What should I do if no one comes into the restaurant?

What should I do if no one comes into the restaurant? Competition in every industry is fierce, especially in the catering industry. In the catering business During this time, many restaurant owners are very anxious and always worry about poor business. Here we will share with you what to do if no one comes into the restaurant. What to do if no one comes into the restaurant 1

1. Create a good atmosphere

I don’t know if you know about Internet celebrity restaurants. Internet celebrity restaurants give customers the feeling that they are very popular and there are people there every day. The feeling of queuing, in fact, whether the taste of the Internet celebrity restaurant is good or not is a matter of opinion, but the atmosphere of the restaurant is indeed very important. If the restaurant is always deserted and there are no customers, it will naturally be difficult to attract customers to stay. As a restaurant, The boss can ask his friends to support him, gain popularity for the restaurant, and create an atmosphere of good business.

2. Cut off traffic at the door

If a restaurant wants to have good business, the boss must learn to take the initiative. It is not enough to always wait for customers to come to the door, because many customers nowadays are very busy. Passively, as a boss, you must know how to attract customers. The most common way is to intercept customers at the door and promote themselves to customers. In fact, this method is also very effective in real life, especially for customers who are more entangled. It is just recommended to the boss. Select a few people with outstanding temperament to promote at the entrance of the store, which can improve the success rate.

3. Update the image

Generally speaking, the larger catering brands on the market will regularly update the image of their stores. In fact, catering owners are also very knowledgeable. It is necessary to update the image of the store. If the decoration of your restaurant is too old, it is necessary to renovate it. The old decoration is not enough to attract customers. Nowadays, customers like the decoration style to be distinctive, clean and sanitary, and the catering It is very necessary for the boss to present this feeling to customers. The second step is to update the details, such as tableware and menu posters.

4. Discounts on dishes

Customers always like to take advantage. Of course, this is for most customers. Restaurant owners should know how to take advantage of this psychology. Discounts on dishes are launched during holidays. As for the extent of the discount, it must be calculated based on the profit cost. However, the boss should not discount frequently and must control the timing. This is also a skill in restaurant management. In addition to discounts, restaurant owners can also do Some activities to attract customers. What to do if no one comes into the restaurant 2

Faced with such a problem, many people’s solution is to organize activities, promote new dishes, or give away food at discounts. However, adjustments without identifying the exact cause are often in vain. But if other restaurants are doing good business and have a lot of people every day, but they just don’t come into your store, then you have to consider the following issues:

Customers always only like to walk into busy stores

When you are waiting for customers in the store (even if you are "welcoming" at the door), if the customers see a negative and lazy facial expression from the outside, then the result will be that they are unwilling to leave Go in! And the most important thing is that when you only know how to wait for customers in the store, the cleanliness, sanitation, display, etc. of your store will be very bad. At this time, customers will have a very bad feeling when they walk in.

So, when you lament "no one" in the store, no one will enter the store, so you complain even more, about the weather, the products, the competitors, and the market environment. ...So these complaints change your mentality and expression, forming a vicious cycle - no one in the store has no business, you have no salary and no mood, and you even start to doubt your life.

On the contrary, when no one is around, you are adjusting the displays (even if you are not very good at displaying, you can do it yourself), wiping the shelves, doing hygiene... You are constantly busy in the store, and customers will There will be an endless flow.

So how can a restaurant increase its entry rate when there are no customers or business? In fact, it is very simple, just carry out store marketing!

Carry out atmosphere interception

p>

Create a hot-selling atmosphere, special materials, strong colors, and unique products. Through these methods, you can attract customers' curiosity, guide customers to make associations, and ultimately let customers get closer to and understand your store.

Therefore, there are three very important elements in creating an atmosphere: first, it must be eye-catching, with bright and eye-catching colors; second, it must block the eyes, and there must be piles of materials and gifts where the eyes see; third, it must be Being eye-catching means making your competitors anxious and making arrangements for them.

For example, you can use light boxes or LED screens, entrance lights, door headlights, window spotlights, store music, Christmas and Spring Festival music, etc. to create an atmosphere.

Product interception

Product interception means making full use of people’s curiosity and novelty-seeking psychology, displaying unique selling points of products at the entrance of the store to attract customers into the store and make the products come alive.

For example, Banu Maodu Hotpot displays pictures of chewy and elastic maodu on the display screen at the door; Xibei shows a video of hand-rolled oatmeal noodles; McDonald's plays the new seasonal products again and again, attracting passers-by. people go in. These methods have only one purpose, which is to make the product move and attract people through the unique selling points of the product.

Carry out personnel interception

Walk out of the store, "selling" becomes "marketing". Floors, shopping malls, parking lots and even residential areas, as long as you go out, your chances of success will increase. When a waiter intercepts a customer, it mainly includes three key points: positioning, speaking skills, and system.

(1) Choose your station

The most important point for an interceptor is your station. Generally speaking, the following four points are very important: first, you must stand at the entrance of the store; second, you must stand at the entrance of the store; It is the aisle with a relatively large flow of people; the third is the corresponding elevator exit; the fourth is the entrance of the store with the highest flow of people.

(2) Unified interception techniques

That is, when customers say something, each restaurant can refine the restaurant’s new selling points and design a unified interception technique based on its own specific conditions. . For example, when you meet a family traveling, you can say something like this: "Hello, sir/ma'am, I'd like to excuse you for a minute. Our store has launched a new value-for-money package for a family. It only costs XX yuan to eat for a family, and there are free child seats. Both you and your baby can enjoy delicious moments!”

(3) Develop a reward and punishment system for interception

When there are no customers, waiters cannot sleep or play with mobile phones in the store. Waiters who intercept customers will be rewarded, and those who fail to intercept customers will be punished. What to do if no one comes into the restaurant 3

First, use a challenge mentality and discount marketing

Among catering marketing methods, discount promotions are common and effective. The key is It depends on how you plan. If you are still simple and rude and directly discount, you will often lose money and make money. If you play more, you will devalue yourself.

However, if you break out of the inertia and change the way you play, it will often bring unexpected publicity effects to the restaurant.

If you open a handicraft shop, you can have ten hands. That is to say, if you finish a bowl of dumplings within ten mouthfuls, you can get a discount or a free drink after success.

Likewise, you can also make rice noodles for one minute on the other side of the bridge. Anyone who can eat rice and noodles for one minute is a hero, so they must be free! For the Lobster Shop, there will be a one-minute lobster peeling contest and the winner will have their lobster peeled for free.

Second, use random events to guide customers to take advantage of them

The most successful marketing is to make your customers feel that they have taken advantage of it, but in fact , you gain something more important than a single business, such as recognition, reputation, and repeat business.

In marketing, many games take advantage of the randomness of events to create selling points by establishing marketing nodes. The most important thing is that these games must be innovative and constantly updated. Otherwise, they will quickly become bored by consumers.

Third, use emoticon marketing to capture the hearts of young people

This year’s young people, as natives of the Internet, have not collected hundreds of emoticons on their WeChat , rely on it to chat and make friends, rely on it to adjust the atmosphere, rely on it to express yourself. They'll be miserable without emojis all day!

Sometimes, although emoticons cannot directly guide users to purchase, they can make consumers remember you and may even deepen their love for the brand because of emoticons. If timed and promoted well, emojis will be a no-brainer in driving brand marketing.

In addition to tea, in fact, many brands have adopted emoticon marketing, such as Coca-Cola, Xiao Ming, KFC Uncle, McDonald's, etc., all using a set of emoticons to link tens of thousands of loyal users.