In fact, he is just a vulgar, indulgent, fast-food-style entertainment-style fat man created by the commodity society. Entertained the public.
PSY (Uncle Psy), a 34-year-old Korean fat man with an unattractive appearance who was once recommended by his agency to have plastic surgery, is currently making waves around the world with his viral song "Gangnam Style".
In 86 days, he broke Guinness twice, had over 400 million views, and topped the iTunes MV charts in 35 countries... At this moment, on the other side of the earth, a person with an unattractive appearance was once recommended by a brokerage company. PSY, the 34-year-old fat Korean uncle who has had plastic surgery, is going viral at a crazy speed. With a series of staggering data, he easily jumped to the runner-up on the US Billboard singles chart, successfully surpassing Justin Bieber, Adele, etc. Popular European and American singers are picking up horse manure from behind, and they themselves are completely famous. An inspirational story about the counterattack of Asian "fat and round" diaosi uncles is magically staged. Behind this seemingly accidental MV's global popularity, it is actually a review of the results of the Korean government's joint efforts with the entertainment industry in overseas cultural exports for many years by the audience.
1 Relying on the word-of-mouth marketing of European and American superstars
I have to admit that "Gangnam Style" has fermented a "one-second change" with over 400 million MV views worldwide. "Madman" severe convulsions type virus. It is said that as long as one person starts to dance the signature move - the horse dance on the streets of the United States, a group of people will quickly gather behind him to dance the "horse dance". In Korean nightclubs, as soon as this masterpiece is played, the area within two kilometers immediately becomes a farm.
However, "Gangnam Style" finally became the world's No. 1 song and had the last laugh. In addition to the local Korean fans protecting the click rate, Britney and other big-name European and American stars continued to repost it. Recommendations and word-of-mouth marketing are the real driving force behind its strong success in the North American market, which once saved its future destiny when the click rate fell into a sluggish initial stage. In fact, the click-through rate of the MV was not ideal when it was first released. It was not until the end of July that popular idol Justin Bieber's manager Scooter Braun and rapper Tippan praised "Gangnam Style" on Twitter, adding: The YouTube link to the MV brought the sluggish click rate back to life. The former became PSY's agent smoothly. This was followed by a new round of Twitter support from Britney Spears, Anne Hathaway and Katy Perry at the end of August, once again injecting vital boost into the future popularity of "Gangnam Style". On August 29, Britney Spears posted: "I like this MV so much, it's so interesting! Should I also learn this dance? Is there anyone willing to teach me?" Not long after, the United States TV media and newspaper media followed up strongly. Britney wore a red cheongsam and invited PSY to teach horse riding dance on the American variety show "The Ellen DeGeneres Show". CNN, "Wall Street Journal", "Huffington Post", etc. Mainstream media began to report on PSY, and only then did PSY and his "Gangnam Style" really become popular.
Miss Zhou, manager of the music business department of the Beijing office of South Korea's CJ Entertainment, said that the reason why PSY is so popular in Europe and the United States is mainly because big-name European and American singers are helping him with word-of-mouth marketing. "There are many big-name stars who are willing to promote it," she said. This song, for example, is very interesting. I want to learn horse-riding dance, or repost the MV. The power of the Internet is very powerful. "Rain, who went to the United States to develop in the early days, has gradually worked hard to gain a certain degree of popularity in recent years. Wonder Girls, Girls' Generation, and K-Hop are increasingly recognized by European and American pop music. This is indispensable for Korean entertainment agencies' large amounts of money and the establishment of relationships with local musicians and mainstream media. Ms. Zhou also said, "European and American superstars are so supportive. Of course, we cannot rule out that Korean brokerage companies are behind the operation and promotion."
Sweeping the Chinese youth market
2 Relying on South Korea Streaming Potential Consumer Group
The reason why "Gangnam Style" can easily knock on the door of the Chinese market is partly due to the increasingly younger Korean Wave potential consumer group.
