Like many children who "can't read well, but there are a lot of tricks", richard branson didn't learn well from an early age. At the age of 17, he started a student magazine for young people with a friend in a half basement with 4 pounds given by his mother for postage and telephone charges. In 1968, the magazine was officially released. The congratulatory message written for the publication by the president of Winston College, where Branson attended, is: Branson, I congratulate you! I predict that your boy will make a fortune if he doesn't take a cell in the future!
The publication caused a sensation after its release. Mick jagger, the lead singer of the famous rock star Rolling Stones, and John Lennon, the lead singer of the Beatles, were interviewed by the magazine. Lennon also wrote a song specially for the magazine. A few years later, The Student was in trouble. Branson was inspired again and decided to advertise on the back cover of the magazine and sell music tapes by mail at low prices. At that time, due to the high price of selling audio tapes in British specialty stores, his pioneering work caused great repercussions and orders kept coming.
by 1972, Branson had set up several Virgin video chain stores and a video recording studio in all parts of Britain. In 1973, the first recorded album "Guanzhong" by Mike oldfield was a hit. Subsequently, phil collins, Boyd George, Rolling Stones and other big-name stars and bands signed contracts with them. At this point, the Virgin brand was launched, and Branson took his first step of success. In the following 1 years, Virgin Records became a pivotal brand in the British entertainment industry.
Go ahead and try your hand bravely
In p>1984, Branson entered the aviation industry with a very high threshold and established Virgin Atlantic Airlines. This was regarded as "suicide" by many people in the industry at that time. To this end, he did not hesitate to fight a sensational lawsuit with British Airways, the leader of the British aviation industry. In the end, he won and kept the right to operate on both sides of the Atlantic.
In p>1994, Branson founded Virgin Cola Company. At present, Virgin Cola sells more in Europe than Pepsi. Virgin Railway was established in 1996, and it is ambitious to develop it into the best service company in Europe. Virgin Telecom was announced in 1999, and is committed to making it a global mobile phone company.
in 29, Virgin officially entered the racing industry. In 29, Virgin, the new team of the world formula one racing, was the first sponsor of Branson, and Virgin occupied the most conspicuous advertising space of BGP (Brown GP).
Branson thinks he is not good at technology, and he is not good at computers. But in recent years, he has devoted a lot of efforts to e-commerce and the Internet. Virgin's online services have included financial services, air ticket booking, shopping and so on. He plans to make Virgin catch up with the digital trend in Britain, make Virgin's website among the top 1 websites in the world, and enable customers in Britain and all over the world to buy everything from cars to CDs from Virgin.