At that time, Hua Du was a 14-year-old junior high school girl, and her idol was Brigitte Lin. In an exclusive interview with Brigitte Lin, Hua Du read: Brigitte Lin appeared in Window only after he was accidentally discovered by a scout on the roadside in junior high school, and embarked on the road of performing arts. Hua Du also dreamed of having such an opportunity. She walked up and down the most prosperous street in her hometown every day for three years in junior high school, hoping that she could be discovered and become a star.
In 1995, Yang Tianzhen was still a 1-year-old girl. It was not until 1 years later that she recommended herself to Wang Jinghua, the most authoritative agent in the mainland at that time, as an undergraduate majoring in directing at Communication University of China, and entered orange sky entertainment to engage in propaganda work. Her goal is to become a producer, and entering the entertainment circle as propaganda is only the first step. She wants to find a window for her strong expressive force and self-identity.
Now, these three ladies who are hosts, stars and producers in Ceng Zhi have become the new godmothers in the star-making industry in the entertainment circle. And they also found an outlet for their strong desire to "go to the stage".
In March this year, in Me and My Agent, Yang Tianzhen appeared as an artist's agent, and her resolute workplace style made many people shout that she had changed a lot. In April, Du Hua sent his 1-year-old son to participate in Metamorphosis, and the young boy became the focus in front of the camera instead of his once-desired mother. At the end of June, Long Danni appeared on the stage of "Tomorrow's Son 3" as a "star-pushing official" and became a "great mentor" who was steady and ruthless in judging people.
These three women with different ages and experiences have become the hottest female bosses of brokers in the current entertainment circle. With the help of the east wind of the idol industry, they have completed the transformation from big factory screws to brand founders, and even embarked on a star road of "different roads lead to the same goal".
three lives at the age of 23 by "spelling"
Long Danni's first variety show can be traced back to 23 years ago.
In 1995, 22-year-old Long Danni graduated from Zhejiang Media College and officially entered Hunan Economic TV Station. Her first project was to plan and host Hunan Satellite TV's first variety show "Lucky 3721". When recording the first episode of the program, Long Danni, who was in high spirits, specially ironed the blond hair of a rock youth, sat in the audience, conveniently took out a crumpled prize list from his pocket and read it out. Wu Luan, the director of the program, was surprised by his informal style.
You know, before this program, mainland variety shows were mostly in super variety show mode, with clear pronunciation and mellow voice of the host and serious audience. However, Long Danni's self-possessed expression and graceful movements are incompatible with traditional variety shows. In addition, the leader was not satisfied with her first variety show because of her poor appearance. She suggested that she turn behind the scenes and found a beautiful and elegant host Chou Xiao to replace her.
This experience made Long Danni once "unable to understand", and when she recalled the past, she even used "unfortunately becoming a producer" to describe her situation from the front to the back. As it turns out, the so-called misfortune has become destiny takes a hand when it comes to Long Danni.
Long Danni, who has absorbed the elements of Hong Kong and Taiwan's variety shows, is constantly trying to innovate and challenge the tradition. In 1996, "Lucky 3721" pioneered the form of hotline interaction for the first time, which made the stars and the audience get high together. Now that I think about it, the birth of the so-called "sense of public participation" in variety shows is actually inseparable from Long Danni.
In the late 199s, when the ratings of entertainment programs were generally less than 1%, the ratings of Lucky 3721 once exceeded 6%. After 21, she was promoted to the director of the program center of Hunan Economic TV Station, and successively produced the first large-scale reality show "Perfect Holiday" in China, talk show "The more you plan, the happier you are" and other programs.
The existence of Long Danni has enabled the mainland variety show to continuously cross several steps. Long Danni is not so much the godmother of the draft as the leader of the mainland variety show.
Compared with Long Danni, who was born in a regular class, Hua Du's entry experience is much more bumpy.
Hua Du's early work direction was Internet e-commerce, with a monthly salary of two or three thousand yuan. Shortly after graduation, a job failed to pass the probation period, leaving Hua Du unemployed for half a year. Although she had lived a life of living in the basement and eating instant noodles, she still refused her parents' funding.
making money and independence are inseparable for Hua Du. As early as his freshman year, Hua Du tried his best to earn money to "support himself", and later he was given the title of "business genius" by his fans, which began to show signs. She once brought a pirated CD from the south with a cost of 3 yuan to Beijing and increased the price to 1 yuan, and once worked as an investigator in a company. At that time, Hua Du was always self-sufficient and didn't want to spend a penny at home.
after her early work was not smooth, when 23-year-old Hua Du moved from 8848 e-commerce website to Huayou Century, the largest content provider of digital music in China at that time, and became the marketing director and general manager of Huayou Broker, her hard work also permeated all her professional work. In Metamorphosis, Hua Du recalled that she didn't leave the company until the ninth month of pregnancy, and the day before giving birth, she received a phone call from her boss asking her to handle her work. Hua Du, who was lying in the hospital, only responded: Let me give birth to the baby first.