Yuan Lei, director of the cultural department of Southern Weekend, has done a series of reports on the Korean Wave. Regarding the popularity of Divine Comedy, she believes that the foundation of the Korean Wave in China plays a role. “They are all born in the 80s, 90s, and even the 00s. Korean Korean music has a profound influence on them. Those Korean groups whose names we don’t even know are regarded as bibles by them, and they all know Korean. Countless parents have mentioned this to me, and they don’t understand why their children I would like Korean artists. There was actually a Korean wave in China seven or eight years ago, but it was more popular among adults. Over time, adults’ interest in it has become very weak, and Korea has become a topic of ridicule. . But among young people, their visual style and the appearance of singing and dancing people are very appealing to these children.”
On the other hand, there are countless recommendations from European and American superstars. The terrifying click-through rate of 0 is enough to make curious Chinese people click the mouse. However, "Happy Camp" and "Tian Tian Shang Shang", who have always been "fashionable", continue to use their expertise, respond promptly, and teach horse riding dance publicly; Bi Fujian, who refuses to accept the old age, also follows the fashion and learns horse riding dance... However, the most surprising thing is CCTV, which is determined to get closer to the masses, popularizes the popularity of "Gangnam Style" to hundreds of millions of people in news programs at different times on multiple channels... Compared with the vigorous recommendation of TV media, the Internet is slightly lagging behind and calm. First, Tao Zhe asked on Weibo "Why is "Gangnam Style" so popular", causing a war of words between Chinese and Korean netizens, then Kai-fu Lee published an "Analysis of the Main Purpose of Divine Comedy" to answer questions, and then Pan Shiyi asked cutely "What is "Gangnam Style"? Regardless of the form, whether intentional or unintentional, "Gangnam Style" has achieved the expected communication effect.
"Gangnam Style" Magic Weapon 1
The diaosi posture sings the story of the rich
Outsiders watch the fat man dancing funny dance
Many people don’t understand the popularity of “Gangnam Style”. "I just saw the twisted face of a wretched uncle! The virtue of this guy on the recliner makes me want to give him a knife." Some netizens said bluntly: "The exaggerated dance steps feel like having prostatitis, I can't appreciate it."
The popularity of "Gangnam Style" in China has not been smooth sailing. There was "Uneasy" to practice courage, and "The Most Dazzling Ethnic Style" was released before. "Gangnam Style", which was popular in Europe and the United States, had little initial response in front of well-informed Chinese netizens. Netizen "Kai Mao Tu Luo Li" transliterated it into the Chinese version, giving the Divine Comedy a ferocious title that has great promise, subverts three views, and makes people afraid to look directly at it - "Anal Plug". This version is more popular, famous, and funny in China than the original Korean version of Psy.
Similarly, on the other side of the world in the United States, blond and blue-eyed Westerners have no time to understand Uncle Psy's heart. In an interview with CNN, Psy said: "I guess foreigners will think I am funny, just like Koreans will think Austin Powers and Mr. Bean are funny." An article in the British "Guardian" analyzed Said: "Gangnam Style" is nothing more than a fat man doing funny dances and singing repetitive meaningless lyrics. The visual effect of the song has a distinct American style and is a hodgepodge of Western pop music. Therefore, Western audiences do not need to know what Psy is humming to already feel that it is familiar.
Korean people love irony, and Psy is a household name and respected.
Although the meaning of "Gangnam Style" is unclear to foreigners, Koreans love this song deeply. Jin Eunjing, currently a Korean expert at the Communication University of China, told reporters that in fact, in South Korea, the focus of "Gangnam Style"'s popularity is not the "horse dance" and the uncle singer, but "the satire of the pursuit of materialism shown in the lyrics and MV." The melody is indeed more catchy, but more importantly, his characteristics are that he is different from many singers. His songs are both funny and socially satirical, which makes young people particularly willing to accept them. ”
< p>Uncle Psy, who was born in 1977, is actually a rich man worthy of his name. Except for the appearance, which cannot be related to "handsome", other aspects are out-and-out "Gangnam style". Uncle Psy grew up in a wealthy family. He graduated from the Music Department of the University of Berkeley in the United States and is an alumnus of Leehom Wang, but his name will definitely not be on Wang Leehom's graduation album. Uncle Psy gave up his studies because he returned to China to make his debut. This delay has become a lifelong delay. He doesn't know how long it will take to graduate successfully.However, his talent does not need a diploma to prove his talent. Before "Gangnam Style" became popular around the world, PSY was already a famous musician in South Korea. After releasing his first album in 2001, he became a popular star in South Korea due to his funny and witty performance style and many classic hit songs. Although he was arrested for drug abuse and was involved in military service, Psy changed his appearance and re-established a pro-people and patriotic image in the hearts of the people. "He has done a lot of charity activities in the past, and the common people's impression of him is that he is very patriotic, so even if he satirizes reality, it will not make people think that he does not like this society; when he performs funny performances, people will not hate him either. "If we didn't have any foundation, we wouldn't be able to dance like this and sing songs like this," Jin Eunjing said. It is precisely because of this respect that when Uncle Psy was caught in the "plagiarism scandal", the Korean people chose to be on the side that believed in him. Facts have proved that the people were right to believe it. At PSY's concert on October 10, Kim Jang-hoon made an unexpected appearance and sincerely apologized to PSY: "My narrow-mindedness led to a bad relationship with PSY before. I feel that I blocked PSY's gradual growth in the world's music scene. I am deeply saddened by this." The two friends settled their differences.
