beauty salon opening activity plan

beauty salon opening activity plan I

I. Determination of activity date and duration. (April 6)

II. Form and purpose of opening activities:

Gong and drum performances are performed in front of the beauty salon, and song and dance performances are combined with service consultation, product sales with prizes and promotion of beauty salon business projects to enhance the overall image and popularity of the beauty salon, attract new customers, stabilize old customers and increase turnover.

Third, the theme of the event: big rewards for the opening ceremony, singing and dancing performances.

IV. Reward method: divided into three rounds

1. The first round of lucky draw: anyone who buys a 88 yuan card on site can participate in the lucky draw

The prizes are as follows:

①1% of the people won the free Zhuhai Haiquan Bay Tour and the final raffle ticket

② The other 9% of the people won the prizes as follows: 3 yuan's nursing project, 2 yuan's nursing project, steel and porcelain household covers, the first prize.

2. The second round of lottery

Free one-day tour of Zhuhai Haiquanwan. All customers who won the raffle tickets participated in the second round of lottery

3. Free third round of lottery

Customers who won the raffle tickets for Korean tour participated in the third round of lottery

5. Notification forms: sending tickets, calling old customers

1. Sending tickets 3-5 days in advance until the event day.

2. Call old customers three days in advance.

VI. Determination of the gongs and drums team, dancers and singers

1. Contact the gongs and drums team in advance.

2. Determination of dancers: Consider inviting professional dancers from professional dance schools to perform aerobics, rhythmic gymnastics, disco and other dance music with cheerful rhythm. 4~6 people are good.

3. To determine the singers, we can consider hiring a band, and the band will have 1~2 singers.

4, the host determines

5, the beauty salon staff prepare small performances (1~2, hand exercises, Chorus, etc.)

VII. Determination of the venue in front of the door (a week ago)

VIII. Preparation of promotional materials

1. Arrangement of colorful balloon arches in front of the door

2. Banner of beauty salon: 88 yuan card for opening a big reward

3. Preparation of leaflets: 1, copies

4. Preparation of store business cards

5. Voucher preparation

6. Consumption during the activity, rewards, customer information registration

7. Product posters, product manuals, price lists, etc.

IX. Equipment preparation: color TV set for audio, microphone, background music, skin tester and power socket for instrument.

X. product preparation and prize preparation

1. product preparation for sale

2. prizes and gifts preparation.

Xi. Other preparations

1. Product booth and tablecloth.

2. Lottery box.

3. Organize all employees to carry out etiquette and product knowledge training.

4. Organize all employees to study the scheme and master the giving method.

5. Personnel are responsible for division of labor.

XII. Prepare the day before the event

1. Hang the banner in front of the door.

2. in-store product display: the main products should be placed in an eye-catching position, preferably in the middle of the product display cabinet.

3. Create a sales atmosphere in the store: post posters, product promotion pop, etc.

4. All staff will learn the plan again, and carry out pre-war motivation and mobilization with the same commitment.

detailed rules for implementation on the opening day

1. Personnel organization

1. The general manager of the event shall be appointed. Responsible for the command, implementation, coordination and problem solving of the whole activity. Master the final interpretation right of the activity.

2. The host of the event is responsible for hosting the event, mobilizing the atmosphere and explaining the performance.

3. Distribute activity leaflets by special personnel.

4. After the customer has finished spending, a special person will be responsible for the lucky draw to receive the prize.

2. Site preparation

1, 8: ~ 9: 3, balloon arch arrangement, inspection of layout, product information desk, product booth, skin test desk (power supply and socket), prize desk, placement of landing product POP, and other unfinished details.

2, 9: 3 ~ 1: , the commander-in-chief organized a meeting of department heads, and the directors, dancers, band singers and other heads coordinated. 5, 9: 3 ~ 1: 3, gongs and drums to wake up the lion in due course.

6, 9: 3 ~ 1: 3, audio debugging, playing background music.

Third, the activity begins

1. At 1: 3, the opening performance begins. (See the attached table for the flow)

2. During the activity, the host will give an on-site explanation, ask questions with prizes (beauty salon location, project, features, how many days of the activity, etc.), and introduce the activities of the day in due course.

3. During the activity, the consultation will be conducted at the same time, and the orders will continue to be sent on site.

4. During the activity, according to the actual situation, the activity programs will be adjusted flexibly in time, and all departments will cooperate closely. This scheme is the most reference scheme, which can be flexibly adjusted according to the actual situation.

Attachment: Activity flow

1, performance of gongs and drums to wake the lion at 1: 3

2, opening ceremony by the host at 1: 4

3, ribbon-cutting by leaders, unveiling at 4, 1: 5, and speeches by leaders at

Square: < The host's opening

Six, 11: 15, dance, audience interaction, awarding prizes

Seven, 11: 25, Zhuhai Tour Lottery

Eight, 11: 35, Korea Tour Lottery

Nine, 11: 45, dance performance.

at 1: and 12: , the audience participates in the game.

