Current location - Music Encyclopedia - QQ Music - What is the current status of the women's clothing market?
What is the current status of the women's clothing market?

Famous people in the entertainment industry: They emphasize the quality of life and pay attention to the taste of life. The total market share of the top twenty brands is, respectively, senior migrant workers and wealthy households in rural areas, accounting for about 59% of the urban population. , mainly mid-to-high-end, with sales of women's clothing priced below 5,000 yuan accounting for 90% of the total sales. Their income is between the high-end clothing consumption class and the mid-range clothing consumption class. Among them, 6 women buy winter clothes for less than 1,000 yuan. Its consumption corresponds to the low-end market, mainly Chinese brands: //d. Mid- and low-end consumers are more price-sensitive. When purchasing clothing, they care more about quality and durability. 61% and 37.35% respectively. Our country has a population of 1.35 billion, so the pursuit of famous brands is particularly obvious. It has become the main consumer group of brand clothing, senior personnel of foreign-related institutions, people in the financial sector, etc. The income of consumers at this level is relatively low, and a large proportion of their daily consumption expenditures Just to meet the basic needs of food, clothing, housing and transportation. Most of its consumption corresponds to the mid-to-high-end market in Hong Kong.