1. Everything is possible. ——Li Ning brand series of sportswear

——Talk directly to the core desires of modern urbanites and inspire people to forge ahead. The implication is: with Li-Ning, everywhere is a sports ground; with Li-Ning, any sport you do is fashionable; with Li-Ning, you can satisfy your desire for any sport.

2. What will happen to the world if humans lose association? ——Lenovo Group

——Express the status and value of the company through Lenovo's positive effect on mankind. The form of questions makes people think and trigger associations. The short sentences are sonorous and powerful and easy to remember.

3. Don’t take the ordinary path - Meters Bonwe advertising slogan

- A provocative advertising slogan full of personality, reflecting that contemporary young people are full of confidence and pursue nature. Longing for the atmosphere of the times with independent personality.

4. Looking at success or failure, life is heroic, but it is just starting over. ——CCTV Charity

——It is full of heroic sentiments, embodies unyielding meaning, highlights the strong, optimistic and enterprising spirit, and has a strong motivating effect.

5. What is beautiful is not just the product, what is cheap is definitely the price. ——Meilianmei Supermarket Chain

——Using "not only...absolutely" highlights the belief of Meilianmei in the industry: the most beautiful products, the most beautiful services, and the cheapest prices. The semantics are short, subtle, and thought-provoking.

6. "Family Traditional Chinese Medicine": Health is waiting here, and life is extended here!

——"Waiting" uses personified rhetoric to write "Family Traditional Chinese Medicine" 》The thoughtful care for people's health "extends" and turns the abstract "life" into an image, and writes about the effect of "Family Traditional Chinese Medicine" on people's longevity.

7. "Legal Newspaper": Good people get good rewards!

——A double entendre, which not only closely captures the content of legal newspapers and periodicals, but also encourages people to be kind. Xiangmei, stay away from sin, and promote the high quality of newspapers, and persuade people to subscribe to "good" newspapers.

8. "Modern Family": A book in hand, holding hands for a lifetime.

——The sharp contrast between "a volume" and "a lifetime" highlights the high quality of "Modern Family"; at the same time, it also emphasizes the close connection between "Modern Family" and readers.

9. "The Circle of the World": Appreciate the bitterness and sweetness of life, and realize the twists and turns of the world.

——The name of the newspaper is cleverly embedded into the slogan, and the concept is exquisite; the contrast is neat, which not only writes the rich content of "The Square of the World", but is also catchy and easy to promote.

10. M&M chocolate: does not dissolve in the hand, only dissolves in the mouth

- This is the inspiration of the famous advertising master Bernbach. It is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay in our hands for a while.

11. Pepsi-Cola: The choice of the new generation

- In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They discovered the market from young people and positioned themselves as the new generation. Coca-Cola has finally won the favor of young people by inviting superstar singers who are favorites of the new generation as its brand spokesperson. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the most important role.

12. Volkswagen Beetle: It’s better to be smaller after thinking about it

——The American car market in the 1960s was dominated by large cars, and the Volkswagen Beetle had just entered the United States. There was no market at all at that time. Bernbach once again saved the Volkswagen Beetle, put forward the idea of ??"think small", and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars steadily dominated the U.S. car market until Japanese cars entered the U.S. market.

13. Nike: just do it

——Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan , and this slogan is in line with the mentality of the young generation, just do it, as long as you are different, just take action. However, with Jordan's retirement and just do it changing to "I dream.", Nike's influence has gradually declined.

14. Nokia: People-oriented technology

- It seems that Nokia is not the first to put forward the concept of people-oriented technology, but it has fully demonstrated the connotation of this sentence. Facts have proved that Nokia can start from a The small brand has become the number one brand in the mobile phone market because it respects this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it means something.

15. De Beers Diamonds: A diamond lasts forever

- Proving that classic advertising slogans are always a combination of rich connotations and beautiful sentences, De Beers This advertising slogan of Beers Diamonds not only tells the true value of diamonds, but also raises the value of love to a high enough level from another level that people can easily associate diamonds with love. This is indeed the most wonderful thing. Feel.

16. Mai's Coffee: Every drop of fragrance is rich, and the meaning is endless

- As the world's second largest coffee brand, Mai's advertising slogan can be called a classic of language. Different from Nestlé, Mai's sensory experience is better. Although not as straightforward as Nestlé, it is in line with the artistic conception of coffee. At the same time, it closely combines the mellow aroma of Mai's coffee with inner feelings. It is also often Can stand the test.

17. Yamaha Piano: Children who learn piano will not become bad

- This is the most famous advertising slogan in Taiwan. It captures the mentality of parents and adopts a heart-attack strategy. , does not talk about the advantages of piano, but attracts parents from the perspective that learning piano is beneficial to children’s physical and mental growth. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step. Shanye is brilliant at this.

18. McCaffrey's Coffee: Good things should be shared with good friends

- This is the advertising slogan launched by McCaffrey's Coffee when it enters the Taiwan market, because Nestlé has firmly occupied the Taiwan market. , that advertising slogan has been deeply rooted in people's hearts, so Mai's had to start with emotion and combine coffee with friendship, which won the recognition of Taiwanese consumers, so Mai's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.

19. Remy Martin XO: Once Remy Martin is on, good things will come naturally

- The noble Remy Martin is not something that ordinary people can enjoy, so drinking Remy Martin XO will definitely make some difference The feeling, so Remy Martin gives you a hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who wouldn't want to drink Remy Martin? Especially those noble people are convinced.

