However, as special products such as tobacco and alcohol, not only the product requirements, but also the atmosphere of the store will affect consumers' purchasing behavior. So, how should cigarette hotels improve their taste and win more repeat customers? Retail customer: Zuo Jun’s point of view: The store must have its own personality

Tobacco shop is a special retail format. This specialness lies in the particularity of the products sold. Tobacco and alcohol are not like salt and oil, they are not life. It is an indispensable necessity in life, but a special commodity that satisfies hobbies. However, since most retail customers are selling such products, market competition is also conceivable. Therefore, if you want to improve the taste of your hotel, you must have your own characteristics and leave a deep impression on customers with your characteristics. I have really worked hard to improve the taste of the tobacco shop. It can be said that my cigarette shop looks fashionable from the outside, but classic inside, that is, a combination of classicism and fashion.

First of all, let’s start with the signboard outside the store. I am a store with two facades. The signboard is as long as the facade is. Compared with those three or two meters long signboards, it looks much more grand. At the same time, the common spray-painted signboard was abandoned, and instead all pieces of pine wood more than an inch wide were pieced together into a concave and convex signboard. The entire signboard is the original color of the logs, making it look antique. The characters on the shop sign are not printed with a computer, but are inscribed by a well-known local calligrapher. I made the characters dark green, which contrasts with the wood of the sign and makes it appear more interesting. Very harmonious. Secondly, I made full use of the display window. I used the form of a book rack to display all the distinctive famous wines in the store. In this way, customers can see the products in the store on the road in front of the store. There are two books on the shelf. The benefits are, firstly, to display good products, and secondly, to increase the cultural atmosphere of the store and improve the taste.

In the store, I made full use of the three walls and abandoned the shelf placement. Instead, I used large and small grids to store the products in the grid, so that each product can have a Independent space, such placement, coupled with lighting, can give full play to the personality of the product and increase the charm of the product. Of course, these alone are not enough. I also arranged some small cultural scenes in the store to increase the interest of the store. Such as the small waterwheel that keeps turning, and the young children imitating the old man to smoke a pipe, etc. These small cultural scenes are not only full of interest, but also enhance the taste of the store and appear very elegant.

Retail customer: Wang Yongbo

Viewpoint: Open a secluded rest area to give customers a space to let their moods go

As a front room for commercial use, and those Facade houses in downtown areas are places where space is at a premium. In order to save space and be able to display more products, many of our retail customers will crowd the store with products piled everywhere. Not only does it look messy, but there is no place for customers to insert their feet. You said that in such a place, there are no customers. I will discuss shopping matters with you in a leisurely manner. Some customers, seeing three or two people in your store, can't squeeze in, so they simply leave.

My cigarette shop is the complete opposite. There are no mountains of merchandise, but more like a tea bar. Many customers who come here say that my place does not look like a business place, but more like a good place to drink tea and chat. In my store, the wine displays are hung on the surrounding walls with special stainless steel fasteners. The cashier counter is more like a bar counter. In the wine cabinet behind the bar counter, what is displayed is not wine, but cigarette samples. The bar counter There are two advantages. First, this place is where customers check out. At the same time, there are several bar high swivel chairs in front of the bar. Customers can drink tea and rest here, inspect the products, and communicate with the waiters.

Opening a remote rest area does not just mean a little space at the bar. I also placed a root-carved tea table more than two meters long and one meter wide on one side of the store, and placed it around Six root-carved stools, with this store layout, many large orders are basically negotiated on this tea table. With such a layout of the store, what kind of mentality do customers have when they come in? Of course, it is a casual mentality. There is no shopping pressure on the minds of customers, and it seems very relaxed to choose products. It is the influence of this relaxed mentality that they will stay in the store for a while, which can buy them more time to sell products, and customers have time to listen to you. Introduction, business transactions are inevitable.

Retail client: Zhao Mingsheng

View: Work hard on the soft environment

In fact, it does not take a lot of money to improve the taste of retail stores, especially tobacco stores. It's too big an investment, because many of our retail customers rent houses for business and spend too much money. Once the rent expires or something unexpected happens, it will easily cause losses to themselves. I think that if we want to improve the taste of retail stores, we can work hard on the soft environment. Let’s start with clothing. As a standardized retail store, first of all, our service staff should be uniformly dressed. Whether it is a business suit or a vest, they must be uniform. Even if there are only two clerks in your retail store, this should be the case. This can give people a very good impression. For a sense of standardization, if you look at those large stores, they all dress uniformly at work. This not only helps customers identify them, but also gives people a sense of taste and humanity. If your shop assistant wears fancy clothes and has an unusual hairstyle, and when they encounter honest customers, they will only stay away and be "scared" away.

Secondly, you can play some background music in the shopping mall, but the music should be mainly soft and avoid noisy taxi music. The volume of the music should be minimal. The volume should not be too high, otherwise it will affect communication with customers. At the same time, high volume will also offend some customers. When customers step into your store and hear the soft music, they will immediately feel relaxed. Through the music, they will also understand that the merchant is a tasteful and educated person, so they are willing to work with you. You deal.

The third is to pay attention to the beauty of coordination. The floor, ceiling and counter shelves in the store should be harmonious and unified. If the hardware is really not available, the color of the most basic counter shelves should be coordinated, especially The color of the counters should be the same for several sections, and the shelves should be the same. Don't make the store look like a dye vat, with all the bells and whistles, which will make people look at the store owner as a rough guy without taste.

Retail customer: Hong Chuanjun

View: use more brains and take the road of innovation

Today’s tobacco stores have very few unique features and only imitators , there are many popular shops. If you blindly follow the trend, it will be difficult to expand the high-end market, and it will also be difficult to attract some companies and individuals with high consumption structures to purchase goods. Therefore, if our hotel wants to remain invincible, we must constantly try and innovate in order to leave a good impression in the minds of customers.

First of all, the format of product display cannot be static. It must change the display form with time and seasons, so as to surprise customers at all times and give them a "new" feeling. What does it mean to be tasteful? It means to avoid roughness. Both management and hardware measures must be refined. Especially the counters and shelves must give people a high-grade feeling. Due to limited space in the store, general retailers like to place used wrapping paper and packaging boxes outside the store. This not only hinders the image, but also gives customers a messy feeling. These waste items, mops used for daily cleaning, etc. must be placed in a hidden place. After such treatment, customers will feel that they have dignity when buying things here. Just like dishes of the same quality and price, the feeling is different between a small street stall and a big restaurant.

Secondly, the placement of products should be unique. In my shop, the cigarettes are displayed in patterns such as "a single flower", "a star holding the moon", etc. Through such a display, the connotation of the brand is enriched. Many colleagues took pictures of the samples I displayed with their cameras. It's good to take it back and imitate it.

Third, not only door-to-door delivery, but also the establishment of files and timely return visits.