In the era of online marketing, why is MG animation so popular? This is determined by the characteristics of MG animation itself.

1. MG animation has the advantage of interactivity and can better meet the needs of the audience. It can make the actions of the viewer become part of the animation, and determine the running process and results of the animation through clicks, selections and other actions. . This is unmatched by traditional animation.

2. Using MG to produce animations will significantly reduce production costs and reduce the consumption of manpower and material resources. At the same time, the production time will also be greatly reduced. A half-hour program can be completed in about 3 to 4 months if produced using MG technology. It usually takes 10-14 months if other technologies are used.

3. Integrate music, animation, sound effects, and interactive methods, and create many breathtaking animation effects. Moreover, the MG version can already support music formats such as MP3, which allows animation files added with music to maintain a compact size.

4. Use vector graphics and streaming technology. The difference between vector graphics and bitmap graphics is that vector graphics can be arbitrarily scaled without affecting the quality of the graphics. Streaming playback technology allows animations to be played and downloaded at the same time, thereby alleviating the anxious waiting mood of web viewers.

5. By using key frames and icons, the animation files generated by the animation are very small. Small animation files can already achieve many exciting and colorful animation effects, which can be used in web design. Not only can it make the web page more vivid, but also small and exquisite files can be added and downloaded quickly, so that the animation can be played within a short time of opening the web page.

6. The powerful animation editing function allows designers to design high-quality animations as they wish. Interaction between designers and viewers can be achieved through code (ACTION), making MG more powerful. degree of design freedom. MG animations are generally shorter due to the constraints of network resources, so the plots and images are often more exaggerated and ups and downs, striving to convey the deepest feelings in the shortest time.

7. MG animation can be put online for people to enjoy and download. Because it uses vector graphics, the file is small and the transmission speed is fast, it has contributed to the rise of Lingzhi animation. You can use the unique The advantages are widespread online and have comparable dissemination. MVs produced by MG are easier to spread on the Internet than traditional MVs. The animations produced by MG can be broadcast on the Internet and TV stations at the same time, achieving two broadcasts in one film.

8. Although MG animation is still relatively rough and simple, MG has new visual effects, which are easier, more flexible and "cool" than traditional animation. It is undeniable that it has become a new era of artistic expression.

9. Not only that, because you only need to master some specific software to try it, the production of MG animation is relatively simple, and a hobbyist can easily become a producer. The new MG Animation (MG) makes animation production very simple: with a set of computer software, one person and one computer can produce a vivid animation clip.