Lincoln is a high-end luxury car, but its sales in China are not good in recent years. Lincoln does not have much brand premium ability, and the car has a low rate of preservation, which is not cost-effective in the later period. It is not recommended to buy it.

Although Lincoln is an imported model, according to complaints from Chezhi.com, Lincoln's customer satisfaction is only one star. Therefore, it is better to buy Lincoln than to buy joint venture models of the same level, such as Mondeo and Asian Dragon.

Moreover, Lincoln's product strength and brand strength construction have not yet reached the height that consumers generally recognize; The "service discount" revealed that Lincoln's advertised "differentiated service" failed to keep up with the growth rate of sales in time.

Extended information:

Since January p>218, Lincoln has achieved 4% growth in the first eight months, keeping the stability of the market. But last year, Lincoln was once the biggest luxury car brand. In recent months, it has been in a downward trend. Lincoln sold 28,829 vehicles in China in the first seven months, down 1%, and fell 4.2% in July.

in addition to the unilateral determination of the U.S. government on the basis of the 31 survey, on April 4, 218, China will impose additional tariffs on 16 items of goods such as automobiles originating in the United States, with a tax rate of 25%. The implementation date will be announced separately depending on the implementation of the US government's tariff increase on our goods. Affected by this news, Tesla's stock price fell by $5.53 to $262 before trading on April 4, a decrease of 2.7%.

Baidu Encyclopedia-Lincoln Car

People's Network-Lincoln phenomenon: service discount, partner ability is also worrying.