For those who just entered the business, the most effective and quickest way is to imitate good works, such as layout design, color matching and other design elements. You can go to an excellent website to see other people's good works. If you do it yourself, the effect will be better. For example, business card printing, you don't know how to design at first and how to print it later. The best way is to do it for a company that prints business cards first. Of course, I have to observe how the other party does it, so that there will be no problems in the future.
Steps to make a print advertisement
Let me understand first that you are a print advertisement designer, right? Answer your question according to this.
You have no idea about graphic design. How to start?
this is actually simple, and complicated is complicated. Generally speaking, there is no fixed format suitable for all graphic design. It depends on the customer's products, selling points, characteristics and promotional activities at that time. Ask the customer what kind of effect they want. After you understand these problems clearly, I guess you also have some ideas. If you have a huge material library after thinking, it is best to go inside and think about it. Only when you see a picture will you have some new ideas suitable for this picture. Do it after you find it. If you don't have any material, then go and see how other people's similar products are made. It's not necessary to make a cheat sheet by yourself, and add some ideas. At the very least, other people's designs should be carefully crafted many times, and the results will certainly be useful. We're not doing art for reference. That's all! Actually, it's not that difficult. It's hard to find customers! You'd better help me introduce some customers to do newspaper advertisements. I'm Wang Dong from Taihe Dongxing Advertising. Contact me again if you need anything.
How to do a good job in graphic design
The road comes out step by step. First of all, we should learn the software, such as the commonly used graphic design software, and then go to a large printing house or output company with a design room to practice or be an assistant apprentice. Of course, it would be better if there were an advertising company. At this stage, it is not appropriate to read too many mature works of others. You should lay a good foundation first, such as the size of the document, how to modify it, how to lay out the layout of the document, and the color coordination of the product. In addition, there are how to deal with the pictures, and so on, step by step first, and then you can create a work after you have learned all this.
how to design print advertisements?
PS, CorelDRAW and AI, which are the most basic graphic design, are enough. I have just graduated from advertising this year. In fact, advertising design depends on practice. When I don't understand it at first, I should borrow an introductory PS tutorial. If I want to write a case by case, I should first follow the steps in the book, remember what techniques or options are used and what effects different options can present, and then design a similar case myself. Practice makes perfect. If I do more, I will. Now that I'm working, if I can't, I'll grope for it myself, and I'll force it out slowly. When I have time, I'll look at some picture books and yearbooks to find out what kind of advertisements are being done in the society at present, and I can also download some cases in PSD format and do more. You can go to some software homepages, such as Dortmund Software, where there are various tutorials. You can also go to big material websites, such as China, where there are also production cases. I have studied them before, which is quite good.
How about advertising graphic design? I'm glad to answer your questions at 3
The most important thing for a graphic designer is to have a keen sense of beauty, require a design-related academic background, and be proficient in computer design, image processing, typesetting and other related software technologies.
a really good design with very high technical requirements has market value. Pay more attention to observing the market, see what people of different ages and sexes will think about the same product, and grasp the psychology of consumers to design. Only advertisements that can satisfy consumers are valuable!
Photoshop (most commonly used) CorelDAW (serious color cast, but interactive tools are very good), Illustrator (vector graphics, mosaic will not appear when magnified, Photoshop will appear). It is recommended to learn Photoshop and Illustrator.
Pay more attention to ordinary things and things around you, such as things around you, as small as your mobile phone. Look at what it looks like, and break the mindset and limitations. For example, it looks like a popsicle, and then think about its characteristics. "It will melt when heated." When summer is coming, it is natural to think that mobile phones should also be "cooled"-the meaning of "price reduction" comes out. In this way, start with the things around you, and stick to it and you will gain a lot. In addition, you have to learn related software, Photoshop must learn.
in addition, I would like to add the "three major components"-"plane component, color component and three-dimensional component". Although it is boring, you must know the composition method. In addition, if you go to the bookstore to look for "graphic creativity" books, you must read them and you will gain a lot. Write down any ideas as soon as possible, otherwise good ideas will be aborted.