"Gangnam Style" Magical Weapon 2
The more vulgar the uncle's show, the more relaxed he becomes
In South Korea, where you can have your face slashed several times a year for beauty, Hong Kong It’s really unbelievable that I met an ugly-looking, fat uncle. He has small eyes, a big face, a vulgar expression, and a narcissistic belly of fat... Once upon a time, Uncle Psy was "kindly" suggested by his agency to undergo plastic surgery, and he was even ruthlessly beaten to "just wear a mask and perform." Now, This fat uncle, however, held a concert in front of the Seoul City Hall surrounded by 80,000 citizens of Seoul, showing off his fat body naked - this fat even made 14 overly excited fans faint on the spot. Spring has come for the fat uncle. Crazier than imagined.
When they first saw Psy, the first reaction of many people outside Korea was: "Kang Ho Dong started singing?" Kang Ho Dong, the host of the Korean variety show "Love Letter", which was once popular in Asia, and Psy They have the same style, wearing swimming rings around their waists and exposing body defects to bring joy. Although he takes the comedy route, Jiang Hodong still has an unshakable status as a leader in the hosting industry. And the "fat and round" Uncle Psy has also become a popular star in the world-class music circle. At the same time, more and more uncles are also shining in the field of film and television dramas. In last year's popular "City Hunter", Pei Shizhong, an uncle who follows the hero all the way to catch corruption, is timid, loves to cook, and bald. He is funny, heartwarming, and impressive.
In fact, funny uncles have always been very popular in South Korea. Yuan Lei said that this kind of vulgar comedy has been popular in South Korea. "One of the reasons is that their TV stations. The entertainment programs of every TV station are basically of this type, even the national TV station. Although there was a TV show in South Korea seven or eight years ago, A group of literary and artistic films are loved by Chinese intellectuals, but what supports their entire film industry is sex, comedy and weirdness. This kind of comedy is pure body language comedy, such as picking noses, touching buttocks, and dressing in fancy clothes. This is what they do. It's acceptable. Another point is that Koreans don't actually know humor. They have very little sense of humor. The Germans also have their own sense of humor, which can be seen in their works. Korean movies and TV series never have high-end humor. Their cultural foundation results in relatively vulgar humor. This is also related to the living conditions of Koreans. Their lives are actually very rigorous, office workers are under great pressure, and the suicide rate is also high. Very high, which also proves that social pressure causes them to be extremely relaxed and relaxed without any thought."
"Gangnam Style" Magical Weapon 3
Horse riding. The more silly and fun the various dances are, the more popular they become
"Gangnam Style" is popular all over the world, and the biggest contributor is undoubtedly the "horse dance". This diaosi dance, which looks insane and can easily be suspected of mental illness by sober-minded people, has caused the American pop music charts to tremble on horseback for more than two consecutive months with lightning speed, and even shocked the world. "Horse convulsions" are being staged everywhere: aunts are dancing in the yard, flash mobs are dancing in the square, celebrity hosts are dancing on TV, and even American politicians are dancing along - it seems like a simple move, but I want to jump out of Uncle Psy. The original version is not simple either. When PSY taught the secrets of "horse dance" on an American show, he revealed: "You have to think about riding on a horse. Your body should not be serious, but your face should be serious. of.
