Music videos have cultural value, aesthetic value and commercial value at the same time. They can improve the artistic appreciation of documentaries and are an important means to arouse the audience's emotions, thoughts and other responses.

With the development of social economy, people have higher and higher requirements for artistic enjoyment. As we all know, human vision can only be limited to 180 degrees, and we can never see things behind us. However, vision is different. It can stimulate human nerves from all directions, thereby making the audience aware. In the process of pursuing artistic creation, people pay more and more attention to the application of auditory language.

In recent years, short music videos have become a new media carrier used by people to express their social, life and psychological emotions. They are famous for their short, thin, new, fast and fragmented characteristics.

The summary is as follows:

Because the content it broadcasts has small topics, refined content, clear themes, fresh, fast and fragmented characteristics, more and more people in today's society have People accept and like it.

The flexibility of its creation better satisfies people's needs for expressing moods and emotions; at the same time, its novelty and rapidity can also allow people to understand social events and living conditions in a timely manner. Make emotional expressions. This kind of free and timely expression also allows for effective sharing.