it has an aesthetic foundation! Have academic knowledge! Cultural connotation! Have operational experience! Design inspiration! Have communication skills
1. Improve one's aesthetic appreciation ability (only by knowing what is beautiful can one create a good work)
2. Improve one's basic knowledge of fine arts (only by having a basic skill can one improve oneself, color composition and font design)
3. Designers don't loOK at many products, but look at other people's designs, so it's ok. They have a lot to learn, so as to enhance their connotation and cultural heritage. To make people appreciate
4. It is necessary to master the basic design software. The software is a pen, and you can express (express) your own ideas and artistic atmosphere with it. You can't just convince people by the artistic effect. Good works need others to understand
5. Look at your own design from other angles, learn more from qualified people and ask for advice, and progress will be faster.
6. Imitate more works. Imitation is the quickest way to understand the design connotation
7. Take part in various graphic design competitions, and you may learn more knowledge from the competitions
8. Define and plan your goals and career path, and don't give up halfway
Look at what you want to design, and write it down. For example, mobile phones are like popsicles. What's the use of popsicles? Popsicles will melt in summer, which means the price of mobile phones is reduced. Think like this, there will be a lot of creativity!
and the homonym of this thing, can it be used?
Consider what it looks like in its use.
Make regular or irregular bones with three major components.
You should read more books, especially in graphic creativity.
How to make print advertising design quickly
Now there are many professional material websites, so the landlord can't design good works without looking for some suitable materials to process. Material websites are both free and charged. The free material website has the material all over the world, and the material is China. The advantage is that it is free and convenient, and it can be downloaded directly without registration. The disadvantage is that the material is too common and popular, and it has been downloaded by many people.
In addition, there is a fee-based material website and a material commune. The advantage is that the materials are original and the HD quality is good. If you are doing commercial advertising design (this kind of advertising design can't be repeated with others generally), or the kind that requires high design quality, you can find the material here. The disadvantage is that there is a charge (but the charge is actually not high, you can download a very good source file for a few cents)
Good luck to the landlord ~
How to make print advertisements and business cards? Software 5 points
I study graphic design, and the software we use now is CDR (coreldraw) and PS(photoshop)
How to be a graphic designer
Graphic design has market value. Pay more attention to observing the market, see what people of different ages and sexes will think about the same product, and grasp the psychology of consumers to design. Only advertisements that can satisfy consumers are valuable!
Photoshop (most commonly used) CorelDAW (serious color cast, but interactive tools are very good), Illustrator (vector graphics, mosaic will not appear when magnified, Photoshop will appear). It is recommended to learn Photoshop and Illustrator.
Pay more attention to ordinary things and things around you, such as things around you, as small as your mobile phone. Look at what it looks like, and break the mindset and limitations. For example, it looks like a popsicle, and then think about its characteristics. "It will melt when heated." When summer is coming, it is natural to think that mobile phones should also be "cooled"-the meaning of "price reduction" comes out. In this way, start with the things around you, and stick to it and you will gain a lot. In addition, you have to learn related software, Photoshop must learn.
in addition, I would like to add the "three major components"-"plane component, color component and three-dimensional component". Although it is boring, you must know the composition method. In addition, if you go to the bookstore to look for "graphic creativity" books, you must read them and you will gain a lot. Write down any ideas as soon as possible, otherwise good ideas will be aborted.
it has an aesthetic foundation! Have academic knowledge! Cultural connotation! Have operational experience! Design inspiration! Have communication skills
1. Improve one's aesthetic appreciation ability (only by knowing what is beautiful can one create a good work)
2. Improve one's basic knowledge of fine arts (only by having a basic skill can one improve oneself, color composition and font design)
3. Designers don't loOK at many products, but look at other people's designs, so it's ok. They have a lot to learn, so as to enhance their connotation and cultural heritage. To make people appreciate
4. It is necessary to master the basic design software. The software is a pen, and you can express (express) your own ideas and artistic atmosphere with it. You can't just convince people by the artistic effect. Good works need others to understand
5. Look at your own design from other angles, learn more from qualified people and ask for advice, and progress will be faster.
