On February 2, 2021, NetEase Cloud Music’s official WeChat issued an article angrily criticizing KuGou Music, saying that KuGou Music was established as a “copycat” and has been transforming NetEase Cloud Music’s new features into KuGou.

Subsequently, Kugou Music Vice President Xie Huan posted a post on WeChat Moments in response to this matter: It turns out that the QQ Listen Together function I built in 2006 actually had such far-reaching strategic significance. I found the demand documents from that year to reflect on. Next, can I say goodbye to people copying me? ?

In July 2020, NetEase Cloud Music launched the "Listen Together" function. After that, Kugou Music launched the "Listen Together" function. By comparing the five dimensions of the two modules, NetEase Cloud Music believes that Kugou Music is a copycat. The specific similarities are reflected in: the information and display form of the friend invitation page; the display form and intercom function of the avatar and headphones; the animation form of the avatar moving to both sides during voice intercom; when waiting for the other party to join The loading animation; the path and copy when the click ends.

NetEase Cloud Music stated that in order to more rationally apply for year-end rewards for the students of Kugou Shanzhaiban, we are now taking the attitude that idleness is also idle, and we will transfer Kugou Shanzhaiban to Kugou Shanzhaiban. ? Summarize the major work outputs.

In the summary, NetEase Cloud Music said that Kugou launched the "Listen Together" function, which imitated NetEase Cloud Music's "Listen Together" to the pixel level, including the invitation page information and display format. Dog transformation; display form of avatar and headset and intercom function? KuGou transformation, etc.

In addition, NetEase Cloud Music also said that three months after the 7.1.10 version of NetEase Cloud Music launched the "Yunbei Song Push" function in April 2020, Kugou Music launched the "Music Push" function. Functions, the location of the player function entrance, the interactive form of song promotion, "Kugouization"; design style, layout and purchase gameplay, "Kugouization", etc.

Regarding the above-mentioned behavior, NetEase Cloud Music stated that this is the first operation of Kugou’s copycat service. We must objectively say that under the circumstances of tight time, heavy tasks and high pressure, Kugou Shanzhaiban won the first battle and successfully completed the task. On February 4, the official account of NetEase Cloud Music posted another article, saying that Kugou Music’s response was completely wrong and that Kugou Music plagiarized the interface design of NetEase Cloud Music’s “Listen Together” and “Yunbeitui Ge”. The evidence is solid and the relevant teams are advised to cancel the year-end bonus. ?

It is reported that the official account of NetEase Cloud Music published a statement titled "Recommendations on Year-end Rewards for Kugou Copycat Teams". NetEase Cloud Music pointed out that Kugou's follow-up The functions are highly similar to the "Listen Together" function, including the activation of the function and the display of the avatar. Subsequently, NetEase Cloud Music’s official Weibo also synchronized the open letter and added @kugoumusic, wishing it a happy Year of the Dog.

I wonder if it’s because Tencent is behind Kugou? With such similar "creative techniques", one can't help but feel a little suspicious.