"In order to allow the general public to fully understand the key points of "the expression must be cheap" in horse riding dance, and to prepare in advance for the company's annual meeting at the end of the year, the online horse riding dance "slow motion decomposition" and "dance teaching" illustrations and videos have been wildly forwarded.
In the fiercely competitive Korean pop music scene, having a divine song is almost every group’s dream. In addition to the simple and catchy melody, the divine song’s standard killer song is also easy to learn and addictive. Dance, therefore, when a Korean singer or a group plans to release a new song, it has become a legacy to rack their brains to choose the dance to match. Uncle Psy's horse dance in "Gangnam Style" is not the first shot of Miss Zhou of South Korea's CJ Entertainment. Explained: "In addition to the auditory effect, K-pop, which is popular in Korea, also attaches great importance to the visual appearance. Korean artists are very careful in choreographing dances. For example, Girls' Generation's lap dance is danced first, and netizens choose the name later. From now on, when making music, I will first grasp the concept, arrange a very appropriate dance, and give it a corresponding name to make it interesting and easy for the public to learn. "On the other hand, this type of dance also shoulders an important mission - to increase publicity points and create topics. "On the show, the host usually asks, 'The new song is released, why don't you dance?', 'The dance is very interesting, I wonder if the name can be chosen. Where is XXX? ’ What may seem like a casual suggestion may actually have been planned before. " Jin Eunjing analyzed that the success factor of this type of dance lies in the appreciation of both elegance and popular culture. "There must be a dance that ordinary people can easily follow, and the rest are dances that can only be performed by professionally trained artists. ”
From the “retro dance” of “Nobody” that is popular around the world to the “hand-rubbing dance” of “Sorry Sorry” that is loved by adults and children, too many singers have become popular from this type of dance. Sweetness. You may not be able to sing out the representative music of Rain, who has been idolized by Michael Jackson since childhood, but you must remember the "breathing dance" that has been imitated by many artists; Wonder Girls relies on carefully choreographed retro dances. The MV "Nobody" has become the dominant girl group. With more and more imitations on the Internet, it has taken over the world. The English version of the video has successfully exceeded 10 million views on YouTube. The reason why Girls' Generation was able to break through back then was. It is the consolidation of the impressive "dog leg dance" in the divine song "Gee" and the sexy "lap dance" in the future "Genie". Another Korean group dance that Chinese audiences are familiar with is the boy group Super Junior's "Sorry Sorry". , and "Nobody" have appeared on Chinese TV screens in turn. The imitators range from ordinary people to celebrities, from variety show hosts to people in the cross talk industry, and have truly become a national dance, and the most common feature is the iconic repetitive movements. Easy to imitate, strong performance effect
"Gangnam Style" magic weapon 4
Officially promotes the Korean Wave to reach its peak
Text_Yang Bo
< p>Because "Gangnam Style" was first released online and has not been released as a physical album, it does not meet Billboard's selection criteria, "otherwise it will definitely top the list. "Billboard music editor-in-chief Benjamin Ingley said regretfully (even though it had climbed to the runner-up before deadline). I believe he was blushing not for this song, but for their old charts. This dance song proved countless One thing is that lists like Billboard, which rely on record sales and radio play rates to determine the popularity of songs, are completely outdated. Now the rise and fall of global music trends has long been dependent on iTunes downloads and YouTube clicks. .So, before "Gangnam Style", there was no music video in the history of human culture that had more than 100 million views in one year, but on YouTube alone, it had more than 400 million views in three months. . Therefore, it was exploited by another old chart, Guinness World Records. In 1964, the Beatles' "I Want to Hold Your Hand" topped the Billboard list for seven consecutive weeks, and Americans panicked. as the "British Invasion"; 58 years later, "Gangnam Style" tops the iTunes download charts in nearly 40 countries and regions including the United Kingdom, the United States, Argentina, Australia, Belgium, Ecuador, Thailand, and Honduras - according to the old saying, Koreans Fulfilling Hitler's long-cherished wish, they have taken control of the world.
The happiest person about this is not Uncle Psy, but South Korean President Lee Myung-bak.
