into three rounds
1. First round of lottery: Anyone who purchases an 88 yuan card on site can participate in the lottery and the prizes are as follows: ① 10% of people will get a free Zhuhai ticket The final lottery tickets for Haiquanwan Tour ② The prizes for the other 90% of people are as follows: 300 yuan for nursing items, 200 yuan for nursing items, steel and porcelain home covers, jewelry boxes, shawls, stainless steel cups, eyelash curlers or powder puffs.
2. In the second round of the lottery, all customers who received the lottery tickets will participate in the second round of the lottery for a free one-day trip to Zhuhai Haiquan Bay.
3. The third round of the lottery for a free one-day trip to South Korea. Customers who have won Korean tour lottery tickets will participate in the third round of lottery
5. Notification form: dispatching orders, notifying old customers by phone 1. Dispatch orders 3 to 5 days in advance until the event on-site.
2. Notify old customers by phone 3 days in advance.
6. Determination of Gong and Drum Team, Dance Performers and Singers 1. Contact the Gong and Drum Team in advance. 2. Determination of dance performers: Consider inviting professional actors from vocational dance schools to perform aerobics, aerobics, disco and other upbeat dance music. 4~6 is called good. 3. After confirming the singer, you can consider hiring a band. The band will have 1 to 2 singers. 4. The host is determined. 5. The beauty salon staff prepares small performances (1~2, manual exercises, chorus, etc.)
7. The venue in front of the door is determined (one week ago)
8. Preparation of promotional materials 1. Arrange a colorful balloon arch in front of the door 2. Beauty salon banner: Grand opening bonus 3. Preparation of leaflets: 1,000 copies 4. Preparation of store business cards 5. Preparation of vouchers 6. Consumption, rewards, and customer information during the event Registration 7, product posters, product manuals, price lists, etc. 88 yuan card
9. Equipment preparation: audio, microphone, background music, color TV for skin tester, and power socket for the instrument.
10. Preparation of products and prizes 1. Preparation of sales products 2. Preparation of prizes and gifts.
11. Other preparations 1. Product exhibition stand and tablecloth. 2. Lottery box. 3. Organize etiquette and product knowledge training for all employees. 4. Organize all employees to learn the plan and master the donation methods. 5. Personnel are divided into responsibilities.
12. Preparation the day before the event 1. Hang the banner in front of the door. 2. In-store product display: The main products should be placed in a prominent location, preferably in the middle of the product display cabinet. 3. Create in-store sales atmosphere: poster posting, product promotion pop, etc. 4. All employees should study the plan again, use the same commitment caliber, and carry out pre-war motivation and mobilization. Implementation details on the opening day 1. Personnel organization 1. There will be a general person in charge of the event, who will be the manager. Responsible for the command, implementation, coordination and problem solving of the entire activity. Have the final say on the event. 2. Event host, responsible for hosting the event, mobilizing the atmosphere, explaining the performance, etc. 3. A dedicated person will distribute event flyers. 4. After the customer has finished spending, a designated person will be responsible for drawing and receiving the prize. 2. On-site preparation 1. From 8:00 to 9:30, arrange the balloon arch, check the layout, product information desk, product exhibition stand, skin test stand (power supply and socket), prize stand, display of floor-standing product POP, and other related unfinished work details. 2. From 9:30 to 10:00, the general commander organizes a meeting of heads of departments to coordinate among the hosts, dancers, band singers and other heads. 5. From 9:30 to 10:30, the lion awakening with gongs and drums will be held at the right time. 6. 9:30~10:30, audio adjustment, background music playing. 3. The event begins 1. At 10:30, the opening performance begins. (See the attached table for the process) 2. During the event, the host will give on-site explanations, ask questions with prizes (beauty salon location, projects, features, how many days of the event, etc.), and introduce the day's activities in a timely manner. 3. During the event, consultations will be conducted at the same time, and orders will continue to be dispatched on site. 4. During the event, the event program will be flexibly adjusted in a timely manner according to the actual situation, and all departments will cooperate closely. This plan is the most reference plan, and the details can be flexibly adjusted according to the actual situation.
Beauty salon new store opening activity 4
1. Image preparation
Appearance, appearance, 30 minutes of preparation, three seconds of impression, three minutes of expression (concise summary). Act like an expert.
2. Mental preparation
Be fully mentally prepared, fight, and overcome difficulties. Don’t go without sales for a few days and your face will become dull. People who want to give money will When you come in, you will feel like you have touched a bad luck, and you will leave immediately. At any time and at any time, be as high-spirited and passionate as if you are facing a battle, affecting everyone around you. Do it cheerfully, cheerfully, and happily, which means that you should let your soul keep up with it and enjoy it at all times. Cheerfulness is like a magnet, which will invisibly retain wealth.