6. Imitate more works. Imitation is the quickest way to understand the design connotation
7. Take part in various graphic design competitions, and you may learn more knowledge from the competitions
8. Define and plan your goals and career path, and don't give up halfway
Look at what you want to design, and write it down. For example, mobile phones are like popsicles. What's the use of popsicles? Popsicles will melt in summer, which means the price of mobile phones is reduced. Think like this, there will be a lot of creativity!
and the homonym of this thing, can it be used?
consider the function of what it looks like in its use.
Make regular or irregular bones with three major components.
You should read more books, especially in graphic creativity.
All of the above mentioned areas of graphic design. In fact, graphic design is not limited to plane and decoration, and there are many markets. For example, many cartoon shoes on Taobao are very popular, and the design of floor sliding doors is developing well now. Mainly printing!
there is no limit to graphic design, so take a long view!
How can I get started with self-taught advertising graphic design?
I study graphic design. It's not hard to say that you want to advertise now. You should learn the software well first, that is, the most basic softwares such as photoshop, coredraw, illustrator, indesign, pagemaker, and of course, freehand, etc. After learning these softwares, you can find a general job.
is a tool. What is more important than software is that you should be creative. Creativity is not imaginary, but summed up through rational thinking. You need to exercise your creative ability, which requires you to know some basic knowledge of color and some typesetting skills. In short, you must be trained to learn creativity well. You can find these creative training knowledge in bookstores. The bookstore has all the answers to your questions.
The following are some basic courses I learned in school, which you can refer to:
plane composition, color composition, three-dimensional composition, graphic design,
sketch, color, layout design, logo design, vi design, packaging design, advertising copy and planning,
outdoor advertising and landscape, brand analysis and planning,
advertising design ...
I suggest you buy an American Visual Communication Course in the bookstore. I just bought one, too, and the contents are very comprehensive and good. Suitable for beginners and senior designers. But the price is more expensive, 168, which is sold in Xinhua Bookstore.
buddy, work hard for the future!
what are the requirements for a poster for print advertising?
basic skills of surface design
first of all, there is no computer obstacle, which must be regarded as basic skills. Of course, this is not contradictory to not relying on computers. Not relying on it does not mean that you can't understand it. After all, in our work, every process from design to printing needs the help of computers. Looking at this problem today is the same as the reason why painters can't use pens.
Secondly, the lack of printing knowledge hinders the development of many graphic designers. Because they don't understand, many designers think that their design is what it looks like on the computer screen, which is very dangerous. Because of technical reasons, there is still a big gap between it and the actual output effect. Not familiar with the characteristics and defects of printing, many designers constantly make trouble and set obstacles for printing when designing, which is stupid. Graphic designers need to know a lot of printing knowledge, such as the performance of various brands of printing presses, the performance of different specifications of the same model, the performance of different brands of inks, the characteristics of four-color inks and spot-color inks, the performance of different brands, specifications, varieties of paper, special technology, post-processing and binding, etc. These are all issues that designers need to consider for customers when designing.
So, if you know the computer and the printing process, can you be called a graphic designer? Maybe not, after all, the above is not directly related to "design". As far as graphic design is concerned, there are many distinctive laws:
A. Uneven plane
For more than twenty years, I have had many lucky things myself. For example, at the beginning of eating this bowl of rice, I accidentally bought a bunch of "Art and Design" magazines in the old bookstall, which is always an exciting memory for me. Because at that time, I was confused by the dazzling design, and there was no teacher to follow. This pile of old magazines opened my eyes and made me see the punctuality.
read the magazine of art and design carefully, all the skills related to graphic design are included, and it is unassuming, gentle and elegant, which provides a lot of room for plagiarism. I'm interested in graphic design