The policy of “relying on improving South Korea’s soft power to coordinate economic development” that he has always emphasized has been given an opportunity to experiment. The global influence of Korean culture is a key component of what he calls soft power. However, the so-called Korean Wave, which swept Asia at least in the early 2000s, has declined. Therefore, many people regard the popularity of "Gangnam Style" as an accident, or even as the beginning of the Korean Wave. Reflection. However, President Lee tried to use this to bring Hallyu back to life and even take it to the next level. He awarded Psy the Cultural Medal and respectfully enforced martial law during his concerts, which all showed the importance the official attached to this heavenly national treasure.
But what a bad song this is. Musically, if the "Most Dazzling Ethnic Style" that is comparable to it is rated as zero, it is simply a piece of shit. In addition to Diqu, the latter at least has a national style. Speaking of national style, this is what Korean pop culture lacks the most. Compared to Japan, which does not shy away from imported goods, at least they still have chrysanthemums and knives. What about South Korea? Pickle? The fact that "Gangnam Style" is popular in both Mexico and Ecuador may be based on this internationalism that does not shy away from suspicion and is extremely flattering.
The song's artistic inability to be scrutinized does not prevent Korean-American Ban Ki-moon from praising it for "making a great contribution to world peace" and based on "music that charms directly to the bottom of the heart." Are you blinded by the musical taste of our UN Secretary-General? Ma Rongsen (transliteration), a public diplomat at the Ministry of Foreign Affairs and Trade of South Korea, said quite openly: "If foreigners pay more attention to Korean singers, they will gradually like South Korea. If they like South Korea, they will buy more Korean goods. That’s what we’re here for.”
Before you try to mock this naked cultural utilitarianism, note that Kim Ki-duk’s Pietà just won a Golden Lion in Venice. Of course, it is also an international cultural honor for South Korea, but this may be due to Kim Ki-duk’s reputation for “gaining attention by vilifying South Korea” and the fact that “Sorrow” “reflects on the horrors of human beings which is meaningless and only highlights the horrors of human beings”. Just describe it." This incident did not win the cheers of the South Korean government and people, but the key is that it was not opposed or even blocked by them.
The Korean cultural system allows for the vulgar "Gangnam Style" and the extreme "Saint". The existence of both extremes may be the key to their success in their respective fields and their international reputation. reason.
Gangnam Style, Uncle Psy makes crazy money
According to Korean media statistics, "Gangnam Style" brought PSY at least 10 billion won (about 50 million yuan) in revenue. Among them, download revenue is about 360 million won (about 2 million yuan), record revenue is about 300 million won (about 1.7 million yuan), and online listening brings 40 million won (about 220,000 yuan). The Seoul concert on October 11 attracted 30,000 viewers and brought in approximately 3 billion won (approximately 17 million yuan). PSY's remuneration for starring in an advertisement is about 400 million to 500 million won. Currently, the number of commercials he has shot has increased sharply and has exceeded 10, allowing him to pocket 4 billion won (approximately 22 million yuan). In this regard, PSY clarified that his income is not that much.
Nothing but naked yearning for Jiangnan
文_杨波
The first time I saw Uncle Psy, I immediately thought of the Korean variety show "Love Letter" which was once popular in Asia. "'s host Kang Ho-dong, both of them are uncles with waists squeezed into lifebuoys, and both are accustomed to bringing joy to everyone through dances that do not hesitate to expose body defects. "Love Letter" proves that for a Korean artist, being able to dance is not only a basic skill, but also a life-threatening ability. Psy proved it again. "Gangnam Style" is of course better than the dance. It is first of all a visual work, and secondly and thirdly it is still a visual work. The music with Erbian rhythm as the only point is just the background and indispensable, but it is the background after all.
The recently popular Korean drama "A Gentleman's Dignity" also stars uncles and is also vulgar and funny. However, these uncles with Jang Dong Gun as an example are not losers, but the pretentious ones that Uncle Psy mocked. Tall, rich and handsome. Although uncles have become more popular recently, the pursuit of them cannot be regarded as a sudden phenomenon. This is tradition, or because "young men are just stallions, and uncles are the destination." This upper-class female marriage and love norm has long been deeply rooted in the hearts of the people. . Girls and uncles are always the protagonists in the literary world and sociology, and they are also a perfect match. Boys don't have to complain about this, because only a few of you will become aunties, right?