This kind of hard work can also be seen from Yang Siwei, who was a director at Communication University of China at that time. Her fighting spirit came from her strong expressive force and self-identity.
When Long Danni and Hua Du were not directly involved in the link of artists' agency, Yang Siwei, 2, had already recommended himself to Wang Jinghua, the most authoritative agent in the Mainland at that time, and then went to orange sky entertainment to engage in propaganda work. Although her dream at that time was to become a producer, an artist agent was a good incision for her.
The first artist in Yang Siwei was Kong Wei. When Kong Wei attended an event on his birthday, Yang Siwei persuaded the organizer to celebrate Kong Wei's birthday on the spot. And that business activity was accompanied by Fan Bingbing, who was not the Queen at that time.
The next day, with the opportunity of birthday, the reports of "Kong Wei beats Fan Bingbing" were overwhelming. Such an uproar impressed Fan Bingbing with Yang Siwei at that time, and also made the fate between them.
In 28, Fan Bingbing, who left Huayi, started her own business. She needed someone who could fight, and her first reaction was Yang Siwei. The two hit it off, Yang Siwei joined the Fan Bingbing team, and title became the publicity director. That year, Yang Siwei was 23 years old.
Long Danni, who absorbed popular culture from Hong Kong and Taiwan, created Lucky 3721, which wrote the history of mainland variety at the age of 23. At the age of 23, Hua Du entered the middle and high level of the largest digital music company at that time. The 23-year-old is the first turning point in the career of these three star-making demons. At an age when their peers are still worried about jobs with a monthly salary of several thousand yuan, they have become "shining" screws in the operation chain of big companies.
Chris Lee, Fan Bingbing and Han Geng, the three career peaks created by you
Although in the eyes of ordinary people, they have made achievements that their peers have not made and earned money that ordinary people can't, they enjoy the process of constantly developing their own values. The development and progress of the star-making era have also made their "ambitions".
Long Danni, Yang Tianzhen and Hua Du all met "noble people" in their respective star-making careers.
In 24, Super Girl started the draft era, and in 25, Chris Lee, BiBi Zhou and others appeared, which caused a sensation in the entire entertainment industry. This year's "Super Girl" changed the situation that the mainland music market was dominated by singers from Hong Kong and Taiwan, and became an absolute symbol of the times.
And Long Danni is the "scribbler" who wrote the history of the star-making era.
But after the competition of Super Girl, BiBi Zhou and Jane Zhang both announced the cancellation of their contracts with Tianyu in the same year. In the next few "Fast Boys and Fast Girls" competitions, it has also become the normal state of entertainment.
In 28, Long Danni, the godmother of the draft, was ordered to join Tianyu Media as the general manager, officially starting the work of star operation. Long Danni, who was born as a variety producer, brought the concept of cultural inheritance into the process of star operation: Chris Lee, a young artist, Yico Zeng, a small and unruly musician, and Hua Chenyu, a lonely soul singer, were all the packaging positioning that Long Danni found for them.
and Chris Lee once became the "anchor needle" of heavenly entertainment, and stayed here for ten years as a sister. In 21, when his five-year contract expired, he chose to renew it with Tianyue again, and publicly indicated that there were human factors with Long Danni.
During his days of entertainment, Chris Lee helped Long Danni to be the tutor of Happy Boys 213 and Burning Boys, which injected new strength into the days of entertainment. Even if Chris Lee later terminated his contract with Tianyu, he was still invited by Long Danni to become the tutor of "The Son of Tomorrow", which shows the mutual achievements between the two men.
Yang Tianzhen is also very good at amplifying the artist's characteristics to form a personal brand. The difference is that Long Danni is more accustomed to go into artists' hearts and explore their cultural characteristics. Yang Tianzhen is good at shaping the artist's appearance, personality and other ideas.
Yang Tianzhen's self-awareness is very transparent. She knows that she has no talent and talent in creation, but she can be a good coordinator. So Yang Naively asked himself to cover all aspects of the artist's career and life arrangement.
The year Fan Bingbing left Huayi announced the arrival of the era of star studio, and Yang Siwei, the propaganda director, was the first team member to go it alone with artists. Yang Siwei played an important role in the formation of Fan Bingbing's personal brand.
The original inspiration for packaging Fan Bingbing came from Yang Siwei's hearing a female fan call him "Fan Ye". In the immature period of network environment, fan economy and tap water marketing are not yet formed. Yang Siwei, after hearing this name, made a quick judgment. In the follow-up workflow, the concept of "Fan Ye" will be carried forward. This has played a subversive role in shaping Fan Bingbing's personal image.