3. Preparation of in-store facilities - Create a warm environment for beauty and skin care care.
Warm and innovative, with complete hardware - air conditioning in summer and heating in winter, these are the most basic facilities. Even though the majong is small, it must be fully equipped, and customers can protect the cupboard.
When displaying the display cabinets, high-end products are mainly from the same series. The first thing customers see is the high-end products. Low- and mid-price products are placed slightly lower. The display bar can display your graduation certificate. , photos, posters, certificates of honor. The products must be listed completely, so that people will have the desire to buy at a glance. The cosmetics should be placed uniformly, and some green and fashionable decorations should be placed. For example, a white lily can be placed next to the elegant and beautiful white box of Ruihen, which reflects the The elegance and nobility of this set of products also reflect the purity and safety of the products. In summer, you can put some cucumbers on the vine, which are green and green, showing an environmentally friendly and natural look. The bedding uses the company's logo-branded bedspreads, sheets, and towels (ordered from Fourth Sister), reflecting professionalism. At least two sets, replaced once a week!
Various printed leaflets for beauty projects in beauty salons, including green beauty products. Let every customer read the promotional materials in their free time before entering the treatment, and give the read promotional materials to the customer before leaving for Perfect Beauty. The beautician's verbal product recommendations leave an auditory impression on the customer, and the promotional materials the customer takes back visually deepen this impression. In addition, posters of relevant products in beauty salons should be hung (pasted) in conspicuous places in the beauty salon. Certificates of relevant product quality inspections, corporate honorary medals, etc. can build customers' confidence in beauty, especially those issued by national-level institutions. The certificate will play a big role in attracting customers and selling products. Relevant information can be downloaded and printed from the company's website - the R&D organization's webpage.
4. Preparation of items in the store
Special products for product demonstration: cleansing cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow razor , eyebrow clips, eyebrow scissors, saline, cotton wool, alcohol, plastic wrap, film guide bowl, mirror, cotton pads, etc.
5. Preparation of professional knowledge
This is the most important point in all preparations before opening! Without this item, there will be nothing, and you will not make money. Whether the cleansing steps are rigorous and fluent and impressive, whether the massage techniques are comfortable and make people linger, whether the skin diagnosis is accurate, and you must not prescribe the wrong medicine, otherwise it will harm others and yourself, and you will be unable to deal with it. If you don't have the ability to practice as quickly as possible, it's useless to be impatient. Practice will make perfect.
6. Carefully plan to lay the foundation for good activities
Based on one to two months of trial operation, issue a large number of experience card items to allow acquaintances and friends to experience the product. The main focus is on selling goods, which is a process of raising fish and paving the way for valuable gifts for the event. If you want to do this project after experiencing eye fire therapy, the fee is 15 yuan per time. To experience the spa skin irrigation, the fee is 20 yuan per time. This will lay a good foundation for the event's gifts and be a good customer during the trial opening period. Make referrals and see the results.
The grand opening will be held 2 months later. The theme is mainly festive. Posters with gifts and gifts will be posted 3 days in advance. Sales will not be sold before the time.
Predict the number of people coming to the store in advance, and call them one by one to agree on a time. On the same day, I would like to encourage everyone who carries out pre-war mobilization, give encouragement to those who issue orders, express gratitude to the dealers who come, and report on the situation of customers in the store. It has been determined how many customers will be present that day and what kind of situation they will have. Division of personnel:
Order issuing staff (enthusiastic and confident), reception staff (store manager): familiar with customer situations, good transfer (demonstrators), product demonstrators (senior store managers, dealers) ), order pressing personnel (dealers with certain sales experience): they are familiar with the day's activity plan, are good at shaping the value of accessories, and have certain experience in order pressing.
Coordinate with language and personnel, introduce the situation, and achieve sales goals. Generally, in counties, there are not many customers in the morning and results are produced in the afternoon, while in towns and cities, there are more people in the morning and fewer people in the afternoon but there is a certain quality. Strive to distribute products to customers. If the customer does not get an order from the dealer, if you are familiar with her, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to be delivered to achieve the order. purpose. Cooperate well, stay close to you at all times, understand the psychology and trends of customers, and be optimistic about the dealer's eyes.
7. Summary of activities
At the end of the day, summarize the situation of the day. Did I have a lot of new customers but low sales? Or sales are high but there are few customers.
The gratifying thing is the number of customers. Before opening half a year, you must check the customers, not the money. Customers are extended wealth. If a customer has a demand for a certain product but has not purchased it, be sure to write it down and continue to provide follow-up introduction and service. Which customer is equipped with weekly care or not with daily care? We will give them a trial of the product and follow up on the results after use.