This is why from a global perspective, the girl group "Girls' Generation" is more popular than the boy group BigBang. When watching Girls' Generation's MVs, you will have a wonderful feeling of watching Japanese porn films that do away with nudity and intercourse scenes. They are cute, pure, and at the same time unspeakably sexy. Their clothes, movements, expressions... everything is... Sex, music and other things are pushed to the back and become the background. In the history of pop music, girl groups are sexual objects that use music as a cover, but Koreans turned this cover into wallpaper and pasted it behind them. This is a major feature of Korean pop culture, which is to infinitely magnify the most flattering aspects of a certain style or genre, no longer cover it up, and nakedly incite, seduce, instigate, and pull the audience, even if it hurts their fingers, it is better to The strategy of cutting off one finger.
For example, Korean dramas, the main force of the Korean Wave, can be roughly divided into two categories: one is sadistic and perverted love dramas, in which the heroine (and sometimes the hero) gets into a car accident after suffering from cancer. After becoming disabled, you may suddenly discover that you are pregnant with your half-brother's (sometimes half-brother's) child, during which you may have been raped; second, there are family dramas that often have more than 1,000 episodes, with a kind of The stagnant plot is used to set off a certain state of boredom for the viewers, which is to provide people with a traceless road to waste time without feeling. Compared with this kind of extremeness that is truly immersed in secular aesthetics, Quentin's little blood is really not shameful enough.
So, "Gangnam Style" is not mocking, but pandering. What it pursues is not the public's dislike of the wealthy class and the noble lifestyle they carry (even with a hint of contempt), but yearn for. This is the real Gangnam Style: straightforward, cutting off fingers with a knife, no metaphors or innuendos about beating a cow across the mountain. Uncle Psy covets those women who "have the character to have a cup of coffee and take a break, and will make people's hearts burn at night." It's a genuine covet, and Uncle Psy's praise for those "men who even drink coffee while it's hot, and who feel like their hearts are exploding at night" is genuine praise. The same is true for those who are fascinated by this singer.
How to describe PSY, the Korean uncle who quickly became famous all over the world? He has a sinewy face and has gained weight in middle age. His hair is slicked, he wears shiny Oxford leather shoes, a silk suit with piping, and various European-style ruffled shirts... No need to describe it anymore, everyone on earth is familiar with it, not only his fat appearance, but also his singing voice with splits. The "Gangnam STYLE" that has been rolled out this time is said to have generated revenue of 10 billion won. This uncle is called a walking company and a global trend.
Attention to typical "Korean fashion"
Not only fans are involved in the "Gangnam STYLE" craze, but also some serious experts are involved in it, and they are interested in "Gangnam STYLE" An in-depth analysis of the special case represented by the Korean Wave sweeping the world. Some have learned communication experience from it, and some are worried about this phenomenon. In other words, South Korea, which has no originality, has actually become a leader in global spiritual culture? How embarrassing! But in-depth fashion followers need not worry, the Kazakh and Korean factions will sweep in and quickly annex the whole.
Nothing about Uncle Gangnam’s clothes can be called original. Even if he has a typical stick face, his clothes cannot represent Korea. Shoes are fashionable items derived from Oxford University in the UK; suits and shirts cannot be said to have any Korean flavor. It has to be said that mixing a Western shirt with harem pants is really eye-catching, but harem pants are from Japan. Regardless of the origin of each component, the overall look of the uncle is exactly a reflection of typical "Korean fashion". When we are thinking about how to dress with the elegance of European aristocrats, Korean style has already adapted a whole set of popular styles through the obscenity of European court life: it is suitable for Asian body shapes, and it is easy to cater to "arrogance". ” demand. And then through the dissemination of Korean dramas - it must be said that this is almost a groundbreaking subversion, conveying an imaginary modern life in Korea to the audience, and repeatedly educating its own people with an ideal lifestyle until it becomes a reality.
The long-lost innocence has become valuable
The key to easy communication is that you can understand it as soon as you see it, understand it as soon as you hear it, and understand it as soon as you learn it. The same is true for Uncle Jiangnan. The whole body is a collection of Korean fashion. It can neither be said that he is innovative nor that he is not innovative.