At that time, Fan Bingbing was facing the dilemma of being riddled with scandals, and his word of mouth was seriously damaged. Most of the external references revolved around ambiguous gossip. The spread of the name "Fan Ye" has added a lot of strength to her gentle and lovely image in the past, which has effectively realized the gorgeous transformation of her personal image and laid the foundation for the later declaration of "I am a rich man".
This successful packaging has not only brought Yang Siwei affirmation, but also made her a shrewd and sinister person. This made 28-year-old Yang Siwei feel wronged and lost, and strongly needed a sense of identity from the outside world. She never thinks that she has used any improper means. Even self-proclaimed "naive" miss, trying to fight against the world with inner purity and self-respect.
But when Yang Nai-chen was caught in the doubt and exploration of self-positioning, Hua Du didn't have the energy to think about it, and her road was much more difficult. In 29, Huayou Century, where Hua Du worked for five years, was bought by Shanda. Based on her instinctive desire for survival, Hua Du decided to "find another way" for herself. It took her 2 minutes to find an angel investor to get the first venture capital, set up Lehua Entertainment and joined the artist brokerage industry.
At first, Lehua did not produce idols, and its mode was similar to that of Tianyue. It was an entertainment company integrating pop singer operation, film and television investment and performance planning. Mai, Chen Hao, Nana and other artists are under its banner, and An Youqi and BiBi Zhou, who are born in super girls, have also signed agreements with Lehua one after another.
Unfortunately, the mainland record era gradually declined after 21, and the 2 million yuan that Lehua won in angel round financing was quickly exhausted. Hua Du couldn't even pay her employees' salaries. It was not enough for her to mortgage her house, so she had to speak to her friends and borrowed 3 million yuan to tide over the crisis temporarily.
Fortunately, when Hua Du was deeply involved in the star-making industry, he met Han Geng, a "noble man".
in 211, Hua Du finally adopted the concept of star shareholder to bring Han Geng, who had terminated his contract with South Korean SM Company, under his command. Han Geng, a Korean bean lover, suggested that Hua Du introduce the Korean model of cultivating artists and industrial assembly lines to China, and they reached an agreement. The domestic idol industry also laid the foundation at this time.
The wasted years before becoming a glamorous female boss
With the help of the nobles, the careers of the three men rose rapidly. But at the same time, the bottleneck period and anxiety are also coming to them with the development of the times and industry.
around 211, Hua Du tapped a group of potential trainees at home and abroad, and received 3-5 years' trainee training in Korea. At that time, there were no domestic enterprises doing such things, and Lehua had to feel at ease and develop the star-making business for a long time, so there was no need to rush for success.
Three years later, UNIQ, an idol men's team composed of five members from China and South Korea, officially debuted. Hua Du said in Weibo that if UNIQ was not popular, she would quit the entertainment circle, and her artists followed suit.
but in Korea, it is difficult for UNIQ to get ahead in the huge idol market environment. In China, there are only a handful of idol singing and dancing stages. Except for YiBo, who joined Everyday Up in 216 and gained some popularity as a host, other members were always in a state of sinking into the sea before the opening of the first year of idol.
in the third year after its debut, UNIQ caught up with the domestic restrictions on Korea, which made it impossible for uniq to develop in China as a whole. But Hua Du didn't give up his star-making career. At the beginning of 216, Lehua cooperated with Korea Star Shipping Company to launch Cosmic Girl, but it still did not reach the level of being out of the circle. Meng Mei Qi and Xuan Yi, today's top female lovers, were still green leaves in the combination at that time.
as the first water tester in the mainland to deepen the idol industry, Hua Du's "ambition" is to cultivate Lehua into the SM of China. Even though this road is very difficult, Hua Du still has such urgent hope for creating the idol era in the mainland.
Yang Tianzhen is also eager to transform her career. In 214, Fan Bingbing's development reached a stable and solid stage. For Yang Naizhen, there is no more challenge, and she wants to find greater self-value. So, Yang Tianzhen left Fan Bingbing and set up Yixin Entertainment.
In the early days of the company's establishment, Fan Bingbing was still a label that Yang Tianzhen could not get rid of. At that time, Yang Nai-zhen resisted talking about Fan Bingbing, fearing that others would attribute all her achievements in the industry to the glory of Fan Bingbing. She is worried and anxious.
However, as the boss of the company, Yang Tianzhen rarely lets these negative emotions out, and his style of doing things runs through. She is used to fighting for artists and being their leader and guardian.
Song Jia, an artist of Yixin Entertainment, once recalled that in a red carpet event, as a newcomer, she couldn't bring the staff into the venue, and Yang Tianzhen was taken.