Beauty Salon New Store Opening Activities 5
(1) Successful Promotional Cases:
Customers came to the store to have their hair washed fifteen times a month and received a free perm. .
Through such promotional activities, several purposes can be achieved.
1. We can set the price of free perms at 300 to 500 yuan, which can change the consumption habits of customers in the future and improve their consumption levels.
2. Shorten the consumption cycle. Customers may have had their hair permed once every three months, but because the store provides free perms, the perm cycle has been shortened to once every two months.
3. Old customers bring guests. The event design does not limit individuals to wash their hair, but a customer only washes his or her hair less than fifteen times a month. Therefore, old customers will bring their friends and family members to the store to have their hair washed, and these people become new customers.
4. Increase the designer’s reputation and the store’s popularity. If an old customer is satisfied with the designer's service, the customers he brings will definitely request the services of a certain designer, thus increasing the degree of designation. When carrying out this activity, you may need to promote it through the media (flyers, etc.). This will shock the business district. As a result of word-of-mouth, the store's popularity will also increase invisibly.
5. Such activities will inevitably mobilize all the manpower in the store. The number of customers coming to the store to wash their hair will increase, and the store will be busier. However, in order to achieve the purpose of promotion, the service quality must be more delicate. Although the hair perm is free, it is more attentive than usual. With the mobilization of all people, it will definitely boost morale and achieve the effect of increasing team spirit.
6. After the entire activity is completed, the skills of employees will definitely be improved.
Many people may suspect that giving away a free perm may cause the store to lose money, and the gain outweighs the gain. In fact, this is not the case, because the customer will not reduce the number of perms just because you give him a free perm. He may perm his hair five times a year instead of four times a year. In addition, the boss only needs to pay more for perm water and assistant bonuses, which are about 50 to 80 yuan. Spending such a small cost can reap great benefits. Because the number of customers coming to wash their hair has increased significantly, the profits gained are far greater. Much higher than the cost of a perm.
By carrying out such activities, the boss does not need to worry about costs, but can actually improve performance, the designer's performance will grow, and the assistant's bonus is expected to increase.
(2) Promotion failure case: 40% off on hair perm.
The discount activities that were originally thought to improve performance have the following shortcomings:
1. Reduce in-store revenue. The original price of a perm might have been 200 yuan, but because of the 40% discount, it became 120 yuan, and the store lost 80 yuan in revenue.
2. Discounts cannot create attraction. For old customers, they don’t come to the store to get their hair permed because of the discounts. They probably want to perm their hair. For new customers, discounts are not very attractive because there are too many discounts like this.
3. Consumption levels have declined. In the past, a customer might be used to getting a hair perm that cost 200 yuan, but now he only has to pay 120 yuan. In this way, his consumption habit may change to a hair perm that costs 150 yuan, and his consumption level will drop.
4. The cycle is extended. Customers originally need to come to the store to perm their hair after a certain period of time, but because the store regularly holds promotions and discounts every year, customers will deliberately wait until the discount period before perming their hair, which will inadvertently extend the perming cycle.
Things you need to know about discount activities
If promotion activities are improperly set up, not only will they not be able to achieve the goal of promoting sales, but they will most likely have the opposite effect. However, as in the case of [40% off perm] mentioned above, it is not completely unfeasible. If you can grasp a few elements, you can still turn resistance into help, turn negative into positive, and achieve the goal of improving performance.
1. Improve customers’ consumption levels.
The customer was originally used to pressing for 200 yuan. At this time, you can suggest that he change the price to 500 yuan. He does not have to spend a dime more, but he can enjoy better service. From this way, the consumption unit price can be increased to balance the loss of the discount, so that the store's Income will not be reduced.
2. Old customers must beget old customers, that is, customers bring customers to the store for consumption. During the discount period, we must try to get old customers to bring new customers, so that the promotion of this activity is meaningful.
3. Do not inform customers in advance. If the news of the discount is known to customers in advance, it is likely that the customer will wait until the discount is available before getting a perm, thus prolonging the consumption cycle.
If customers only know that it is a discount period when they come to the store, they are likely to get a perm in advance and shorten the consumption cycle. Only in this way can the purpose of the discount and promotion be achieved.
If discount activities cannot grasp the above three points, they are destined to fail. It is better not to implement them, lest the gains outweigh the losses. In the past, many discount promotions implemented by hair salons were successful, but some failed. This is the reason . In addition, discount promotions may lead to a rapid increase in the number of customers in the current month, but a significant decrease in the number of customers in the two months before and after. This is an issue that must be carefully considered when implementing discount activities.
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