After all, after a long time, many people no longer bother to recall the disco life in the 1980s, with neon-like shiny fabrics, diamond-encrusted details, and bright fluorescent colors... But it is not just the 1980s. Mixed with vintage houndstooth and rainbow bows. It can’t be said that he is a serious copycat without his own ideas. He has sneakers to eliminate the overly serious gentleman’s attire, and he also has loafers and cropped trousers to destroy the sense of nostalgia... In short, they are all put together, and their function is to form A lively and lively Jiangnan uncle, including his singing and acting skills, can all be regarded as serious self-deprecation.
As a full-scale outbreak of the mid-life crisis, Low Intelligence understood the key points of the entire fashion trend, and his long-lost innocence and sudden recovery became valuable. Cracking authority is the result of the enthusiastic pursuit of Internet communication. Now, the winner is Uncle Jiangnan, who is dressed in brand new and straight clothes. He lists his ambition for success and his smile for life in fat and flexible dance steps, and then lists those " "Korean fashion", especially men's fashion, is once again pushed to the forefront of people's minds. Believe it or not, he is the most popular imitator at the moment.
What to wear in PSY classroom to become popular quickly
The image that spreads quickly basically changes and maintains consistency, especially in terms of identification. Even if you are stuck in the crowd, you must still Be instantly recognizable. Bright colors are a must, and good-looking appearance is obviously not too important. Uncle's popularity once again proves that the entertainment industry does not only need handsome men and beautiful women. In fact, if you want to become popular quickly, with the current Internet self-media so developed and communication so convenient, the possibility of sweeping the world is a right given to everyone in this era. Faced with the successful case of "Gangnam STYLE", we have concluded a truth: no matter what the talent is, it is very important to package it properly.
Phase 1: Learn how to dress from advertising boards
Keywords: Hello, color!
The essence of packaging is as mentioned above: it can be understood at a glance and learned at a glance. That is to say, you can’t be like Shang Wenjie and create your own secrets to scare people, and then teach the audience how to interpret your outfit - remember! This won't work because you might just lose all opportunity. Therefore, at this point, the fastest way to study the packaging effect is from advertising, especially outdoor advertising boards. Whether it is an image expert or an advertising guru, they will tell you the same point: color is the fastest way to catch the eye, and it only takes 3 seconds! Does style matter? less important. After determining the eye-catching color, then consider a sustainable style. It is best that everyone is familiar with it. At least any aunt who doesn’t care about fashion will feel comfortable and friendly after seeing it. Don’t be original - You're not a fashion designer, so don't be immoral about your clothes.
Stage 2 Repeat, repeat, repeat
Keywords: Oxford shoes stained with pickle flavor
The second key point of communication is repetition. To be repeatable over and over again, your first element must be simple and easy to remember, whether it's a horseback dance, the lyrics to "Gangnam Style," or wearing a pair of black and white Oxford shoes, wear one shoe as hard as you have no other shoes to wear. As if wearing. If you have started to attract attention in the second stage, you can change your clothes. The principle is: if the color can be free, the style will remain the same; if the color keeps the tone of the first stage, the style will be changeable.
Details of the third stage of business style
Keywords: funny accessories
At the stage where you have received all the attention needed to become popular, if you don’t want to just If you want to go to the next level, then you have to start adding some incongruous details to the same style: for example, Uncle Jiangnan uses rivet shoes to match the classic houndstooth. Moreover, from now on, the tones of the styles are becoming more and more "low-key" - of course, on the premise that you are already high-profile enough, you must pay more and more attention to the sense of quality. The standard is: low-key luxury. The perfect use of accessories is another unique secret skill of OBA. In addition to the kawaii bow tie, sunglasses are a must-have item. The round retro sunglasses instantly enhance the overall temperament.
Park Jae-sang-----Korean Hip Hop artist, PSY’s concerts have always been hailed as unmissable concerts. In addition to the very high live live, famous Korean female performers will be performed every time. Singer's song and dance. Released the 6th album "Psy6A", and the title song "Gangnam Style" was allkilled on 6 major charts including Mnet and Melon.