"I once broke a complete mirror, and my pillow was full of tears at night."

This song, called "I was once", was sung by Lao Fan next door. When his music was evaluated, it hit home, reminding people of Jonathan Lee.

Like Jonathan Lee, the world thinks that he is a half-life and vicissitudes musician. In fact, the opposite is true: Lao Fan next door, born in 1998, is a college student in his early twenties.

Some people think that his appearance is a combination of Liang Bo and Ronghao Li.

Since 217, Lao Fan's songs next door have been singing a red song, ranging from "Ji He Bu" and "What I want to say about loneliness" to "How I want to hug you in a mediocre life" and "I used to".

Compared with musician Wang Feng's intensive album release offensive, his original number is only a fraction. But it happened that these songs, the cumulative play of works exceeded 1 billion, and the number of comments exceeded 2.48 million.

according to the data, the old fan next door seems to have the posture of "the elder brother of the music world", but in fact, there are more people who are unfamiliar with this name.

even feel a little "nonsense".

1

The data performance of Lao Fan next door is beyond the reach of many senior musicians.

in addition to the amount of play, there is a more intuitive number of music collections on the platform. The music collection of Laofan next door is as high as more than 6 million.

As he has been in the front row of the list of Chinese singers on the music platform for one year, Lao Fan next door won the hottest Chinese album of the year and the hottest single on the new shelves in the annual music list.

In addition, it has become a big winner in a series of year-end awards. Won the "Best Singer of the Year" at the Asian Music Festival; The Asian Red Man Festival won the "Most Popular Male Singer of the Year".

A series of honors have been added to the body, which is supposed to be well known to everyone and rival the super idol level. Like Joker Xue, who also achieved "tens of billions of broadcasts on the whole network" before, her popularity ranged from advertising endorsements, variety shows to gossip, which can be called a topic of entertainment circle contracting for a whole year.

However, the old fan next door has not become another national idol. He has the title of "Big Three" online, but no one knows it offline, and he also encountered the embarrassment of "being questioned is not himself".

I only know his songs, but I don't know who he is. Why is there such a contrast between the red and not red of the old fan next door?

2

Many people find that the old fan next door is a typical "singer is not popular".

behind this "song red", it is not the kind that is "actively popular" by the public. It is the platform that spreads the net through new song recommendation and personalized recommendation, which makes many people "passively" listen to his music.

I have to say that the domestic music ecology is constantly being optimized. When original singers enter the market, there is no need to worry about reducing their exposure because there is no company or media promotion. On the contrary, the promotion of Internet platform traffic resources is far better than the traditional model.

Thousands of original musicians have settled in, and they also enjoy the resources and benefits. How did the explosion finally get out of Laofan next door?

in many cases, the content determines the audience's loudness.

Lao Fan's lyrics next door are grounded and melodic, which can make ordinary people sit in the right place.

In the song review, it is found that a song can be called a "propositional composition" with a clear theme, from loneliness to mediocrity, from lovelorn to poverty, which can let young people express their inner feelings.

But for young people, maybe they just found a window to release their emotions, and they just talk to themselves and feel that life is difficult. In fact, they rarely appreciate music itself from a professional perspective.

whether it's the explosive music of streaming media today or the CRBT charts more than ten years ago, the first criterion for judging music is popularity, followed by professionalism.

But from the aspects of song quality, the old fan next door is far from the height of "a brother in music".

After listening to more of his songs, you will find that the content is mostly emotional keywords such as loneliness, vagrancy and mediocrity, and the core is thin.

In "Four Pieces and Five", it is said that there is no girl with four pieces and five pieces, and there is no sea view room with three pieces and five pieces, so people are questioning poverty. It is better to listen to He Yong's "Beautiful Girl".

3

The fire of Lao Fan next door is inseparable from the help of traffic. The greater the traffic, the more people will pay for him.

but why is it so red that it is unrecognizable?

Perhaps, the audience paid the bill for the song he sang, just like people who used mobile ringtones before, and they didn't deliberately know what the singer looked like. Even now, people are still distinguishing the difference between Yang Chengang who sang "Mice Love Rice" and Wang Dazhi and Sun Nan.

if the old fan next door is "the singer is not popular", then change it to the direction of "the singer is not popular". Can this road be successful?

In the environment where traffic is king, this road is being practiced by many idol singers, and it also has glamorous data results.

For example, an album, once a concert is held, the ticketing website can be completely paralyzed within a few minutes, and even if the tickets are driven up to sky-high prices by scalpers, people will still buy them.

But similarly, idol singers are not clearly recognized by the public, because in fact, most fans are paying the bill.

Z.TAO must have a deep feeling about this. Before that, he voiced in Weibo late at night, saying that if his new work didn't impress people other than fans, he would have to be forced to become a performer.

In fact, apart from network amateurs and popular idols, there are two types that lack public recognition, and there is a third type of professional school that lacks public recognition, such as Liang Bo and Hua Chenyu, which are representative figures in recent years.

their music content is self-centered, so it doesn't have the popular flow.

Fortunately, personalized labels allow them to accumulate fan circles, and finally find a relative balance between the market and the ideal, so as not to lose their livelihood market sales because of idealism.

4

The music scene has evolved from the recording stage to the Internet age, from piracy to copyright awareness. Over the years, when it comes to music that is both popular and secular, accommodating ordinary people and professional level, there are only a handful of masters like Jonathan Lee.

Therefore, when young singers are always labeled as "Young Jonathan Lee", many people disagree.

Listening to Jonathan Lee's song, "When Love Is Past" makes people suddenly realize that life is the same without anyone. "Song for Yourself" is sad to accept, but you can't get it if you want it. What can you do with your life?

The story of Lao Li's vicissitudes is composed by lyrics, and he discusses life with a mature, comprehensive, objective and calm attitude, instead of blindly immersing himself in some extreme emotions.

generally speaking, the real traffic is constantly transmitted from generation to generation by word of mouth, rather than the platform blindly creating the illusion of fashion.

Otherwise, as Zheng Jun said, in the past, songs on the list were popular only when they were good. Now, the platform tells you that the music is very popular, but the "good effect" is actually discounted.

if a singer wants to be famous to everyone, it's difficult to grasp both her achievements and her reputation. Some people may say that singing must first ensure that you earn money to support yourself, so it is understandable to chase commercial music and cater to the public's aesthetic emotions.

but if everyone takes copying the old fan next door as a successful template, will everyone like that music atmosphere? This is the sorrow of the music world.