The definition of graphic design generally refers to artistry and professionalism, with "vision" as a way of communication and expression. Create and combine symbols, pictures and words in a variety of ways to make visual representations to convey ideas or messages. Graphic designers may use professional skills such as typography, visual arts and page layout to achieve the purpose of creative planning. Graphic design can usually refer to the process of making (designing) and the final finished work.

(1) The process of processing some digitized images with some special operations.

(2) It is a comprehensive content that integrates computer technology, digital technology and artistic creativity.

definition of design: design is an artistic creation activity based on commercial environment, which is different from art. Design is a kind of work or occupation, and it is a plastic activity with aesthetic feeling, use and memorial function.

Design is based on business and the public, and serves them, thus generating commercial value and artistic value, which is different from the individual or part of the group appreciation scope of art..

classification of graphic design

graphic design (15 pieces) At present, the common graphic design projects can be summarized into ten categories: web design, packaging design, DM advertising design, poster design, print media advertising design, POP advertising design, sample design, book design, publication design and VI design.

basic concepts

(1) graphic design

graphic design is to express the author's ideas in the form of pictures. Different basic graphics can be combined into patterns on the plane according to certain rules. You can also create by hand drawing. Mainly in the two-dimensional space, the boundary between the map and the ground is divided by contour lines to depict the image. The three-dimensional sense of space expressed by graphic design is not a real three-dimensional space, but only an illusion space formed by the visual guidance of graphics.

(II) Terms of Graphic Design

Harmony: In a narrow sense, harmonious graphic design is unity and contrast, and the two are not boring or chaotic. In a broad sense, when judging the relationship between two or more elements, or parts, the feelings and consciousness of each part are a whole coordinated relationship. 2. Contrast: also known as contrast, the two elements with great qualitative or quantitative contrast are successfully arranged together, which makes people feel distinct and strong and has a sense of unity, making the subject more distinct and the work more active. 3. Symmetry: suppose a vertical line is set in the center of a graph, and the graph is divided into two equal parts, and the graphs of the left and right parts are completely equal. This is a symmetrical graph. 4. Balance: Physically speaking, it refers to the weight relationship; in graphic design, it refers to the balance between the distribution function and visual judgment according to the shape, size, weight, color and material of the image. 5. Proportion: refers to the quantitative relationship between parts or parts and the whole. Proportion is an important factor that constitutes the size of all units in the design and the arrangement and combination between units. 6. Center of gravity: The center of the picture is the center of gravity of the vision. The change of the outline of the picture, the gathering and dispersion of the graphics, and the distribution of color or light and shade can all have an impact on the visual center. 7. Rhythm: Rhythm, which has a sense of time, refers to the sense of movement generated when the same element is repeated continuously in the composition design. 8. Rhythm: Simple unit combinations and repetitions in plane composition tend to be monotonous, and images or color groups that change regularly are arranged in numerical ratio and equal ratio, so as to produce a sense of melody of music and become rhythm.

(3) elements of graphic design

1. Conceptual elements are those things that do not actually exist and are invisible, but can be felt by people's consciousness. For example, when we see a sharp figure, we feel that there is a point on it, and there is an edge line on the outline of the object. Conceptual elements include: point, line and surface. 2. Visual elements: Conceptual elements will be meaningless if they are not reflected in the actual design. Conceptual elements are usually embodied by visual elements, which include the size, shape and color of graphics. 3. Relational elements: How visual elements are organized and arranged on the screen is determined by relational elements. Including: direction, position, space, center of gravity, etc. 4. Practical elements: refers to the meaning, content, purpose and function of design.