Advertising profit model.

The main content of Sina and Sohu websites is news, so make good content and attract more traffic! Converting traffic into RMB is the advertising profit model.

There are too many types of advertisements on Sina and Sohu websites

1. Media agency type: Purchase media resources such as newspapers, magazines, TV, Internet, outdoor, etc., sell them, and earn the price difference.

2. Professional design and creativity: Earn design and creative fees.

3. Media development type: Earn client advertising fees by establishing outdoor advertising spaces, developing websites, creating magazines, etc.

4. Advertising production type: purchase equipment, recruit professional operators, and produce outdoor billboards, LED displays, etc.

5. Comprehensive advertising company.

6. Brand promotion type. It has its own independent design and creative team, integrates various media resources, and provides customers with comprehensive promotion solutions.

Extended information

In November 2012, Sina’s registered users exceeded 400 million. For the fourth quarter ended December 31, 2016, revenue was US$313 million, a year-on-year increase of 22%; net profit was US$19.9 million, a year-on-year increase of 37%.

Consolidated diluted profit per share was US$0.27, a year-on-year increase of 29%; for the full year of 2016 as of December 31, 2016, revenue was US$1.0309 billion, a year-on-year increase of 17%; net profit was 225.1 million Net income per diluted share was US$3.01.

On April 13, 2000, Sina was successfully listed on NASDAQ. On August 3, 2017, the 2017 "Top 100 Chinese Internet Companies" list was released, with Sina ranking sixth. On September 1, 2019, the 2019 China's Top 500 Service Enterprises list was released in Jinan, with Sina ranked 302nd.