Eleven, singer performance at 12: 2.

at 12: 3, the activity is over, and the performance of gongs and drums to wake up the lion

Notes:

First, the host should fully grasp the atmosphere of the venue and make use of the intermission time of each program to make adjustments, such as asking questions on the spot and handing out prizes. The content of the question can be the location of the beauty salon, special items, preferential measures for activities, etc.

second, adjust the program according to the on-site situation.

beauty salon opening activity plan II

I. Image preparation

Instrument and appearance, 3 minutes preparation, three seconds impression and three minutes expression (concise). Dress yourself up like an expert.

Second, mental preparation

Make full mental preparation, fight and overcome difficulties. Don't lose your face if you don't sell for a few days. People who want to send money will feel like they have hit a bad head when they come in and will leave immediately. At any time, at any time, like meeting a battle, you are full of enthusiasm and passion, which affects everyone around you and makes you do it cheerful, happy and happy, that is to say, you should always let your soul keep up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.

Third, the preparation of in-store facilities creates a warm environment for beauty and skin care.

Warm and innovative, with complete hardware, air conditioning in summer and heating in winter. This is the most elegant facility. Even a sparrow is small, it has to be well-equipped, and customers will be surrounded by cupboards.

display cabinets are placed, and high-end products are mainly in the same series. First, customers can see high-end products, and low-and medium-priced products are placed slightly lower. Your graduation certificate, photos, posters and honorary certificates can be displayed at the highest part of the display bar. The products must be listed completely, giving people the desire to buy at a glance. Make-up should be put in a unified way, and some green and fashionable decorations should be put. For example, a white white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. In summer, you can put some vines of cucumbers, which are green and show a kind of environmental protection and nature. Bedding uses the company's marked bedspreads, sheets and towels (ordered at the fourth sister's office) in a unified way, reflecting professionalism. At least two sets, change once a week!

Share various printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation leaves an impression on the customer, so the promotional materials taken back by the customer deepen this impression visually. In addition, the posters of related products in beauty salons should be hung (pasted) in a conspicuous position in beauty salons. Certificates of related product quality inspection and honorary medals of enterprises can build up customers' beauty self-confidence, especially certificates issued by national authorities, which will play a great role in attracting customers and selling products. Relevant information can be downloaded and printed from the website of the company's research and development institution.

IV. Preparation of in-store items

Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, cotton wool, alcohol, plastic wrap, film guide bowl, mirror, cotton pad and so on.

V. Preparation of professional knowledge

This is the most important point in all preparations before opening! Without this item, there will be nothing and no money. Whether the steps of cleansing are rigorous and fluent, whether the massage is comfortable and comfortable, and whether the skin is judged accurately, you must never prescribe the wrong medicine, otherwise it will harm others and yourself. If you don't have the fastest speed to practice, you can't be impatient. More practice makes perfect.

6. Carefully plan to lay the foundation for good activities

Based on the trial operation for one to two months, a large number of experience cards will be issued to let acquaintances and friends experience products, not mainly selling goods. This is a process of raising fish and paving the way for the gifts of activities. If you want to do this project after experiencing eye fire treatment, you will be charged once in 15 yuan, once in 2 yuan, which will lay a good foundation for the gift of the event, make customer referrals during the trial operation and see the results.

It will be grandly opened two months later, with the theme of celebration as the main theme. Posters of gifts will be posted three days in advance, and it will not be sold until the time.

predict the number of people who will arrive at the store in advance, and call one by one to make an appointment. On the same day, how to encourage everyone who mobilized before the war, thank the dealers who came, and report the customers in the store. How many customers will be present and what kind of situation have been determined that day. Division of labor:

orderer (enthusiastic and confident), receptionist (store manager): familiar with the customer's situation, make a good transfer (be a demonstrator), product demonstrator (senior store manager, dealer), and order pressing person (dealer with certain selling experience): familiar with the activity plan of the day, good at shaping the value of the distribution, and have certain experience in order pressing.

do a good job in language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, and the results are obtained in the afternoon, while there are more people in the town in the morning and fewer people in the afternoon, but they have a certain quality. Try to maximize the distribution of products to customers. If the customer doesn't get the order from the dealer, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for some more items to achieve the purpose of pressing the order. Do a good job of cooperation, always around, grasp the customer's psychology and trends, and look at the dealer's eyes.

VII. Activity summary

At the end of the day, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but customers are few. What is gratifying is the number of customers. We must check customers six months before opening, not money. Customers are extended wealth. Which customer needs what kind of products, but doesn't buy them, must write them down and continue to do a good job of tracking, introducing and serving them. Which customer is equipped with weekly care and not equipped with daily care, give a trial product and visit the effect after use.