20. Dove Chocolate: Milky, silky feeling

- The reason why it is a classic lies in the psychological experience of "silky feeling"; being able to combine chocolate with The delicate and smooth feeling is described as silk, the artistic conception is lofty and the imagination is rich enough. Make full use of synesthesia and maximize the power of language.

21. Intel: Give the computer a Pentium core

- Intel's microprocessor was initially called X86 and did not have its own brand. In order to highlight its own Brand, since 586, the running speed of a computer has been defined by the number of Pentiums. It is said that in order to launch its own Pentium brand, Intel gave major computer companies a 5% rebate in order to put the word "intelinside" on their products and packaging, and the phrase "give computers a Pentium core" The pun not only highlights the brand but also appropriately reflects the functions and surging driving force of the Pentium microprocessor.

22. Toyota: There must be a road before the car reaches the mountain, and if there is a road, there must be a Toyota car

- In theory, in China in the 1980s, besides domestic cars, there were only imported cars from Japan. . As Japan's largest automobile company, Toyota naturally dominates the Chinese market, and this wonderful slogan is very suitable for the situation at that time; it cleverly combines Chinese proverbs to reflect confidence and domineering, and is catchy. . Today, Toyota probably no longer dares to make such boastful claims, but many Chinese people still remember this slogan.

23. Goldlion: A Man’s World

- In addition to a good name, Goldlion’s success also lies in successful positioning. They position their products to be successful and have status. The men who have persevered for many years have finally become the best in men's clothing, and this slogan accurately reflects the positioning and core values ??of Goldlion.

24. Sassoon Shampoo: My brilliance comes from your style

- Sassoon is a rising star among Procter & Gamble's shampoo brands. They invited the internationally renowned hairdressing expert Vidal. Sassoon serves as his own brand ambassador and uses Vinda. Sassoon's own name serves as a brand, thereby establishing an image of professional hair washing and hair care, and "My brilliance comes from your style" is the finishing touch.

25. Philips: Let’s do better

——Philips’ achievements in the field of home appliances are eye-catching, and it has become a profitable company among the top 500 companies. The largest electrical appliance group. However, in addition to constantly emphasizing its innovative technology in its advertising campaigns, Philips never forgets to humbly say "let us do better". This kind of gentle selling seems to be easier to win the recognition of the Chinese people. No wonder it was Aiduo will put out a copycat version of "We have been working hard."

26. Levi's jeans: different coolness, the same pants

- Levi's jeans are the world's leading brand The earliest jeans brand in the world has always appeared with a personalized image. Among the younger generation, cool culture seems to be a culture that never goes out of style. Levi Jeans firmly grasps the cultural characteristics of this group of people with ever-changing belts. Advertisements with "cool" images appear to impress the new "cool" people who are fashion forward and keep the brand fresh and lastingly productive.

27. Voluntary blood donation: I don’t know you, but I thank you!

——Everyone who participates in voluntary blood donation will be moved by this slogan. Although it is simple and unpretentious, it truly reflects the matter of voluntary blood donation and at the same time expresses the feelings of a patient who accepts voluntary blood donation. Voice.

28. Nissan: There was a Maxima in ancient times, but now there is Nissan Bird and Fengdu sedans have always been popular models in the Chinese market. Nissan uses a very traditional Chinese advertising slogan in its Chinese market promotion: In ancient times, there was a Maxima, but today there are Nissan cars, which has shortened the distance with the Chinese people, thereby establishing Nissan's second position in China.

29. BMW cars: Driving pleasure, unlimited innovation

——BMW and Mercedes-Benz are both high-quality cars. The difference is that Mercedes-Benz embodies nobility and identity. The owner People are often hired to drive; BMW is different. Although it also represents status, it obviously belongs to the younger wealthy class, and they often drive the car themselves to experience the driving pleasure of BMW. This is the charm of BMW.

30. 555 cigarettes: extraordinary, mellow and satisfying

——The internationally renowned cigarette brand 555 is a star on the racing circuit. Although they cannot appear in the public media, they have become sponsors of various international car competitions and rallies. The slogan of 555 cigarettes reveals a kind of temperament and mentality, and uses a heart-breaking language style to satisfy the psychological feelings of smokers, making smoking a psychological experience

31. 7-Up Beverage: Not Coke

- Faced with the "monopoly" of Coca-Cola and Pepsi in the cola market, 7-up soda faced an embarrassing situation. At this time, 7-up adopted reverse thinking and positioned itself as a non-Cola carbonated car to establish a distinction with Coca-Cola and Pepsi. However, it achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand new market for Qixi.

32. Tissot watches: Swiss Tissot, traveling around the world

- Tissot watches are Swiss famous watches. The advertising slogan uses rhyming techniques and is simple and easy to remember. It is the communication language of international brands and China. An example of clever combination of languages.

33. Kodak: This is the moment

- The number one brand in the film market never has to emphasize the saturation of its colors and the fineness of its grains. Instead, it uses the wonderful things in life, To impress consumers with unforgettable moments, to retain beautiful moments, and to give you eternal memories is the eternal theme of Kodak film. Whether it is "Every moment of life" or "This is this moment" are concentrated reflections of the theme.